Bak kut teh is a Chinese pork rib soup that originated in Fujian province, China and was introduced to Malaysia and Singapore by Hokkien immigrants in the 19th century. The document discusses two bak kut teh restaurants - Ah Hock Seafood Bak Kut Teh restaurant, which combines bak kut teh with local seafood, and Ah Ping Bak Kut Teh restaurant. It also analyzes the competitors for each restaurant and provides recommendations to help the restaurants improve their operations and growth.

2. /the history of trade:

3. what is ‘Bak kut teh’?
‘bak kut teh’
literally translates AS
“meat bone tea”
a chinese soup
popularly served in
malaysia & Sg
where there is a predominant Hokkien and teochew community
meaty pork ribs
simmered in
complex broth of herbs and spices
for hours (as shown in the image)

4. ORIGIN OF ‘BAK KUT TEH’
originated from
fujian province,china
Introduced to
malaysia + SinGapore
mainly in
klang
by hokkien immigrants
in the 19th century
A staple breakfast dish of the chinese coolies

5. VARIETY OF ‘BAK KUT TEH’
‘hokkien bak kut teh’ ‘TEOchew bak kut teh’
:-dark in colour as hokkien
uses more soy sauce due
to their preference of
salty food.
:-Light in colour but uses
more pepper and garlic
in the soup.
‘dry bak kut teh’
:-the broth is reduced to a
thicker gravy,has a
tangier,
sharper taste.
*In Malaysia, there are also some restaurant which substitute pork with chicken
to cater for the muslims customers.

6. //dDeEsScCrRipipttioionn o off b buussinineessss::

7. RESTAURANT 1: AH hock seafood
BAK KUT TEH RESTAURANT
/tanjung sepat,kuala langat

8. Founder: brief description
CHeah song qing
founded in
1999
1st seafood bit shop
to open in tanjung sepat
sells
“seafood bak kut teh+FIsh dishes”
known as
the best
seafood bak kut teh in tanjung sepat

9. history
Rearing pigs as a living
initially
venture into bak kut teh business
combining tanjung sepat specialty,
seafood

10. RESTAURANT 2: AH PING BAK KUT TEH
RESTAURANT
/SS14,Subang jaya

11. Founder: brief description
CHong ah ping
founded in
1989
2nd shop
to open in ss14
sells only
“bak kut teh”
known as
the best
bak kut teh in subang

12. history
Renting a stall in a local kopitiam
selling soup bak kut teh
move into own store
in 2004 selling only
soup + dry bak kut teh

13. /comparative analysis:

14. “ who are the competitioRs? ”

15. COMPETITIONS OF
AH PING BAK KUT TEH RESTAURANT
‘YU kee'
bak kut teh
restaurant
market nature: perfectly competitive
‘MING XIANG’
bak kut teh
restaurant
‘chuan chiew’
bak kut teh
restaurant
‘chuan’
bak kut teh
restaurant
‘da de’
bak kut teh
restaurant

16. RESTAURant #1:
Yu Kee bak kut teh restaurant
‘Pricing’ ‘food’
‘customer
satisfaction’
-attractive -decent -popular among locals

17. RESTAURant #2:
ming xiang bak kut teh restaurant
‘Pricing’ ‘food’
‘customer
satisfaction’
-Cheaper than
the rest
-not popular
among locals
-poor

18. RESTAURant #3:
chuan chiew bak kut teh restaurant
‘Pricing’ ‘food’
‘customer
satisfaction’
-reasonable price -decent food
-relatively popular
among locals

19. RESTAURant #4:
chuan bak kut teh restaurant
‘Pricing’ ‘food’
‘customer
satisfaction’
-slightly expensive -average -average reception

20. RESTAURant #5:
da de bak kut teh restaurant
‘Pricing’ ‘food’
‘customer
satisfaction’
-not popular
among locals
-expensive -poor

21. COMPETITIONS OF
AH HoCK SeAFOOD BAK KUT TEH RESTAURANT
ONLY one competitor: YI lee seafood bak kut teh
market nature: oligopoly

22. RESTAURant #1:
yi lee bak kut teh restaurant
‘Pricing’ ‘food’
‘customer
satisfaction’
-affordable -average -average

23. “ what are the competition strategy? ”

24. competition strategy #1

25. competition strategy #2

26. competition strategy #3

27. competition strategy #4

28. “WHAT ARE THE SIMILARITIES AND DIFFERENCES?

29. similarities
MAIN PRODUCTS WORKERS future plans
bak kut teh local no intention to open up
new branch

30. Difference #1

31. DIFFERENCE #2
Types of product

32. Difference #3
business operation

33. Difference #4

34. Difference #5

35. Difference #6

36. /recommendations:

37. recommendation for ah hock seafood bak kut teh
stagnant
growth
restricted
choices
dark and
stuffy
‘expansion’ ‘new dishes’ ‘renovation’

38. recommendation for ah ping bak kut teh
‘longer business
hours’
‘new dishes’ ‘better ventilation
& bigger space’
limited
hours
restricted
choices
cramped and
hot

39. CONclusion