This document discusses the promise of open data for business, government, consumers, and technology. It defines open data as publicly available data that can be used and shared by anyone. The document outlines 9 trends in open data, including how open data is driving business growth in sectors like health, education, and energy. It also discusses how open data helps consumers make smarter choices, improves government transparency, and fuels innovation. Overall, the document argues that open data has the potential to generate trillions in economic value globally and transform many industries by making more data available in accessible formats.

1. The Promise of Open Data:
Business, Government, Consumers, and Tech
joel@OpenDataNow.com
January 23, 2014

2. Setting the Stage
My Journey Through the Datasphere
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3. Setting the Stage
The GovLab’s Central Hypothesis
When governments and institutions open
themselves to diverse participation and
collaborative problem-solving, and partner
with citizens to make decisions, they are more
effective and legitimate.

4. Setting the Stage
To achieve collaborative democracy, we must
open up how government institutions work. We
study three paradigms:
1. Sharing Responsibility
2. Getting Knowledge and Expertise In
3. Getting Open Data Out

5. Setting the Stage
Open Data: Accessible, public data that
people, companies, and organizations
can use to launch new ventures, analyze
patterns and trends, make data-driven
decisions, and solve complex problems.
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6. Setting the Stage
Open Data Changes the World For:
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Entrepreneurs
Established businesses
Governments
Investors
Scientists
Journalists
Consumers
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7. Setting the Stage
What Open Data Isn’t
• Big Data ≠ Open Data ≠ Open
Government
• Big Data: Really, really big datasets
• Open Government:
Transparency, participation, collaborati
on – with or without data
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8. Setting the Stage
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9. Nine Open Data Trends

10. 1. Liberating Government Data
2. Driving Business Growth
3. Smart Disclosure for Consumer Choice
4. Smarter Investors and Better Companies
5. Open Data Shapes Reputation and Brands
6. Finding New Value in Personal Data
7. The Open Research Lab
8. Data-Driven Cities
9. Learning to Live in a See-Through World

11. 1. Liberating Government Data

12. Government Data
Open Data Becomes a Priority
[Open Data is] going to help launch more
businesses. . . . It’s going to help more
entrepreneurs come up with products and
services that we haven’t even imagined yet.
President Barack Obama
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13. 1. Government Data
Federal Data Today
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14. Government Data
The New Open Data Policy
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“Presumption of openness”
Machine-readable
Reusable
Timely
Developed with consultation
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15. Government Data
They Agree On – The DATA Act
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16. 2. Driving Business Growth

17. Driving Business Growth
Open Data Fuels Businesses in All Sectors
Health
Education
Financial Services
Energy Use
Transportation
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18. Driving Business Growth
What’s the Value of Open Data?
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McKinsey study: $3 trillion annually worldwide
30 to 140 billion euros for Europe’s public sector data
2 to 9 billion British pounds
$30 billion for U.S. weather data
Tens of billions for U.S. GPS data
Hundreds of billions for U.S. health data
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19. Driving Business Growth
From Weather Insurance to Green Revolution
Climate Corporation offices in San Francisco
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20. Driving Business Growth
Healthcare: The Next Big Frontier?
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21. Driving Business Growth
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22. Driving Business Growth
Data for Energy Savings
Ogi Kavazovic, VP Marketing & Strategy
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23. Driving Business Growth
Managing Open Data: A Winning Strategy
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24. 3. Smart Disclosure for Consumer Choice

25. Smart Disclosure for Consumer Choice
Cass Sunstein, Harvard Law School
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26. Smart Disclosure for Consumer Choice
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27. Smart Disclosure for Consumer Choice
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28. Smart Disclosure: Changing Consumer Behavior
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29. Smart Disclosure for Consumer Choice
Using Open Data Today: A Kayak for Everything
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30. Smart Disclosure for Consumer Choice
Help for K-12 Households
Bill Jackson, CEO
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31. Smart Disclosure for Consumer Choice
UK Success: Compare the Meerkat
Aleksandr Orlov, Spokesmeerkat
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32. 4. Smarter Investors and Better Companies

33. Smarter Investors, Better Companies
40K Public Companies, Updated Daily
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34. Smarter Investors, Better Companies
Bridging the $250B Trust Gap
Damian Kimmelman and Justin Fitzpatrick, Duedil
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35. Smarter Investors, Better Companies
The Rise of Sustainability Data
Paul Polman, CEO
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36. Smarter Investors, Better Companies
$87 Trillion Says It Matters
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37. Smarter Investors, Better Companies
Consumer Data Drives Corporate Concern
Dara O’Rourke, Founder/CEO
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38. 5. Open Data Shapes Reputation and Brands

39. Reputation and Brands
Social Media: 2 Billion Tweets a Week
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40. Reputation and Brands
The Reputation Police
Michael Fertik, CEO
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41. Reputation and Brands
Sentiment Analysis: Emotion Meets Computation
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42. Reputation and Brands
Open Data from Consumer Complaints
Courtney Powell and A.J. Fouty, cofounders
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43. Reputation and Brands
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44. Reputation and Brands
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45. Smarter Investors, Better Companies
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46. 6. Finding New Value in Personal Data

47. Personal Data
Protect Your Privacy: Got a Month?
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48. Personal Data
Data Vaults for Vendor Relationship Management
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49. Personal Data
What’s a Customer Worth?
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50. Personal Data
• Sharing personal data for public good
• Pulse Point: “Enabling Citizen Superheroes”
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51. 7. The Open Research Lab

52. Open Research
Collaborative Intelligence: Gamers Turn to AIDS Research
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53. Open Research
Patients Insist on Open Science
“If patients knew [how research works], they
would be beside themselves. The system is
really, really broken.”
Kathy Giusti, CEO, Multiple Myeloma Research
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54. Open Research
Tapping the Crowd with 800K Volunteers
Robert Simpson, Oxford Zooniverse Team
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55. Open Research
Satellites for the Environment
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56. Open Research
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57. 8. Data-Driven Cities

58. Data-Driven Cities
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59. Data-Driven Cities
How Wired Cities Use New Data
• Optimize operations
• Monitor infrastructure conditions
• Plan infrastructure
• Public health
• Emergency management
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60. Data-Driven Cities
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Metro Chicago Data
New York: The Mayor’s Geek Squad
Code for Philly
Palo Alto’s open finances
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61. Data-Driven Cities
City Data: Next Bus for Commuters

62. Data-Driven Cities
Sim City Meets Participatory Budgeting

63. Data-Driven Cities
Urban Coding: Volunteers, Hackathons, Idea-a-Thons
• Code for America: Peace Corps of Geeks
• FCC: Apps for Communities
• The NYU Experience: Hackers meet policymakers to solve
problems
– Bus safety
– Illegal apartment conversions
– Price gouging in Newark
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64. Data-Driven Cities
DC’s Experiment: A City Report Card
Washington Mayor Vincent Gray
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65. 9. Learning to Live in a See-Through World

66. See-Through World
Sunlight: Congress, Cronyism, and Campaign Finance
Ellen Miller, executive director
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67. See-Through World
ProPublica: New Data-Driven Journalism
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68. See-Through World
Fighting Corruption with Crowdsourcing
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69. Open Data 500: Studying Its Value

70. Studying the Value of Open Data
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71. Studying the Value of Open Data
Open Data 500: Assessing the Value Rigorously
• Criteria:
– U.S. based
– National or regional scale (mostly federal data)
– Open Data must be key to business
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Almost 400 companies contacted so far
Wide range of sectors covered
Partnering with Open Data Institute to replicate in the U.K.
Interest from 15 other countries at Open Government
Partnership
www.OpenData500.com
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72. What Are the Lessons?

73. 9. What Are the Lessons?
For Business: Established Companies
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Use Open Data to evaluate business partners
Use new sources of data on potential investments
Give customers their data back to build loyalty
Release and use environmental, social, governance data
Use Open Data for collaborative R&D
Learn to operate in a see-through world
Monitor the social web for brand-building and “social
customer service”
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74. 9. What Are the Lessons?
For Business: Entrepreneurs
• Use Open Data as a new resource for business development
• Focus on big opportunities:
health, finance, energy, education
• Explore choice engines and Smart Disclosure apps
• Help consumers tap the value of personal data
• Provide new data solutions to government and business
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75. 9. What Are the Lessons?
For Government:
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Make Open Data a tool for transparency
Regulators: Improve markets by requiring Open Data
Use customer complaints as a form of Open Data
Share and mash-up data between agencies
Pass new legislation on personal data and privacy
Make government-funded research data as open as possible
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76. For More Information

77. For More Information
Wiki: thegovlab.org/wiki/main_page/
Digest: thegovlab.org/govlab-digest/
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78. For More Information
Learn about Open Data at OpenDataNow.com
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79. For More Information
New Book: Published Jan. 2014 in Hardcover and e-book
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80. The Promise of Open Data:
Business, Government, Consumers, and Tech
joel@OpenDataNow.com
January 23, 2014