Work actively as a key team player for the implementation of the Big Data & Advanced Analytics initiatives to drive near real-time business insights for improved decision making. Also Interpret customer behavioral insights into useful decisions concepts that achieve business objectives while providing value to customer segments. Ensure strict adherent to business rule definitions to prevent wrong decision making and also create data accessibility , integrity and security of data used in the enterprise.  Drive the application of advance analytics for Insight generation projects that deals with Micro-Segmentation, Customer Risk modeling, Churn Prediction, Customer True value modeling and Contextual insight generation.  Integrate information from Revenue Metrics, customer usage Metric trends, Subscriber’s count, ARPU, ASPU business plans and strategy to story tells for strategic decision making.  Develops monthly performance insights and inferences to aid business decision on Data, Digital and Data enable devices performance.  Always ensure that strategic/marketing decision-making is supported by an accurate, efficient, and effective marketing/financial modeling information support system, as well as leveraging internal and external research.  Develop dashboard that shows key metrics that provide management a view of business performance and monitor trends

1. Sensitivity: Internal
AYOTOLA DAMILARE, AKINYELE
5, Olorunisola Street, Off Olateju Street, Odi-Olowo Ilupeju, Lagos State.
0803 200 0164 │inioluwa4dami@yahoo.com│Ayotola.Akinyele@mtn.com
CAREER SUMMARY
I am an experienced Innovative, Analytic, project management and business performance specialist with over 9 years expertise in
applying insights & analytics in ensuring an organization’s competitive advantage. Equipped to contribute to long-range operational
objectives in the Analytics, Telecommunication, and ecommerce and Information Technology sectors. Team player, proficient in
collaborating with internal and external stakeholders to achieve business and financial objectives.
AREAS OFEXPERTISE
Market/Revenue Growth
Team Collaboration
Data Governance
Customer profiling/Segmentation
Knowledge Management
Visualization & Insight generation
Business Analysis
Process Optimization
Project Management
PROFESSIONAL EXPERIENCE
KEY ACCOMPLISHMENTS
MTN NIGERIA
 Part of the teamthat champion Business Intelligence Competency Centre (BICC) in driving Data Governance, Self-Service Business
Intelligence, Single-Version of Truth Reporting, Standardization of KPIs etc.for MTN Nigeria that enhanced Business Performance
reporting and recovered over 2% revenue leakages
 A key team player of the project BigEye, the project that showall key business initiative performance thereby providing actionable
insight for management decision making
 Part of the team that led the implementation and adoption of MTN Nigeria’s Big Data Project and many Advanced Analytical
Models for specific Business Use Cases that drove real time insights and smarter business.
 Perform UAT of systemto systemtesting which further improve data quality and in turn improve product and services e.g VoLT E,
Beeb call
COMMUNICATION AND MARKETING RESEARCH GROUP LIMITED
 Generate key market index that led to an increase in the Net Promoter Score (NPS) of MTN Nigeria over the years, which show
positive growth in our total revenue
 Document critical business rule for implementation on the system

2. Sensitivity: Internal
Professional Experience Continued
AYOTOLA AKINYELE Page 2
MTN NIGERIA, Lagos State, Nigeria 2018 – till date
Business Intelligence and Data Governance Specialist –Marketing & Strategy
 Report Customer behavioral analysis which shows market trend analysis across all products and services.
 Working closely with stakeholders to identify business requirements and providing key information and analyses to
ensure that BI solutions are an excellent fit to their evolving needs.
 Analyze market dynamics to drive meaningful insights on products/services performance.
 Interpret customer behavioral insights into useful decisions concepts that achieve business objectives while providing
value to customer segments.
 Drive the application of advance analytics for Insight generation projects that deals with Micro-Segmentation,
Customer Risk modeling, Churn Prediction, Customer True value modeling and Contextual insight generation.
 Integrate information from Revenue Metrics, customer usage Metric trends, Subscriber’s count, ARPU, ASPU business
plans and strategy to story tells for strategic decision making.
 Develops monthly performance insights and inferences to aid business decision on Data, Digital and Data enable
devices performance.
 Always ensure that strategic/marketing decision-making is supported by an accurate, efficient, and effective
marketing/financial modeling information support system, as well as leveraging internal and external research.
 Develop dashboard that shows key metrics that provide management a view of business performance and monitor
trends
 Collaborate with cross-functional teams like Finance, Sales and distribution, Customer Service, Consumer marketing
etc. to provide an extra layer of insights into various operations, monitor and support initiatives
 Work closely with IT department to ensure right implementation of business logics and rules
 Develop business rules to be implemented on the reporting platform to promote reporting from a single point of truth
across the enterprise.
 Carry out various analytics like Cohort analysis, Deep Dives, Migration Analysis, Business Risk analysis,Impact of
offers adoption, customer segmentation analysis etc.
 Facilitate customer engagement to understand business users’ analytics needs, resolve pending BI issues, give project
status updates, and get stakeholders' requirements.
MTN/COMMUNICATION AND MARKETING RESEARCH GROUP LIMITED, Lagos State, Nigeria 2015 – 2017
Consultant Business Intelligence Analyst – Research
 Support the Business in Understanding and Utilizing Business Intelligence Information
 Conduct data extraction, analysis, and security reviews utilizing on various database.
 Integrates multiple enterprise-wide data marts/sources to deliver single view of customer which enables one customer analytical
drive.
 Resolution of BI Systems Issues Related to Integration of Peripheral Systems and Ensure High Levels of BI Availability through
deep Testing and to ensure they are easy to use.
 Document relevant facts and information on logic and methodology
 Develop functional Specifications that relate to systems implementation and appropriate use.
 Develop functional Specifications that relate to systems implementation and appropriate use.
 Ensuring Correct Business Rules Are Apply and to as well ensure Product Configurations are In Line with the existing lay down
Structures to Support Business Intelligence Practice
 Scale large data sets into clusters of data sets via different algorithms and models for insight generation on customer life cycle by
delivering quality of new acquisition analysis,multi SIM detection analysis, cross selling models for service basket portfolios
analysis i.e., voice, data and digital services and micro segmentation analysis based on value and tenure of customer on the
network.
 Support product,segment, and brand managers to understand theirprofiled subscribertargets on behavioral patterns and financial
performance by providing concise and relevant spectrumof information.
 Delivers dynamic close to real time monetization analysis of downtime.
 Ensure relevant information and knowledge sharing with different units across MTN Business intelligence.

3. Sensitivity: Internal
BLUECHIP TECHNOLOGIES LTD/ETISALAT NIG, Lagos State, Nigeria 2012 – 2015
Data Warehouse Developer – Business
 Participate in research, requirements definition, planning, design, documentation and execution of BI projects within Claim and on
enterprise Business Intelligence initiatives.
 Generating reports on all Recharge vouchercenter (RVC) & SIMs activated by the dealer for the sale systemsupport Team of
Etisalat.
 Producing daily, weekly, and monthly reporting dashboard analyzing OpCom performance and highlighting key business metrics
which goes to the top management.
 Handles the data modelling and mapping of fact and dimension.
 Write SQL and PL/SQL Script for business logic implementation.
 Support the customer life-cycle management framework to drive the ‘One-Customer’ Initiative
 Involved in creation/review of functional requirement specifications and supporting documents for business systems,experience in
database design process and data modeling process.
 Build dashboards formonitoring and tracking key business performance indicators such as the Recharge Indicator, Sim
Registration etc.
 Design & builds Data Marts to support mission critical DW application.
 Building cubes and reports that take advantage ofDimensional and tabular Modelling capabilities.
 Provide strong data analysis and data modelling.
 Designed, code, test,and documented all new or modified BI systems,applications, and programs.
 ETL processes and dynamics
COMMAND SECONDARY SCHOOL, Kaduna, Nigeria 2002 – 2003
Mathematics Teacher (NYSC)
 Prepared and taught foundational topics in Secondary School Mathematics
 Prepared test examination questions and marking scheme.
 Evaluated students’overall mental responsiveness to learning.
EDUCATIONAL CREDENTIALS
MSc. Information Technology (MIT), University Lagos, 2017-2019
BSc. Computer Science, Olabisi Onabanjo University, 2010
PROFESSIONAL TRAININGS & AWARDS
Industry Certificate, MTN Data Science Academy Gold, Bronze, Silver, MTN Academy, 2021
Certified Expert Structure Query Language (SQL), 2014
REFERENCES
Available on Request