The ArabNet Workshop took place yesterday in Cairo. The gathering was organized by Muhammad Mansour and sponsored by Souq.com. The workshop brought together over twentyone entrepreneur from startups, web-developers, geeks and journalists interested in the attention space. It was a very refreshing, open and candid dialog about the different issues and faces of Entrepreneurship.

1. ArabNet 2010 Cairo Workshop Omar Soudodi GM of Souq.com Egypt

2. Every innovation starts with a dream

3. The internet today

4. Factors of production Entrepreneurship Land=Technology Capital Labor=Management team

5. Entrepreneur, is a French English word meaning "one who undertakes an endeavor". Entrepreneurs assemble resources including activity innovations, finance and business acumen in an effort to transform innovations into economic goods Resources Innovation Finance Business Acumen Transform it into a business

6. Innovation

7. Innovation

8. Product Definition Degrees of digitization: The Product (Service) Partial Electronic product areas Pure Electronic product Delivery Agent Virtual Product The Process Electronic Product Traditional Product or service Virtual Process Physical product Electronic Process Physical Process Virtual Player Physical Agent Electronic Agent

9. Product Analysis Social Media Implementations Analysis Stage & Information Architecture Design Criteria for an electronic interface NavigationEasy for visitors to find their way around your application Consistency The look & feel consistent from page to page? Performance How long does it take for page to appear? Appearance Is the site aesthetically pleasing? Quality Assurance Does the site algorithm work properly? Interactivity Does the applicationencourage the user to play continue? Security Does the customer feel safe while using the application? Privacy Is customer information protected? Scalability Will the application increased usage will be supported by the initial infrastructure and is it upgradeable? Workflow Start finish Business Process Engineering Process Architecture Customized for various Users and markets Business Partner Employees Vendor/ Supplier Consumer Target B Target A

10. Business Acumen

12. Consumer Behavior

15. Don’t be trite; keep repeating yourself

16. Keep some information back so you have something to talk about when you meet potential investors

17. Preempt by incorporating all the challenges and weaknesses of your model and tell investors your plans about tackling those challenges

18. Develop an elevator pitch (two minutes or less) you never know when you will meet the right investor and how much time you have to pitch the idea to

19. Develop a dynamic timeline and keep updating it

22. Financial Projections (five years)

23. Breakeven point

24. Burn Rate

25. Evaluate your idea if possible : Discounted cash flow or benchmark (if any)

27. Don’t take it personal they will punch wholes in your plan and numbers “its their job”

28. Success ratio is less than 1%

29. Swimming with Sharks

32. Competency Matrix and gather your team accordingly

34. Can make introductions to key individuals in your sector

36. You ‘re it

37. You are going to feel every emotion possible

39. Background

40. Market Trends

41. Business Case

42. Five years projections (Ac & Cash)

43. Breakeven analysis

44. Timeline

45. Management team

46. Marketing strategy

47. Product architecture Financials Management team Investor relations

48. Q & A