3. Our 4 P’s
• (product) Stop Drop and lol (EP)
• (price) $3.00 each
• (place) Loyola University and local New
Orleans venues
• (promotion) Social media, Flyers, Posters, etc.
4. The EP
• MC Duck (artist)
• Nerd Core Hip Hop (sub-genre of hip hop)
• 4 tracks
• $3.00 each
• 50 albums printed
• Available November 25-30, 2011
5. The Video
• Filmed during live performance
• Edited by Iggy Vision
• Directed by Day Late Records
6. Live Performance
• Siberia Night Club
• 2227 St. Claude Ave. New O rleans, LA
• 10 pm
• Main Act – David Liebe Hart
• Flyers and Posters on Tulane and Loyola
Campus, and Downtown New Orleans
7. Website
• Means of interaction with fans
• Photo shoots and sound clips will be posted
prior to album release
• Designed by Day Late Records Creative
Services
8. Creating an Image that Stands Out
• Photo from www.mspmentor.net
Creating an image for this artists is not an easy
task, due to us entering an undeveloped
genre.
9. Radio Promotion
• 1 single will be sent out prior to release date
• WWOZ
• Crescent City Radio
• The Dolphin
10. Sales and Distribution
• We plan on having the majority of our sales
confirmed before printing.
• Our artist and his fans have a close
relationship and we plan to thrive off of this.
11. SWOT
• (strengths) New Genre, No Boundaries, Full
Creativity
• (weaknesses) New Recording Artist, No
Experience, Small Budget
• (opportunities) To be a Part of the
development of a new musical genre
• (threats) That this experiment will go
nowhere, and be no more than an experiment
12. Works Cited
• Senior Seminar in Music Industry Studies
reports
• Blackwell, Chris. “How to Market a New
Artist.” Artistshousemusic.com
• Rabin, Mitch. “Creating a Marketing Plan as an
Independent Artist.” Artistshousemusic.com
13. Conclusion
Although there are many obstacles ahead of us,
If we do not deviate from our strategic plan,
we can successfully accomplish our goals of
75% albums sold, and 50-100 people at our
live show.
