In 2019, 28.3 million people plan to switch their insurance providers from major players like GEICO, Progressive, State Farm and Allstate. Without a doubt, the insurance industry is transforming as traditional business models get upended by disruptive technology and changes in consumer behavior. During this webinar, we’ll delve into these monumental shifts and shed light on the strategies that today’s insurance brands must employ to keep up with evolving consumer needs. In this webinar, 3 Strategies for Connecting with the 28 Million Insurance Switchers, you’ll learn: • Which insurers are losing customers this year and why • The right messaging to switchers for retention and competitive conquesting • The best channels to connect with insurance switchers across digital and traditional media touchpoints Join Paul Lucas, Managing Editor—Insurance, Insurance Business and Steve Touhill, Executive Director, Resonate to learn the keys to a successful 2019.

17. RESONATE SOLUTIONS
•Company was able to determine that its target consumers valued
family, safety, time savings and security. Developed better messaging
that connected with audience using these themes
•Company adopted new activation strategies to include:
-Audience attribute targeting
-Website ranking and lookalike targeting to engage with target
consumers
RESONATE RESULTS
CASE STUDY Ecommerce Consumer
Lender
A Deeper Customer Understanding Leads to
Better Messaging
CLIENT CHALLENGES
•Struggled to connect with
current and prospective
customers
•Couldn’t find the right
messaging to gain visibility
•Wanted to reach its target
audience in more channels at a
low CPA
103%
Increase in engagement for CreditLoan.com
$22
CPA that rivals Google AdWords

18. RESONATE SOLUTIONS
•Resonate tagged six of the firm’s digital properties
•Also implemented bi-directional integration with financial
firm’s DMP
RESONATE RESULTS
•Financial services firm gained a deeper understanding of new
segments and its current 1.4 million clients
•Significant financial savings compared to previous solution, which
was not only expensive but very manual
•Now using Resonate insights for new product launch and website
improvements
CASE STUDY Financial Services Firm How Insights Gave New Life to Segmentation
CLIENT CHALLENGES
•Negative perception growing
for actively managed funds
•Struggled to define unique
value proposition for selling
the product to investors
•Lacked person-level insights of
client segments