The document summarizes the front cover of a magazine aimed at college students. It uses bright colors like red, white and blue that match the school colors and masthead. The central image features a smiling student to convey the inviting atmosphere of the college. Buzzwords and topics of interest to college-aged readers are featured to engage the target audience.

1. The central image has a girl wearing The masthead is bright red, large,
a bright red “I <3 SMU” shirt this is Red, white and blue are the main
uses a simple font and is in all
very eye-catching and matches the colours used on this magazine to
capitals this all contributes to help it
masthead to make it aesthetically appeal to the American primary
stand out and catch people’s eyes.
pleasing. It also shows she belongs audience as it is the colours of the
to the college and makes it clear the USA flag and are seen as patriotic
magazine is for students of the same colours
college.
The out-of-focus
The girl is smiling, this background is used to
shows us SMU college draw attention away
is an inviting place and from the background
that she enjoys being and to the in-focus
there picture of the central
image. It is also bright
to show the campus is
an enjoyable place to
be
Rhetorical question
used to make the “Exclusive Interview” are
audience question buzzwords to show the
their drug habits. magazine has an
This draws readers in interview that only they
because if they do have been able to get,
smoke salvia they this gives them a unique
want to see the truth selling point.
about it.
An article about an
“American teenager” is
used to show that the
authors of the magazine
can relate to their target
“Avoid sleeping audience.
your way to the
top” shows that
they have
Barcodes and the Intertextuality is used to reference
knowledge and
price are typical the TV show “16 & Pregnant” which
offer guidance in
conventions of every is aimed at a similar primary
this magazine and
magazine. audience to this magazine.
may appeal to
people who want
help with this issue

2. The Masthead is partly covered by
The text is white and yellow to
the man’s head but it is still clear
contrast against the black and Summer 2009 suggests that the
that it says “COLLEGE” It is in all
grey background to stand out, frequency of this magazine is every
capitals and larger than the other
the font makes the letters season.
text to be eye-catching to people
spaced out which makes each
seeing the magazine from far away.
word easy to read.
The word splat is a
The central image of buzz word to draw
the man is large and attention to this part
he is holding text of the front cover,
books to show he is it’s also slanted
clearly a college whereas none of the
student which is the other words are
primary audience of which also makes it
the magazine. stand out. It is on a
picture of a paint
splat because the
Colloquial language
article is about
such as “mob”,
paintballing. And it’s
“splat!” and “gone
bright pink to be
wild” show that this
eye-catching.
magazine has an
informal tone to it.
“Spring break” is a
period of two weeks
where American
college students get
a break from
studying where they
Barcodes and the
often go on holiday.
price are typical
This shows the
conventions of every
magazine is relevant
magazine.
to its primary
audience’s interests.