14. LETTERING
• Lettering is the process of creating
illustrations with letters, numbers, or any
type of character phase.
• Lettering is used as a form of
communication. As applied in drawing, it
adds beauty if it is well-printed. Likewise,
it can destroy the appearance of the
drawing once it is not done well
15. TYPES OF
LETTERING
It is done using tools such as
lettering guides, templates, or using
a small mechanical pantograph
referred to by the Keuffel and Esser
trademark "Leroy"
Lettered with computer-
aided design software.
IIt is done without the
assistance of tools.To regulate
lettering height, commonly
3mm (1/8 in.)
MECHANICAL LETTERING
MODERN DRAWINGS
FREEHAND LETTERING
17. They are the most simple and
readable among the four
group of letters. It has a
uniform stem. It should be
applied only for poster and
advertisement purposes.
18. SINGLE STROKE
• It is printed with thin
stem. It is used for
engineering drawing
purposes.
• It is printed with heavy
stem. It is used for
advertisement purposes
only.
COMMERCIAL
20. The thickness of these letters
is not uniform. they have
pointed stem which is called
“serif”. They must be used for
books, magazine,
newspapers, and text matters
21. THREE
CLASSICS
LETTERS
They are printed by means of
layout form using the flexible
lettering pen. The thickness
of the thin stem must be ½
from the thickness of the
heavy stem.
• OLD ROMAN LETTERS
23. THREE
CLASSICS
LETTERS
They are printed in single stroke
using the speedball pen. It is
generally made with a much
heavier face than the old roman,
as usual proportion of width of
stem to height being one to six,
with comparatively very light
hair lines and long serifs.
2. MODERN ROMAN LETTERS
25. THREE
CLASSICS
LETTERS
Similar to Modern Roman,
they are printed in single
stroke using the speedball
pen. However, this style
must be printed in the
absence of serif.
3. MODIFIEDROMAN LETTERS
27. 2. MODERN ROMAN
• OLD ROMAN
THREE CLASSICS LETTERS
3. MODIFIED ROMAN
28. It is considered as artistic
letters. It is purposely used for
certificates, diplomas,
citations, greetings and
invitation cards.
29.
30. This style is the most artistic
among the four groups of
letter. Similar to Spanish
script, it is also used for
certificates, diplomas,
citations, greetings and
31.
32. THE RULE OF
THIS REFERS TO THE
STANDARD RULES TO BE
CONSIDERED IN PRINTING THE
LETTERS PARTICULARLY ON
33. They are letters which are
printed in capital form. Three
guidelines are cap line, waist
line, and base line.
34.
35. These are the letters which
are printed in small letters
printed with the use of four
guidelines such as cap line,
waist line, base line, and
dropped line.
38. This particular proportion
should be applied only when
the space is limited. The
letters are printed with closer
distance and its width is
narrower than the normal
39.
40. This proportion is applied
when there is a more space.
The width of the letter is wider
than the height.
41.
42. This proportion is applied
when there is normal space.
The letter is printed in the
normal size.
