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The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automation Platform

Acquia
Acquia

You might have heard that Acquia recently acquired Mautic, the world’s only open marketing automation and campaign management platform. Interested in learning more? Mautic’s VP of Marketing, Katie Staveley, wants to put the thought-leadership aside for the moment, helping you skip the introductory sales calls, and providing a live demo of our marketing automation platform, marketer to marketer. Who is this webinar for? -Acquia customers actively evaluating marketing automation solutions -Anyone who is unhappy with Marketo, Pardot, Eloqua, or HubSpot -Anyone who is using an email point solution wondering where they go from here Why should you attend? -Because you want to see how a modern platform compares to those same legacy solutions that have been around for over a decade -Because you’ve got marketing tools you’ve bought along with proprietary systems your company has built and you’re struggling to integrate them and make all that valuable data actionable -Because you’re tired of being nickeled and dimed every time you need more data, want advanced features, or require expert support -Because “Open Marketing” has piqued your curiosity and now you’re interested to see what the actual advantages are vs if the Mautic marketing team is bluffing.

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Mautic Overview
@mautic | www.mautic.com
World’s only Open Marketing Cloud
Enables companies to orchestrate and personalize entire digital experience across all:
● Properties – from websites to SaaS platforms to e-commerce to mobile
● Channels – from email to mobile alerts to SMS to website modals to social
● Customer stages – from anonymous visitor to known contact to customer to zealot
● Teams – from marketing to sales to product to support
Mautic’s open philosophy and architecture enables a seamless customer journey
Website
tracking
Progressive
profiling
Web
forms
Landing
pages
Contact
management
Audience
segmentation
Email
marketing
Automated
campaigns
Multi-channel
communications
Consumer
scoring
Account-based
marketing
Third-party
integrations
Reporting &
attribution
Dashboard
analytics
A/B Testing
Website & email
personalization
Digital Marketing Problems Solved
Modern Solutions for Today’s Brands
How Mautic Is Better
Key Differentiators and Advantages
● Combining power with ease of use
○ Powerful feature depth and flexibility
○ Intuitive user interface; easy enough for anyone on the team to use
● Faster time to market
○ Quicker learning curve for marketers
○ New customers are fully set-up, trained, onboarded and launched in as little as 2 weeks
○ Hands-on service and support from Mautic + Acquia Customer Success team
● Lower Total Cost of Ownership
○ Significantly more value for investment level
○ Simpler pricing model based on number of contacts and instances
● Flexible to fit your processes, teams, and stack
○ Hundreds of out-of-the-box integrations and plugins with tech you bought
○ Open APIs to connect with anything you’ve built
● Fast Pace of Innovation
○ 15+ new releases per year
○ Open source community of developer & marketing contributors
Example Customer Proof Points
How Companies are Leveraging the Open Marketing Cloud
Enterprise: Samples (B2C)
Goal: Create high-performing
cross-channel campaigns
● Integrate with Momentum -
on-premise ESP, homegrown
customer data platform & CMS
● 6M+ emails sent in daily spikes
● 10M+ SMS sent per month
● Manage across multiple brands
(GetItFree & Samples)
Mid-Market: Scality (B2B)
Goal: Scale personalized
communications across brands
● Replaced top-tier incumbent for
ease-of-use and flexibility
● Managing audience of 200K
contacts
● Personalization and tracking
across multiple domains
Enterprise: Cox Auto (B2B2C)
Goal: Create integrated omnichannel
experience for customers
● Enhance multi-channel
marketing capabilities for
dealerships
● Increase net new car sales
through personalized content
● Increase recurring sales
through dealership service
promotions
● Company Details
○ Open source project launched 2015; commercial efforts launched in 2016
○ 40+ employees headquartered in Boston; R&D office in Prague
○ Acquired by Acquia to accelerate innovation, growth and adoption in market
● Industry Recognition
○ Gartner Magic Quadrant in Lead Management
○ CMS Critic’s #1 marketing automation platform; MarTech Advisor ‘Best Fit for mid-to-large firms
○ Won ROI award from Nucleus Research for delivering 585% ROI
● Global Customer Adoption
○ Used by 100,000+ organizations globally including:
Mautic Pre-acquisition
Creating The World’s First Truly Open Marketing Cloud

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The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automation Platform

  • 1. Mautic Overview @mautic | www.mautic.com
  • 2. World’s only Open Marketing Cloud Enables companies to orchestrate and personalize entire digital experience across all: ● Properties – from websites to SaaS platforms to e-commerce to mobile ● Channels – from email to mobile alerts to SMS to website modals to social ● Customer stages – from anonymous visitor to known contact to customer to zealot ● Teams – from marketing to sales to product to support Mautic’s open philosophy and architecture enables a seamless customer journey
  • 4. How Mautic Is Better Key Differentiators and Advantages ● Combining power with ease of use ○ Powerful feature depth and flexibility ○ Intuitive user interface; easy enough for anyone on the team to use ● Faster time to market ○ Quicker learning curve for marketers ○ New customers are fully set-up, trained, onboarded and launched in as little as 2 weeks ○ Hands-on service and support from Mautic + Acquia Customer Success team ● Lower Total Cost of Ownership ○ Significantly more value for investment level ○ Simpler pricing model based on number of contacts and instances ● Flexible to fit your processes, teams, and stack ○ Hundreds of out-of-the-box integrations and plugins with tech you bought ○ Open APIs to connect with anything you’ve built ● Fast Pace of Innovation ○ 15+ new releases per year ○ Open source community of developer & marketing contributors
  • 5. Example Customer Proof Points How Companies are Leveraging the Open Marketing Cloud Enterprise: Samples (B2C) Goal: Create high-performing cross-channel campaigns ● Integrate with Momentum - on-premise ESP, homegrown customer data platform & CMS ● 6M+ emails sent in daily spikes ● 10M+ SMS sent per month ● Manage across multiple brands (GetItFree & Samples) Mid-Market: Scality (B2B) Goal: Scale personalized communications across brands ● Replaced top-tier incumbent for ease-of-use and flexibility ● Managing audience of 200K contacts ● Personalization and tracking across multiple domains Enterprise: Cox Auto (B2B2C) Goal: Create integrated omnichannel experience for customers ● Enhance multi-channel marketing capabilities for dealerships ● Increase net new car sales through personalized content ● Increase recurring sales through dealership service promotions
  • 6. ● Company Details ○ Open source project launched 2015; commercial efforts launched in 2016 ○ 40+ employees headquartered in Boston; R&D office in Prague ○ Acquired by Acquia to accelerate innovation, growth and adoption in market ● Industry Recognition ○ Gartner Magic Quadrant in Lead Management ○ CMS Critic’s #1 marketing automation platform; MarTech Advisor ‘Best Fit for mid-to-large firms ○ Won ROI award from Nucleus Research for delivering 585% ROI ● Global Customer Adoption ○ Used by 100,000+ organizations globally including: Mautic Pre-acquisition Creating The World’s First Truly Open Marketing Cloud
  • 7. Acquia and Mautic together form the only open alternative to expensive, closed, stagnant marketing clouds, expanding Acquia’s vision to offer the industry’s first Open Digital Experience Platform. Acquia Acquires Mautic News announced on May 8, 2019 Customers benefit from: ● Development of the only truly open platform ● Two thriving open source communities of developers and marketers ● Full suite of integrated marketing solutions