2. The Kid Named Cudi
• Scott Ramon Seguro Mescudi
• Born January 30, 1984 in Shaker Heights,
Ohio, United States
• Rapper, singer-songwriter, guitarist and record
producer
• Signed under Republic Records and own
record label Wicked Awesome Records

3. The Come Up
• Inspired by The Pharcyde and A Tribe Called
Quest Kid Cudi began rapping out of high
school with a unique alternative flair
• Released first mixtape July 4 2008, titled “A
Kid Named Cudi”
• Released hit song “Day ‘n’ Nite”
• Received notice from rap star Kanye West and
signed to G.O.O.D. Music record label

4. Fame
• Hit Albulm “Man on the Moon
• Collaborations with Kanye West, Jay-Z,
Common, David Guetta, and Snoop
Dogg
• Over 5.2 million digital singles
• Starred in HBO comedy series How to
Make It in America

5. Current Projects
• Releasing New Album in 2014 titled “Satellite
Flight: The Journey to Mother Moon”
• Starring in Hollywood film “Fast and Furious”
Premiering March 14th, 2014

6. Twitter Presence
Scott Mescudi
@ducidni
the originator
In your heart – kidcudi.com
• Tweets - 5,795
• Following - 1
• Followers - 939K

7. The Following
• Follows only the Dalliama
• Followed by both peers and fans
• Fan Profile: young college students with
strong assosiation to his music and his
relatable message
• Tweets mostly deep personal quotes, concert
updates and other projects involved in
• Sample Tweet: Everyones tryna keep up with the
Jones', and the Jones' are slow

8. Website Content
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www.kidcudi.com
Music video
Twitter feed
Facebook link
Youtube channel link
Concert updates

9. Youtube Channel
KidCudiVEVO
Subscribers: 458,291
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Music Videos
Interviews
Discussion board
Provides a good stream of frequently updated
content for true fans and new ones as well

10. Music Video
• Views 14,000,064
• http://www.youtube.com/watch?v=hGbP_kTM4C
A
(Viewer discretion is advised)

11. Facebook Page
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11,338,455 likes
60,915 talking about this
Merchandise
Music Content
Updated information on albums and movie roles
Overall very well-kept useful page with lots of
interesting important content to those who love
Kid Cudi

12. MySpace
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Generic page
Small bio about history
7 pictures
No musical content besides a clip
List of upcoming events
Overall this site has become irrelevant to the
artist and explains the lack of content and
recent updates

13. Fan Website
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www.datnewcudi.com
Music updates
News content regarding tours
Twitter account
Pictures and blog posts
Links to videos, shops and other content
This is a site for the Cudi fanatics and does
probably the best job of communicating all
content associated with the artist in one place
and even provides a newsletter subscription

14. Social Media Score : 8 / 10
1. Find your audience: Provides quotes and insight
to his personality which has grasped and held
and his core fan group.
2. Engage your current fans: Provides fans with
ample information about events but does not
directly engage in contact
3. Continue the social push IRL: Uses little physical
material and lets music speak for itself
4. Post consistently: Constantly updates Youtube,
Twitter and Facebook feeds with valuable
content

15. Overall Analysis
• Kid Cudi has a huge following that is not only
large but loyal and have been reffered to as cult
like He uses a multitude of
social media outlets to feed
that fan base with the content
they desire and creates
content which is consistent with his overall
image.

16. The End