Sales presentation for the Time Inc. Books food, cooking & wine vertical publications.

1. ©2015 James G. Elliott Inc.; Privileged and Confidential.
©2014 Seeking Alpha, Inc.; Privileged and Confidential.
CONNECTING WITH FOOD LOVERS
Food, Cooking & Wine
SPECIAL EDITIONS
Special Editions from:

2. ©2015 James G. Elliott Inc.; Privileged and Confidential.
Connecting with Food Lovers
Celebrating America’s Culinary Lifestyles
2
The saying, the way to someone’s heart is through their stomach, is especially true when it comes to
connecting with consumers. These newsstand-only special issues from the most beloved brands in
media attract a robust audience of home cooks, foodies, the diet-conscious and passionate entertainers.
Food,
Cooking
&
Wine
special
edi�ons
provide
highly
efficient
and
effec�ve
way
for
adver�sers
to
earn
a
seat
at
the
table
with
contextual
posi�oning
and
brand
alignment.
Cooking Light, Food & Wine, PEOPLE, Real Simple, Southern Living, Sunset

3. ©2015 James G. Elliott Inc.; Privileged and Confidential.
CCoonnnneeccttiinngg ttoo IInn--mmaarrkkeett RReeaaddeerrss wwhheenn iitt’’ss MMoosstt RReelleevvaanntt
Delivering content that matters to their lives
3
Readers connect with
Special Editions
Marketers benefit from
Special Editions
Point of Purchase: grocery stores, drug stores,
bookstores, mass merchants and newsstands
Sold where shoppers are actively spending
Pay premium prices ($11.99-$14.99)
Consumers believe in the value of the content
enough to pay a premium price
Special Editions can become keepsakes
Editions are saved, shared and referred to again
and again, making messaging “part of their
lives”
Not included as part of monthly subscriptions
Reaches non-subscriber audiences not exposed
to magazine’s advertising
Consumers exposed to special editions at PoP
for a three month period
Three-month sell-through means longer shelf-life
than weeklies and monthlies, exposing your
brand to more consumers

4. ©2015 James G. Elliott Inc.; Privileged and Confidential.
CCoonnnneeccttiinngg ttoo IInn--mmaarrkkeett RReeaaddeerrss wwhheenn iitt’’ss MMoosstt RReelleevvaanntt
Delivering content that matters to their lives
4
SPECIAL EDITIONS’ AUDIENCE
BOUGHT FOR INTEREST IN SUBJECT MATTER
84%
“BELIEVE THEY GOT THEIR MONEY’S WORTH”
78%
UNPLANNED PURCHASE
86%
NOT PURCHASED FOR SPECIAL OCCASION
84%
Sources: 2014 Retail Buyers Study, Time Inc. Consumer Insights; 2014 MRI

5. ©2015 James G. Elliott Inc.; Privileged and Confidential.
CCooookkiinngg LLiigghhtt
Life Lived Deliciously
With Cooking Light’s Special Editions, good
food does much more than fill the plate; it fills
a good life with limitless possibilities. We give
readers the know how to nourish everyone in
their lives, inside and out. With fresh ideas and
a flavor all our own, Cooking Light makes life
hheeaalltthhyy, jjooyyffuull and ddeelliicciioouuss.
93%
Female
48
Median Age
$100,547
Median HHI
Sources: 2014 Retail Buyers Study, Time Inc. Consumer Insights
5
On Sale Dist.
Best Ever Healthy Eating Guide 1/8 200,000
Top-Rated Chicken Recipes 3/4 200,000
Fast & Fresh 20 Minute Recipes 4/1 200,000
Garden Fresh Recipes 4/29 200,000
Ultimate Summer Recipes 5/27 200,000
Dinner Tonight, 20 Minutes! 6/24 200,000
300 Calorie Main Dishes 7/22 200,000
Make Ahead Recipes 9/2 200,000
All New Slow Cooker 10/28 200,000
Cooking Light TBD 11/25 200,000

6. ©2015 James G. Elliott Inc.; Privileged and Confidential.
FFoooodd && WWiinnee
Inspiration Served
FOOD & WINE Special Editions are where food
lovers turn for the best of what's new in food,
drink, travel, design and entertaining. The
epicurean mind-set translates into a passion for
life, and as the ultimate authority, FOOD &
WINE gives readers access to the world of food
and wine like no other brand.
Sources: 2014 Retail Buyers Study, Time Inc. Consumer Insights
On Sale Dist.
Market Math 7/8 150,000
Comfort Food 9/30 150,000
6

7. ©2015 James G. Elliott Inc.; Privileged and Confidential.
People’s special food issues deliver the newest
recipes and entertaining ideas from the biggest
celebrities, along with peeks into their private
lives. From the scoop on the hottest food trends,
and dazzling drinks, to the most-wanted recipes
from celebrity chefs and nutritionists, People is a
cultural force that inspires consumer action.
7
PPeeooppllee MMaaggaazziinnee
Defining Celebrity
On Sale Dist.
Great Ideas:
Healthy, Easy, Delicious 4/1 340,000
Holiday Entertaining/
Most Wanted Recipes 10/28 310,000

8. ©2015 James G. Elliott Inc.; Privileged and Confidential.
Real Simple readers love its unique, modern
aesthetic and rely on it’s smart, sophisticated
content and solutions to help them curate their
busy lifestyle.
8
RReeaall SSiimmppllee
The Empowered Women’s Guide
On Sale Dist.
10 Ways Cookbook 8/12 150,000

9. ©2015 James G. Elliott Inc.; Privileged and Confidential.
Southern Living Special Editions
The Ultimate Insiders Guide to
Southern Culture
Southern Living Special Editions focus on a
single topic, from the best holiday recipes, to
dinners with distinctive Southern style. Southern
Living Special Editions provide all-in-one
resources for all home cooks, whether or not
they live in the South, or if Southern culture just
holds a special place in their hearts.
91%
Female
53
Median Age
$86,883
Median HHI
Sources: 2014 Retail Buyers Study, Time Inc. Consumer Insights
9
On Sale Dist.
One Dish Meals 1/8 193,000
Best Southern Desserts* 3/4 193,000
Fresh Garden Recipes 7/8 193,000
Quick Fix Suppers 8/5 193,000
Best Fall Recipes 9/2 193,000
Best Southern Recipes* 9/30 193,000
Slow Cooker Suppers 11/25 280,000
*Anniversary Treatment

10. ©2015 James G. Elliott Inc.; Privileged and Confidential.
SSuunnsseett
Your Guide to Living
in the West
Capturing the minds, hearts, and homes of
affluent and influential Westerners with
inspiration to live life to its fullest. Sunset Special
Editions are the West's essential guide to all the
best things about easy outdoor entertaining,
gardening, fast and fresh foods, and perfect
wine pairings.
Sources: 2014 Retail Buyers Study, Time Inc. Consumer Insights
10
On Sale Dist.
Edible Gardening 3/11 110,000
The Great Outdoors Cookbook 7/15 110,000

11. ©2015 James G. Elliott Inc.; Privileged and Confidential.
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Editorial Calendar by Month
11CCoommmmiittmmeenntt DDeeaaddlliinnee:: 75 days prior to On Sale date
*Anniversary Treatment
OOnn SSaallee
CCooookkiinngg LLiigghhtt:: Best Ever Healthy Eating Guide Jan 8
SSoouutthheerrnn LLiivviinngg:: One Dish Meals Jan 8
SSoouutthheerrnn LLiivviinngg:: Best Southern Desserts Mar 4
CCooookkiinngg LLiigghhtt:: Top-Rated Chicken Recipes Mar 4
SSuunnsseett:: Edible Gardening Mar 11
CCooookkiinngg LLiigghhtt:: Fast & Fresh 20 Minute Recipes Apr 1
PPeeooppllee:: Great Ideas: Healthy, Easy, Delicious Apr 1
CCooookkiinngg LLiigghhtt:: Garden Fresh Recipes Apr 29
CCooookkiinngg LLiigghhtt:: Ultimate Summer Recipes May 27
CCooookkiinngg LLiigghhtt:: Dinner Tonight, 20 Minutes! Jun 24
FFoooodd && WWiinnee:: Market Math Jul 8
SSoouutthheerrnn LLiivviinngg:: Fresh Garden Recipes Jul 8
SSuunnsseett:: The Great Outdoors Cookbook Jul 14
CCooookkiinngg LLiigghhtt:: 300 Calorie Main Dishes Jul 22
SSoouutthheerrnn LLiivviinngg:: Quick Fix Suppers Aug 5
RReeaall SSiimmppllee:: 10 Ways Cookbook Aug 12
SSoouutthheerrnn LLiivviinngg:: Best Fall Recipes Sep 2
CCooookkiinngg LLiigghhtt:: Make Ahead Recipes Sep 2
SSoouutthheerrnn LLiivviinngg:: Best Southern Recipes* Sep 28
FFoooodd &&WWiinnee:: Comfort Food Sep 30
PPeeooppllee:: Holiday Entertaining/Most Wanted Recipes Sep 30
CCooookkiinngg LLiigghhtt:: All New Slow Cooker Oct 28
CCooookkiinngg LLiigghhtt:: TBD Nov 25
SSoouutthheerrnn LLiivviinngg:: Slow Cooker Suppers Nov 25

12. ©2015 James G. Elliott Inc.; Privileged and Confidential.
12
High-Impact Adjacencies
o Sponsorships of Cover 2, 3, 4, and TOC
o Editorial – position your ad next to relevant
recipes
o Special units & custom creative
Recipes
Shopping lists
Bookmarks
CCoouuppoonniinngg
o Available in select grocery/drug/mass stores,
personalized coupons via Catalina Inc.
Customizable to specific recipes within publication
Works with or without advertiser offer/discount
Influence shoppers at shelf-level
Marketing Opportunities
Contact your Sales Executive for More Information
Advertiser coupon with purchase at checkout.
Calls out relevant recipe within Special Edition.
Note: for presentation purposes only.

13. ©2015 James G. Elliott Inc.; Privileged and Confidential.
13
CCoonnttaacctt
NEW YORK
Tom Buttrick, Account Manager
t.buttrick@jamesgelliott.com | 917-421-9051
Diane Sacken, Account Manager
d.sacken@jamesgelliott.com | 917-421-9053
CHICAGO
Lisa Morton, Account Manager
l.morton@jamesgelliott.com | 312-348-1205