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Game Design for User Research / Birga Schlottmann & Marion Couesnon


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This is Birga Schlottmann’s & Marion Couesnon's presentation from Service Experience Camp 2018 on Game Design for User Research

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Game Design for User Research / Birga Schlottmann & Marion Couesnon

  1. 1. Open SessionService Experience Camp 2018 Game Design for User Research Birga Schlottmann is a service designer with a strong focus on user research. Marion Couesnon is an interaction designer with a keen interest in game design.
  2. 2. User Research is already a role-playing like scenario. Potential benefits/ - Create a safe environment. - Ease the observation process by giving participants a different focus than the study itself. - Motivate participants to get involved in the research. - Bridging different culture and mindsets. - Understanding emotional-driven decision. Why games for user research?
  3. 3. How to make a game? Key components of games are goals, rules, challenge, and interaction. Keep in mind, your main aim is to create a magic circle. To create a game, you need to: - Set up a goal - Define rules and turns - Think of the challenge - Create a sense of challenge
  4. 4. Research phase: learning about people’s perceptions, fears and experiences with loans «The team designed the Loan Surprise game to understand what kind of financial services people affected by Typhoon Haiyan might want. By prompting them to tell the story of their recovery, we learned so much about what they want and need.» In the Philippines, 80% of the people doesn’t have a bank account, mostly because of the heavy paperwork. However the country have 101% phone penetration. The opportunity was to create a bank that would be mobile based. The Loan Surprise game by IDEO, 2014
  5. 5. Ideation phase: finding new features for a wearable device in hospital logistics. «It’s a simple game that everyone knows and doesn’t have too many rules that distract from the actual challenge of coming up with fun, new ideas based on the idea you drew from the stack and the cards you hold in your hands.» AORTA is a research project to enhance hospitals efficiency by, among other things, help reduce waiting times for patients, relieve nursing staff of non care related tasks and make sure consumables are stocked more efficiently. AORTA game board by Mintlab, 2016
  6. 6. Testing phase: gathering insight to create a more advanced information system for train passenger «Being in a fictitious, but familiar, train travel context helped our participants to think about what it would be like to use a non-existent future application.» The team mixed games principles from the Game of Life, the game of the Goose, and Monopoly. They also added a tablet on which player could type their questions and get direct answer (that was operated by a researcher in another room). TRAPIST game board by Mintlab, 2015
  7. 7. Which are the main questions you want to have answered? You are working on a project about waste reduction. You want to find out more about how to reduce waste in the daily life of families. Think of it as a journey and its moments (e.g; from shopping preparation, shopping, to cooking, storing food...) Research task: creating a game in 30 min to uncover insights
  8. 8. Risks Mechanics and com- petition get more important than the original purpose of the user research. People feel overwhelmed by a game constraint. (e.g. time constraint) People doesn’t like to play games. ? ? ? ? Researcher get caught by the game (no longer into an observation position)
  9. 9. Good luck & have fun! Birga Schlottmann & Marion Couesnon