1. WEB APPLICATION ASSESSMENT
Media Develop EU

2. Why ?
Who ?
How?

3. 1. Before the start:
 Product market;
 Planning;
 Ways for development;
 Promotion strategy;
 Design.

4. Before the start: product market
(users, competitors)
 Determining the degree of presence and the
optimal forms of impact on the target groups;
 Qualitative and quantitative assessment of
the activity of competitors in the industry
segment of the internet market;
 Outlining possible options for synergy across
the web.

5. Before the start: planning
 Positioning in the network;
 Defining performance criteria of the project;
 Planning marketing events.

6. Before the start: ways for development
 Analysis of the application and drawing up
recommendations for its modification (for
existing applications);
 Opportunity for extracting revenues from the
application and using free services;
 Ability for differentiation of visitors flow
depending on the type of marketing activity;
 Integrating the obtained data into a common
system for determining the performance of
the project.

7. Before the start: promotion strategy
 Setting up channels for promotion;
 One-to-one marketing (conferences,
announcement boards, personal
correspondence…);
 Affiliate programs;
 Direct-marketing (existing customers);
 Analysis of the other possible methods of
promotion (promo games, Virus-marketing,
Event-marketing, etc.).

8. Before the start: design
WIREFRAMING ≠ STORYBOARDING
WHAT HOW
MOCKING

9. 2. Implementation:
 Domain;
 IT architecture;
 Design;
 Ergonomics (ISO 9241);
 Source code;
 Search Engine Ranking;
 Views and visits.

10. Implementation: domain
 Domain extension;
 Possession of all domain extensions and
derivatives of the domain;
 Brand popularity;
 Originality of the name;
 Domain life.

11. Implementation: IT architecture
Information density;
Quality and appropriate materials;
Information forms and format;
Up to date and accurate information;
Structure;
Accents.

12. Implementation: design
 Graphics;
 Text;
 Color scheme;
 Structural grid – overall organization of pages,
navigation and content.

13. Implementation: ergonomics (ISO9241)
 Usability level;
 Efficiency - % errors;
 Efficiency – time for user orientation;
 Satisfaction.

14. Implementation: source code
 Administration/ Content management (own
development or ready script);
 Complexity of functionality;
 Programming language.

15. Implementation: popularity
 Google PageRank;
 Backlinks;
 Indexed pages;
 Google ranking for specific keywords and
phrases.

16. Implementation: views and visits
 Unique visitors per day;
 Number of impressions for unique visitors;
 Returning visitors.

17. THANK YOU FOR YOUR ATTENTION!
Media Develop EU