Fipp Presentation, Rebecca Conroy, 15 March 2007

Magazine Media 2.0 BBC Magazines Rebecca Conroy New Media Director

About BBC Magazines ,[object Object],[object Object],[object Object],[object Object]

BBC Magazines: Digital Business ,[object Object],[object Object],[object Object],TopGear.com RadioTimes.com bbcgoodfood.com

Digital Business: Key Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing a site: process Launching a website like Topgear.com follows a 7-stage process; it can take 4-7 months and involves a number of different parts of the business 1. Scoping 2. Wire frame 3. Design – phase 1 4. User-testing 5. Design – phase 2 6. Coding 7. Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Total development cost: approx 600k euros, excluding marketing

Developing a site: people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organisational Structure: principles ,[object Object],[object Object],[object Object],[object Object],[object Object],? ?

Key Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fipp Presentation, Rebecca Conroy, 15 March 2007

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Fipp Presentation, Rebecca Conroy, 15 March 2007