Increasing engagement with channel partners it tough. LiveLink makes a mobile app to help channel marketers create deeper engagement with channel partner reps.

1. Channel
Mindshare
Pipeline
Visibility
Deal
Registra6on
Sales
Training
Sales
Produc6vity
Social
Selling
Spiffs
News
Pricing
Unlock
channel
partner
performance,
visibility
&
engagement

2. • Top
challenges
of
an
indirect
sales
channel
• Marketplace
trends
you
can
leverage
• LiveLink
Mobile:
The
sales
engagement
app
• Customer
examples:
Crexendo
&
Tegile
• Ques?ons,
answers
and
an
offer
from
LiveLink
2
Today’s
Agenda

3. Top
Channel
Challenges
• Channel
Awareness
• Pipeline
Visibility
• Sales
Engagement
• Partner
Performance
3

4. Leverage
the
Market
Trends
• Mobile
technology
accelerates
the
sales
process
• Social
media
increases
customer
engagement
• Channel
marke?ng
has
a
new
role:
– Enable
sales
to
connect
with
prospec?ve
buyers
– Help
reps
to
nurture
buyer
interest
&
ac?on
– Inform,
mo?vate
&
educate
reps
to
maximize
success
• Keys
to
success:
– Delivering
the
right
informa?on
at
the
right
?me
– Making
it
easy
&
intui?ve
for
sales
reps
– Knowing
what
works
and
what
doesn’t
work
4

5. LiveLink
Mobile:
The
Sales
Engagement
App
5
Product
Informa6on
Deal
Registra6on
News
&
Promo6ons
Tools
&
Training
Mobile
Content
CRM
Partner
Portal
• Manage
Your
Mobile
Content
• Implement
Channel
Programs
• Enable
Social
Engagement
• Measure
Performance
Channel
Partner
Sales
Reps
Deals
Spiffs
Products
Promos
News
Sales
&
Marke6ng
Content
LiveLink
Mobile
Tools

6. Content
Management
&
Delivery
6

7. Sales
Tools
News
&
Events
Marke6ng
Literature
Product
Promo6ons
Deal
Registra6on
Channel
Incen6ves
7
FAQs
Quick
Reference
Cards
Sales
Spiffs
Product
Brochures
Contests
Success
Stories
1-­‐Click
Registra?on
from
anywhere
CRM
Integra?on
Special
Pricing
Referral
Rewards
Product
Bundles
Trade-­‐up
Programs
Sales
Guides
Data
Sheets
Channel
Partners

8. Enable
Social
Engagement
8
Your
Channel
Sales
Reps
…
Sharing
Your
Content
…
With
Their
End
Customers!

9. Customer
Examples
9

10. • Business:
Supplier
of
telecom
products
and
hosted
services
– Uses
both
direct
and
indirect
sales
channel
based
on
market
segments
• Objec6ves
{from
the
Director
of
Channel
Sales}:
– Simplify
Deal
Registra?on
&
improve
Pipeline
Visibility
• Reduce
channel
conflict
and
improve
forecast
accuracy
– Increase
channel
awareness
&
sales
rep
mindshare
• Push
content
to
partner
reps
(product
updates,
promo?ons,
breaking
news)
• Deployment
Strategy
&
Benefits:
– Cost-­‐effec?ve
&
seamless
deployment
to
partner
community
– Reps
instantly
share
content
with
customers
using
na?ve
email
client
– Enables
social
engagement
for
channel
sales
reps
(1-­‐click
post
to
Twiber)
– Complements
the
corporate
social
media
strategy
&
extends
reach
10

11. Tegile
11
• Business:
Provider
of
innova?ve
IT
storage
solu?ons
– Serves
a
broad
spectrum
of
channel
partners
to
maximize
market
coverage
• Objec6ves
{from
the
Sr.
Director
of
Channel
Marke9ng}:
– Make
it
“easy
to
do
business”
to
differen?ate
from
large
compe?tors
– Deliver
content
that
“engages
&
aligns”
with
the
needs
of
partners
• Deployment
Strategy
&
Benefits:
– Iden?fy
the
best-­‐fit
sales
&
marke?ng
assets
for
“mobile
content”
– Organize
based
on
channel
persona
(sales,
pre-­‐sales,
marke?ng,
etc.)
– Push
content
to
partners
(complement
the
exis?ng
partner
portal)
– Register
opportuni?es
on
smart
phones
&
synchronize
with
CRM
– Monitor/assess
analy?cs
to
determine
most
effec?ve
use
of
content

12. 12
Download
the
app
Engage
your
channel!
Get
the
FREE
Version
of
LiveLink
Mobile

13. Ques6ons
&
Answers
13
Contact
Info:
Ehren
Maedge
VP,
Sales
&
Marke?ng
info@livelinkmobile.com
Free
Trial:
www.livelinkmobile.com