PCon 2016: Mit Realtime Data zu einer besseren Customer Experience (Marcel Martschausky, Webtrekk)
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![US $239bn
Global total Internet
Advertising Revenue
in 2019*
US $70bn
growth from 2016 to
2019*
“Using personalization
and customer journey
analytics technologies
to enrich customers’
experiences will be key
in the future customer
journey and
experience.”**
*IAB Internet Advertising Revenue Full Year 2015 [PWC] **The Customer Experience in 2020 [Gartner]](https://image.slidesharecdn.com/webtrekkmitrealtimedatazueinerbesserencustomerexperience-161006121129/75/pcon-2016-mit-realtime-data-zu-einer-besseren-customer-experience-marcel-martschausky-webtrekk-3-2048.jpg?cb=1669797716)
PCon 2016: Mit Realtime Data zu einer besseren Customer Experience (Marcel Martschausky, Webtrekk)
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Vortrag der ProgrammatiCon 2016: Mit Realtime Data zu einer besseren Customer Experience (Marcel Martschausky, Webtrekk)
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PCon 2016: Mit Realtime Data zu einer besseren Customer Experience (Marcel Martschausky, Webtrekk)
- 1. Mit Realtime Data zu einer besseren Customer Experience Marcel Martschausky
- 2. Challenge #1 Customer Experience will be Key Differentiator
- 3. US $239bn Global total Internet Advertising Revenue in 2019* US $70bn growth from 2016 to 2019* “Using personalization and customer journey analytics technologies to enrich customers’ experiences will be key in the future customer journey and experience.”** *IAB Internet Advertising Revenue Full Year 2015 [PWC] **The Customer Experience in 2020 [Gartner]
- 5. Challenge #2 Disruption by Competitors
- 7. ! 425bn Win until 2025* ! 220bn Loss Until 2025* ! 2.722,66 bn Bruttowertschöpfung in 2015 in Deutschland ** *DIE DIGITALE TRANSFORMATION DER INDUSTRIE - Roland Berger Strategy Consultants und Bundesverband der Deutschen Industrie e.V. (BDI) **http://de.statista.com/statistik/daten/studie/161199/umfrage/entwicklung-der-bruttowertschoepfung-der-wirtschaft-in-deutschland/
- 8. Challenge #3 Machines on the Battlefield
- 9. Challenge #4 Embrace the Power of Now
- 11. TRANSFORMATION Decision Preparation Analogue Company OUTPUT Marketing Actions INPUT Data Collection Website Mobile Apps Offsite CRM SCM/ERP Payment 3rd Party Market Research Marketing Teams Onsite Mobile Apps Display SEM/SEO TV Email Social Media
- 12. TRANSFORMATION Decision Preparation Digital Company Tier 1 OUTPUT Marketing Actions INPUT Data Collection Website Mobile Apps Offsite CRM SCM/ERP Payment 3rd Party Data Warehouse Business Intelligence Marketing Teams Onsite Mobile Apps Display SEM/SEO TV Email Social Media
- 13. TRANSFORMATION Decision Preparation Digital Company Tier 2 OUTPUT Marketing Actions INPUT Data Collection Website Mobile Apps Offsite CRM SCM/ERP Payment 3rd Party Data Management Platform Marketing Teams Onsite Mobile Apps Display SEM/SEO TV Email Social Media
- 14. TRANSFORMATION Decision Preparation Digital Company Tier 3 OUTPUT Marketing Actions INPUT Data Collection Website Mobile Apps Offsite CRM SCM/ERP Payment 3rd Party Marketing Teams Offline Data Stores Cars … Onsite Mobile Apps Display SEM/SEO TV Email Social Media Offline Retail Callcenter Cars … Data Management Platform
- 15. 15 Marcel Martschausky Director Consulting Berlin, Germany marcel.martschausky@webtrekk.com www.webtrekk.com Amsterdam | Beijing | Berlin | Frankfurt | Madrid | Milan