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Top 13 Savory Flavor Trends of the Past Decade

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Symrise Flavor North America identified 13 savory flavors that transformed the food industry over the past decade and we're sharing the statistics that back them up.

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Top 13 Savory Flavor Trends of the Past Decade

  1. 1. 1 TOP 13 SAVORY FLAVORS OF THE PAST DECADE
  2. 2. 2 Sriracha Between 2010 and 2015, SRIRACHA GREW BY 421% on US menus.
  3. 3. 3 Kale
  4. 4. 4 Chipotle Chipotle is a “Top of Mind” C H I L I F L A V O R with 76% of US consumers, according to a Symrise online survey with over 500 consumers.
  5. 5. 5 Wasabi
  6. 6. 6 Umami
  7. 7. 7 Smoke We first saw SMOKE come to light at the 2014 StarChefs International Chefs Congress. From then it grew into FOOD SERVICE and RETAIL in everything from bottled cocktails to desserts & meat snacks.
  8. 8. 8 Bacon
  9. 9. 9 Salsa SALSA outsold KETCHUP for the first time in 2013
  10. 10. 10 Cauliflower there were 120+ cauliflower P R O D U C T L A U N C H E S In 2018,
  11. 11. 11 Chili
  12. 12. 12 Seaweed 57% of US consumers associate seafood with B E I N G H E A L T H Y
  13. 13. 13 Avocado
  14. 14. 14 Green Goddess GREEN GODDESS came back into popularity at the end of the decade, surging to the MAINSTREAM on national menus like SALADWORKS, SWEETGREEN & PANERA.
  15. 15. 15 THANK YOU To learn more reach out to sasha.bertran@symrise.com

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