1. MANISH C. DHAMANGE
A304 Vrindalaya Society,
Near Ellora Park, Subhanpura,
Vadodara - 390023
Mob.: 07405664615
E-Mail: MANISHDHAMANGE@GMAIL.COM
OBJECTIVES
To work in a challenging and progressive environment that provides the opportunity to
grow, to enhance the potential and maximize the contribution to the organization where my
education and my quality will have valuable application.
PROFESSIONAL SUMMARY
 4years+ experience as a Business Analyst in Market Research (Marketing Mix Modeling),
Database Query Analysis, MIS reporting.
 Possess excellent knowledge in fields of Market Research, Data Handling, and Web Analytic,
Reporting, Analysis and Database Management.
 Leading short & long term projects and meeting SLAs/deadlines with desired quality.
 Modeling and generating Insights/recommendations using Regression analysis, ANNOVA,
Cluster Analysis and Factor Analysis with the help of statistical tool like SPSS and also
have an introductory knowledge of SAS & R.
 Excellence in making PPT’s and presenting the same to the internal team and Clients.
 Hands on working experience in definition and manipulation of Database objects.
 Expertise in Advance Excel & SQL.
 Training new employees on the current productprocess knowledge and work environment.
EDUCATIONAL QUALIFICATION
 MBA with Marketing as specialization, Pune University, Pune.
 B.Sc. (IT) from RTM Nagpur University, Nagpur.
 H.S.C. (Science) from RTM Nagpur University.
TECHNICAL SKILLS
Operating System : Windows 7
DBMS : Oracle (SQL and PL/SQL)
Applications : MS-Office Application package (Excel, WinWord, PowerPoint & Access)
Web Analytics : Omniture (Site Catalyst 15)
Statistical Tools : SPSS, Coefficient Generator and SAS
CURRENT EMPLOYEMENT
Business Analyst – TATA Consultancy Services, Vadodara (India)
(June, 2013 till date)

2. Practice Area: Marketing Mix Modeling (MMM- for one of the largest consumer group organization).
Methodology Used: Nielsen ’MMM’ methodology examines the effects of Market level advertisement
activities and in-store promotions on sales and profits to establish effective Media strategies and
trade promotion tactics.
Job Profile:
 Undertake specific modeling projects, including translating client requirements into project
specification, model execution, resolving data, technical and analytical issues, interpreting
output and preparing client presentation.
 Measure effectiveness & efficiency of all marketing activities (Media & Store level), Branding
as well as promotional activities including competitions and external factors such as seasonal
impact & social economy activities.
 Providing valuable insights to the clients for strategic decision making by accurate, complete &
timely collection & maintenance of relevant data and churning the same through various
models and statistical studies.
 Provide required explanation internally to ensure effective use of output liaising with AAC
Consultants as appropriate.
 Analyze data on customer demographics, preferences, needs to identify potential markets
and factors affecting product demand.
 Analyze Competitor's prices, sales and method of marketing and distribution.
 Involved in presentation preparation on modeling results and provide strategic insights on
Marketing ROI and Effectiveness as well as identifying resources optimally to maximize the
return across the promotional activities.
 Country worked with: USA, Europe, LATAM & India.
 Team Management: Effective team player with exceptional communication, interpersonal
skills and exposure in managing taskforces with result oriented achievements, overall quality
check, project updates, interim/final project delivery.
Team size: 30+
Tools & Technology: SPSS, Coefficient Generator & SAS.
PRIOR EXPERIENCE
Database Analyst – eClerx Services Ltd, Pune (India)
(March, 2011 to May, 2013)
Job Profile:
 Building online PC configurations and Maintaining Online Web Pages (Merchandizing, LTO-
Limited Time Offer).
 Taking care of System Components, peripherals which would be going on live site.
 Preparing various MIS reports for clients to assess the productivity.
 Implementing new functionalities according to the requirement of Clients.
 Analysis and resolution of process related issues occurred at the Client side.
 Handling Database and Web Analytics Tools to create/ generate various reports using SQL.
 Responsible to prepared Conversion report by calculating Visits, Page Views & Units with the
help of Omniture (Site Catalyst15) tool.

3.  Responsible for preparing weekly, monthly metric reports & decks.
 To provide weekly, monthly web analytics reports using Omniture (Site Catalyst15) tool.
 Update & maintain process related SOP's and PPT's as per the requirement of Clients.
ACTIVITIES AND AWARDS
 Awarded as an Analyst of the Quarter twice in eClerx.
 Got an award for Business Process Improvement (BPI).
 Participated in College Dance Competition at University Level.
 Organized College Events like Fresher Party, College Tour & Farewell Party.
PERSONAL DETAILS
Name : Manish Chanduji Dhamange
Date of Birth : 21st
Mar. 1989
Marital Status : Single
Nationality : Indian
Languages known : English, Hindi & Marathi
Note: Preferable mode of communication - Email (As I won't be able to receive call during
office hrs (9:30 am - 7:30 pm).
I hereby declare that all the information provided by me is true and correct to
the best of my knowledge.
Date:
Place: Manish C. Dhamange