1. Professional Bio
Scott Brazina, President
SB/G Global Marketing
Entrepreneurial marketing executive & technology CMO with
deep expertise in traditional B2B & B2C marketing and
emerging Programmatic Advertising & Marketing. Passionate &
successful in developing and executing growth strategies at the
intersection of Software, Telecom, Media & Advertising.
Focused on:
1. Partnering with CMO’s & C-Suite for growth thru Targeted
Marketing @Scale™ driven by TDMi™ and Programmatic
Marketing & Advertising
2. Strategies redistributing value capture across the Online Ad
Supply Chain leveraging industry-level compelling events,
e.g.; TV-Scale OTT Video & Advertising, ‘Smart Pipe’
Communication Networks
3. Commercializing technologies resolving primary Online Ad
Supply Chain inefficiencies: AdFraud, Transparency,
Relevancy
Recent success:
• Developed patent pending NOC (network operating co.) -
based Online AdFraud Solution
• Inc 500 2013 #1 fastest growing Mktg/AdTech co. - DataXu
• US market launch of IaaS 2.0 cloud provider - CRN 2014 Top
Cloud Vendor - ProfitBricks
• $500M recurring revenue, $1.6B market cap growth &
category creation for global software leader - PTC
• Developed TDMi™ Targeted Marketing @Scale™
MS Management & BS Engineering Degrees: Massachusetts
Institute of Technology MIT & WPI. Ex-professional motocross
racer, represented US in ‘80 125cc USGP World Championship.
Avid track, sport & MX rider.
Online Advertising
Supply Chain
Enterprise SW/
Internet
Media &
Advertising
Expertise
Success