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A Smile in the Mind
Exploring Visual Metaphors
Quinn Qian
Work • quinnqian.com
Instagram • @quinn.katt
A Smile in the Mind
Let’s talk about visual metaphors
Let’s look at some visual metaphors
Let’s get weird
So, why bother?
Visual Metaphor equals
Service Design made visible
It’s giving your audience or user less, showing you trust them to catch
the rope you’re throwing at them; this is ultimately how connections
are formed. Not through a full sentence, but moreso off a shared look.
Our collective unconscious overlaps more than we might think.
Handprints at Lascaux, 17,000 years ago
Movie poster, three years ago
Types of Metaphors
Indicator
Symbol
Icon
From Mauro Rego’s ‘Being Visual’
Types of Metaphors
Indicator
From Mauro Rego’s ‘Being Visual’
Types of Metaphors
Symbol
From Mauro Rego’s ‘Being Visual’
Types of Metaphors
Icon
From Mauro Rego’s ‘Being Visual’
Indicator
Symbol • Percival + Associates
Icon • Atipo
Icon • Atipo
Icon • Atipo
All aboard the fun bus.
We’re going on a field trip.
Vasilis Marmatakis
Percival + Associates
Wieslaw Walkuski
Darren Haggar
Akiko Stehrenberger
Olly Moss
Gravillis Inc.
and company
Jay Shaw
Now, let’s get weird.
Field trip isn’t over.
A world
Like ‘Mars,’ or ‘in a fishtank.’
A time period
Like ‘the Renaissance.’
A strange hobby, outdated job
You can get this one on your own.
Mindmeld.
Go small, go big
Kernels
and associations
What’s this all about again?
Go big, go small
Don’t deprive your audience/user of fun
Our collective unconscious
‘Manhattan’
Thanks everyone :)
Quinn Qian
Work • quinnqian.com
Instagram • @quinn.katt

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A Smile in the Mind: Exploring Visual Metaphors / Quinn Quan