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Crayola Worlds
2016
Ariella Lehrer
CEO
• Ph.D.	in	Cognitive	Psychology	from	Claremont	
Graduate	University
• 30+	Years	experience	developing	apps	and	games
• Founder	and	executive	of	three	game	companies
• Frequent	Speaker	on	kids,	education	and	training,	
and	new	technology
• Blog:	www.ariellalehrer.com
Adam Hanson
Director	of	Production
• Producer	for	casual	to	AAA	games	on	every	major	
platform	for	over	a	decade
• Board	Game	Designer
• Worked	on	Unreal	Tournament	III,	Mortal	Kombat,	
Guardians	of	Middle-earth,	and	many	more
• Specializes	in	Production	and	Creative	Direction
• Veteran	team	based	in	Los	Angeles	
• Cross-platform,	AR/VR	expertise	
• Developed	and	published	over	35	
Licensed	&	Original	IP	Games	since	
1998	– Every	Android	game	has	been	
featured	by	Google!
• Experienced	designers	of	all	game	
genres:	simulations,	hidden	object,	
match-3,	creativity	tools,	endless	
runner,	RPG,	strategy,	etc.
Our Team
Technology Partners
Licensing Partners
Crayola Creativity Apps
Tango Technology
● Combines	world-
sensing	3D	
cameras	and	area-
learning	for	
unique	AR	
experience.
● Understands	space	
and	surfaces	for	
better	placement	
of	virtual	objects	
in	the	real	world.
● Encourages	
exploration	and	
movement.
Crayola Worlds for Tango
Find	the	magic	portal	and	be	
transported	to	a	different	world!
Crayola Worlds for Tango
Oh	no!	Color	Cruncher	Zombies	
have	invaded!
Crayola Worlds for Tango
Find	the	paint	buckets	hidden	in	your	room.
Blast	the	
Zombies	
with	color!
Crayola Worlds for Tango
Run!	The	
Zombies	will	
chase	you!
Crayola Worlds for Tango
You	did	it!	The	Zombie	
does	a	happy	little	
dance	to	celebrate.
Crayola Worlds for Tango
• Tango’s	world-sensing	technology	puts	Zombies	
into	your	real	world!
• Find	the	paint	buckets	hidden	in	your	
room.	Blast	the	zombies	with	paint	
before	they	tag	you	and	eat	your	paint.
• Special	Zombies	will	appear,	
hungry	for	color	and	related
items	hidden	in	your	room.	
Meet	the	rock	star,	ballerina,	
baseball	player	and	more.
• Chase	and	defeat	the	Mad	
Scientist	and	bring	color	back	to	
your	world!
• Focus	on	what	the	Tango	does	best:	wayfinding,	 interior	
mapping,	 AR	indoors.
• Avoid	what	it	doesn’t	 do	well:	occlusion	and	collision,	ambient	
Infrared	light,	battery	life,	CPU/performance	hits,	persistence	
and	drift	of	virtual	items.
• Interface	is	big	challenge:	movement	VS	touch,	intuitive	for	kids	
but	not	adults,	spatial	design.
• Dynamic	gameplay:	not	a	pre-rendered	environment;	 spawning	
occurs	in	safe	spots,	determined	 on	the	fly.
• Requirements:	initial	scanning	needs;	avoid	nondescript	 white	
walls	and	shiny	objects.
General Design Issues
● Working	Memory
● Spatial	Awareness
● Real	vs.	Fantasy
Design Issues Related to Cognition
The Play Observation Scale (POS)

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Ariella Lehrer - Augmented Realty in Education and Training and Google’s Tango