1. Gun N’ Blade
A first look on how to
publish a Korean game
worldwide from Israel
Oded Sharon
Executive Producer
Dragonplay

2. Who am I?

3. (And: Why should we listen to you?)

4. Oded Sharon

5. Super Geek

6. 36 years old

7. I run this conference by myself
)for the 3rd
time(

8. Lots of hobbies

11. Got a BSC degree in Computer
Science and Physics.

13. •Also have an MBA
Laugh at joke
MBA Student
no
no
no
yes
yes
yes
yes
no

14. In the past:
14 years of Making games

15. What kind of games?

16. Adventure Games.

17. Casual Games

18. Rock Band Song “Games”

19. Facebook Games

20. Experimental Games
on new platforms –
Kinect, OUYA, Oculus Rift

22. Games for Mobile devices
(iOS and Android(

30. Today

31. • Dragonplay - Google Top Developer
• Over 30,000,000 Installations
• DAU: 1.3M
• MAU: 3.5M
• New Daily Users: 60,000

33. Gun N’ Blade

34. What is Gun N’ Blade
• Social RPG
• Character Collecting Game
• Battles are Match 3

35. Product Roadmap – Gun N’ Blade
• Based on Japan’s #1 top-grossing
app
• Incorporates Social RPG, Puzzle
and character collection
• Supported by Android & iOS
devices
• Business Model: Freemium (in-
app item purchase)

36. Worldwide
Developed in Korea -> Published from Israel ->
Distributed to US & Europe

37. DEMO!

38. Lessons Learned

39. Lesson One – Interface
Koreans LOVE
complicated
interfaces with

40. Lesson Two – Tutorial
Koreans don’t mind sitting
through long tutorials

41. Lesson Three – Facebook
Facebook is not popular in Korea –
which caused difficulty in implementation.

42. Lesson Four – Lost in translation
Level, LVL, Rank -> Level, Rank, Grade.

43. Lesson five – know your place
The transition from Developer to Publisher

44. )Personal aspects of going to The Dark Side(

45. Better understanding developer’s role.

46. Experience matters.

47. Communication is very important.

48. You get paid!

50. Try it for yourself!
http://gunnblade.dragonplay.com/betasignup.html

51. Thank You!
Oded Sharon
oded@dragonplay.com