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Emerging Tech as an Opportunity / Melanie Dreser & Giuseppe de Cesare

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This is Melanie Deser’s & Giuseppe de Cesare's presentation from Service Experience Camp 2018 on emerging tech as an opportunity

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Emerging Tech as an Opportunity / Melanie Dreser & Giuseppe de Cesare

  1. 1. BERL IN · HELSINK I · LO NDO N · MU NICH · O SLO · STOCKHOLM · TAMPERE Emerging Tech 
 as an Opportunity What’s the catch? 
 November 2018
 Melanie Dreser @mdreser Giuseppe de Cesare @gdcesare
  2. 2. slido.com #FutuTech
  3. 3. Melanie Dreser DES IGN DIR ECTOR Giuse de Cesare S ENIO R DE SIGNER @mdreser @gdcesare slido.com #FutuTech
  4. 4. Define the way Humans and Machines co-operate
  5. 5. VR 3D Printing Wearables Bitcoin IoT AR Drones What’s out there… EME RGIN G TECH AI
  6. 6. Emerging 
 Technology
 Hype Cycle 2018
 
 EME RGIN G TEC H
  7. 7. 8
  8. 8. 9 With the hype around emerging technology we focus mainly on the potential but forget the people.
  9. 9. Don’t forget 
 the real world context #realityfirst
  10. 10. -8% inventory +2% sales have risen *numbers provided by Vekia Stock shelves more efficiently Leroy Merlin now uses algorithms designed by Vekia to take in past sales data and other info that could affect sales, such as weather forecast, in order to stock shelves more efficiently.
  11. 11. Having warehouses workers filling orders faster Amazon aimed to streamline “time consuming” tasks through wristbands, like responding to orders and packaging them for speedy delivery. With guidance from a wristband, workers could fill orders faster.
  12. 12. Be aware of unintended consequences #lookahead
  13. 13. Title SU BH EA D ER
  14. 14. Diversity as 
 an early warning system #beinclusive
  15. 15. AI-Safe: assuring safe working environments Leroy Merlin now uses algorithms designed by Vekia to take in past sales data and other info that could affect sales, such as weather forecast, in order to stock shelves more efficiently. Cortexica Vision AI solutions InnovateUK the UK's innovation agency
  16. 16. Detecting crime and anti-social behaviours with action recognition for CCTV 300 times/day caught on CCTV in London (2017) Security VS Personal autonomy
  17. 17. Use constraints as a source of inspiration #getcreative
  18. 18. 26 “When you invent electricity, you invent electrocution […] Every technology carries its own negativity, which is invented at the same time as technical progress.” Politics of the Very Worst Paul Virilio
  19. 19. 27 ETHICS
  20. 20. 01 
 Individual 02 
 Company
  21. 21. 01 
 Individual as Designer
  22. 22. Continuous Learning & Iterating 01 Understand 02 Define 03 Ideate 04 Prototype 05 Build 06 Measure Impact as Creator ETH ICS
  23. 23. Continuous Learning & Iterating 01 Understand 02 Define 03 Ideate 04 Prototype 05 Build 06 Measure Human-centred Service Creation ETH ICS • Perception towards new tech • Needs • Problems & Fears • …
  24. 24. Face Recognition Finnair and Finavia, together with Futurice, tested the use of face recognition technology for the check-in process of Finnair flights at Helsinki Airport. When checking in to their flights, customers used a designated check-in desk, where the face recognition technology was installed. The system used in the test was built using widely available hardware and software as well as cloud-based services, and with a strong view to the customer experience.
  25. 25. Continuous Learning & Iterating 01 Understand 02 Define 03 Ideate 04 Prototype 05 Build 06 Measure Ethical Design Principles ETH ICS • Insights from User Research • Brainstorming • Ethical Design Principles
  26. 26. BERL IN · HELSINK I · LO NDO N · MU NICH · O SLO · STOCKHOLM · TAMPERE Ethical Design is Respectful Am I treating people as ends or means?#1 Am I maximising happiness for the greatest number? #2 ETH ICA L DESIGN PR INC IPL E S
  27. 27. BERL IN · HELSINK I · LO NDO N · MU NICH · O SLO · STOCKHOLM · TAMPERE Ethical Design requires Accountability ETH ICA L DESIGN PR INC IPL E S Would I be happy for this to be published in tomorrow's papers? #1 Would I stand by my decisions, either good or bad? #2
  28. 28. BERL IN · HELSINK I · LO NDO N · MU NICH · O SLO · STOCKHOLM · TAMPERE Ethical Design thinks ahead ETH ICA L DESIGN PR INC IPL E S #1 What if regulations change? #2 What if the solution is abused or applied to other business cases/ scenarios?
  29. 29. Continuous Learning & Iterating 01 Understand 02 Define 03 Ideate 04 Prototype 05 Build 06 Measure Human-centred Service Creation ETH ICS Prototype • Diverse user scenarios • Biggest failures / bugs • Provocatypes • …
  30. 30. Continuous Learning & Iterating 01 Understand 02 Define 03 Ideate 04 Prototype 05 Build 06 Measure Human-centred Service Creation ETH ICS User Testings • Usage • Feel • Acceptance • ….
  31. 31. This test will give us information on the applicability of face recognition technology for our processes, and the impact it has on the customer experience.”
 Sari Nevanlinna Head of Ground Experience and Ancillary at Finnair
  32. 32. Flourish an ethical human and tech collaboration
  33. 33. 02 
 Company i.e. Futurice
  34. 34. Intelligence Augmentation as Choice Intelligence Augmentation (IA) The application of digital technology to amplify and improve human capabilities including thinking, analysis and planning. Work in close cooperation with humans EME RGIN G TEC H
  35. 35. Title SU BH EA D ER
  36. 36. Title SU BH EA D ER
  37. 37. What is our attitude towards accessibility? Ethical Questions for Companies #1 #2 How does the company culture reflect ethics? #3 Is our team diverse enough? CO MPANY
  38. 38. 47 There are a lot of tools, methods & possibilities
  39. 39. 01 Individual 02 Company Human-centred Service Creation Ethical Design Principles Ethical Design is Respectful Ethical Design requires Accountability Ethical Design thinks ahead IA Design Toolkit Company Culture Accessibility Ethics Diversity Provocatypes Pilots Designing for Failures
 Bug cards
  40. 40. Ethics & Human perspective should accompany technology
  41. 41. Thank you! Kiitos! Danke Schön! Tack! Takk! BERLIN · HE LSINK I · LO NDO N · MU NIC H · OSLO · STO CKHOLM · TA M PERE melanie.dreser@futurice.com +49 176 1101 7746
 @mdreser Melanie Dreser DESIGN DIRECTOR giuseppe.decesare@futurice.com +49 176 1101 7747
 @gdcesare Giuse de Cesare SENIOR DESIGN ER

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