4. Lettering
•Is the process by which letters,
including numbers are
composed for providing ease
and speed in communicating
ideas.
•It is considered as the Written
Language of the Industry.
12. Sans Serif
• Is one of the best starting points for lettering
beginners.
• This is due to their basic shapes which allows
you to focus on their individual form and their
relation with other letters.
• The term comes from the French language
where ‘’sans’’ means without – which exactly
describes this style of lettering.
Use : Documents, Letters and Essays
13. Serif Fonts or Roman Fonts
• shares the main form of the letters with sans
serif letters, however, there are two main
differences between sans serif and serif
lettering.
• The serifs – small decorative strokes added at
the end of the letterforms
• The different thickness in the strokes – not
every stroke has the same thickness.
Thesis , Tests
14. Script Writing
• Cursive lettering also known as script, cursive
is originally a penmanship style where the
characters are written together in a flowing
manner.
• is created by following some of the rules of
calligraphy, most commonly by following the
up thin and down thick rule.
Use : Title Slides, Decorations
15. Gothic or Blackletter
• Gothic letters have a very strong resemblance to
medieval times and it can be a great choice of style
if you are trying to represent something with a long
tradition, old and strong.
Use: Legal Documents , Land Titles and
Certificates
16. Sans Serif : The quick
brown fox jumps over the
lazy dog.
Serif: The quick brown fox
jumps over the lazy dog.
Script : The quick brown fox jumps
over the lazy dog.
Gothic or Blackletter: The
quick brown fox jumps over the lazy dog.