Household guidelines

1. Image Guidelines: Household Products

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Learning Objectives
After completing this tutorial you will able to,
• Explain the image guidelines to list products under household category

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Primary Image Guidelines
Do’s
• Background of primary images should be in white.
• The canvas to text ratio is kept as 80%, object size should be in range of 80% to 90% should satisfy
length or breadth depending upon the product ,other dimension can be shorter
• The minimum resolution for normal image is 500 x 500 and 1100 X 1100 for zoom over
• Image should show entire contents of sales package in an unpacked state.
• Containers with any kind of edible items like pulses, cut fruits, cookies, dry fruits, etc in it is
acceptable.

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Primary Image Guidelines
Don'ts
• Rear angle shot of product cannot be used as a primary images
• Images depicting text embossed /engraved on product in a upside down position cannot be used.
• Images cannot include the models or models hand holding product, it can be used to show
proportions as last image.
• Forming a twinkle effect or flash on product distorting colors is forbid.
• Products should not be layed on surface.
• Incase of set or combos, if products are displayed they should not be overlapping/stacked each other.
• Semi open casings or packs revealing product partly are subject to rejection
• Multiple shots of a product cannot be clubbed into one image
• Products should not be displaying shadows in the primary images
• Pixilated image is subject to rejection.

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Primary Images: Angles and Shots
Primary Image Yes
Secondary Image Yes

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Primary Images: Angles and Shots
Primary Image Yes
Secondary Image Yes
Complete Set

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Primary Images: Angles and Shots
Primary Image Yes
Secondary Image Yes

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Primary Images: Angles and Shots
Primary Image Yes
Secondary Image Yes

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Primary Images: Angles and Shots
Primary Image Yes
Secondary Image Yes

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Primary Images: Angles and Shots
Single product with
close up shot
Primary Image No
Secondary Image Yes

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Secondary Images: Good to Have
Model Head cut images Model covered products
Primary Image No
Secondary Image Yes

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Secondary Images: Good to Have
Primary Image No
Secondary Image Yes

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Secondary Images: Good to Have
Primary Image No
Secondary Image Yes

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Size Reference: Good to Have
• For size reference , product in hand is acceptable, measurement in centimeters (cms) with black arrow.
Primary Image Yes
Secondary Image Yes

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Size Reference: Good to Have
• For size reference, product in hand is acceptable.
Primary Image No
Secondary Image Yes

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Images not Acceptable
Half cut images of ProductSkewed images Illustrated/Graphics image
Primary Image No
Secondary Image No
Primary image without
white background

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Images not Acceptable
Images with flash Inverted Brand logoBlurred images
Primary Image No
Secondary Image No

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Points to remember
• Less than 500*500 resolution is unacceptable.
• Primary image should be as per shared guidelines.
• Only upload actual product images.
• Use hand holding images only for size reference.
• Please do not upload packed images as primary image.
• Food products cannot be used in Primary image, though it can be used in lifestyle image or secondary
image.
• Please use Centimeters (Cms) and millimeters (Mms) as the units for measurements.
• Logo label on product is acceptable, logo in image is unacceptable.
• Please do not club four to five features of the product in a single image.

19. © 2015 Flipkart. All rights reserved.
Summary
Congratulations! You have completed the tutorial ‘Image
Guidelines: Household Products’. Now you will be able to:
• Explain the image guidelines to list products under household category

20. © 2015 Flipkart. All rights reserved.
Questions?
Contact Seller Support for any issues/queriesListing your Products