Resume_Martin-A-Terbrack_Digital-Strategy-Experience-Technology-Leader.pdf

MARTIN A. TERBRACK
2532 Lake Charnwood, Michigan, Troy, United States, 48098, 248.227.9914, mterbrack@outlook.com
Social: LinkedIn
15+ Continuous Investment in Digital: Digital Books, for Top Authors, +475 LinkedIn Learning Courses
Industry Experience: Consulting, Technology, Travel, Hospitality, Leisure, CPG, Automotive, Financial, Manufacturing,
Retail, Commerce, B2B, Public Sector, Non-Profit
Premier Global Brand Experience: PWC Tech Sector, Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, Jeep,
Spartan Motors, State Farm, Northwestern Mutual, Kmart, Kodak, American Airlines, Pulte Group, DuPont, City of Detroit,
Community Social Services of Wayne County, Faunc Robotics ,Confidential Industry 4.0 Macro Economic Development
Partner Organizations, TechStars Entrepreneurial Tech Startups and Venture Capital Ecosystems Advisor
Professional Experience by Company
DIGITAL HOLDINGS INC
HQ: Detroit, Michigan, (2018 to Present)
Founder, Chief Executive Officer and President
(CxO) Chairman & Founder, Solutions Architect, Lead Consultant
BETTER DIGITAL Non-Profit
HQ: Detroit, Michigan, (2018 to Present)
Founder, Chief Executive Officer and President
ARTIFICIAL INTELLIGENCE HOLDINGS CORPORATION
HQ: Las Vegas, Nevada, (2018 to Present)
Founder, Digital Consultant, Solutions Architect
Lead Digital Consultant and Solutions Architect for a “Smart City Digital Capabilities Accelerator City”, confidential engagement
Southeastern Michigan’s Future Work Economy based on Technology Research, Data Science, Multi-Cloud Computing, Big Data,
AI, Digital Platforms, Edge Computing, IOT, Artificial Intelligence, Self-Driving Vehicles, Robotics, Drones
DIGITAL MARKETING INC (2014 to 2017)
(CxO) Chairman & Founder, Solutions Architect
Digital Marketing Strategy Technology Consultant
Note: The following are client engagements:
Microsoft Corporation
Global Marketing Operations
Experience Personalization Center of Excellence | Practice Lead
Technology, Analytics, Data Science, Optimization
Client Site: Redmond, Washington | Remote Site: Troy, Michigan - microsoft.com, (2014 – 2016)
Responsibilities
Building a Digital Marketing, Analytics & Optimization Practice at Microsoft Corporation, Global Marketing
Operations, Experience Personalization Practice Lead
Digital Marketing Technology, Analytics, Optimization, Data Science
Major Success
Defining and ramping up teams to provide 7 Core Services:
- Digital Measurement Planning Services
- Marketing Technologies & Analytics Platform Configuration Management Services
- Tag Management Services
- Marketing Analytics Reporting Services - Dashboards, Reporting Interfaces, Marketing Analytics Reporting
Automation based on KBO’s, KPI’s volume, efficiency, effectiveness dimensions and metrics)
- Segmentation, Analysis & Insights Services - Deep Analysis & Actionable Insights, Visualization Dashboards,
Statistical Analysis, Forecasting

Resume | C-Level, EVP, Director Executive | Digital Marketing, IT & Analytics |
Marty Terbrack
c: 248.227.9914, e: mterbrack@outlook.com
2
Updated: October 2022 Please do not contact me regarding any contract positions.
- Optimization Services - which is provides both: A/B & multivariate testing as well as personalized cross-channel
digital user experiences ingesting implicit and explicit 1st, 2nd, and 3rd party data to create rich anonymous audience
profiles, then leverages real-time analytics, machine learning, algorithms, and rule-based segmentation with
automated behavioral targeting to optimize the digital user experiences in near real-time.
- Data Science Services – predictive analytics, artificial Intelligence, cognitive computing, data modeling & behavioral
analysis
- Developed personalization POC to improve Microsoft Surface experience
Developed several training courses, case studies and whitepapers, including:
- Optimization 101- data driven decision making, testing tools, interpreting results, roles & processes, scenarios to
optimize digital experience for Microsoft Azure Cloud Services web properties and marketing campaigns versus
competitors Amazon, Google, IBM, Verizon, and Salesforce
- Optimization 201 - digital landscape overview, personalization scenarios to improve Microsoft Surface experience
return on marketing investments.
- Azure Cloud Marketing Optimization – developed marketing optimization testing course, to improve cross-channel
campaign (display advertising) and website conversion as well as improved ability capture user interactions marketing
data layer & activate experiences.
- Adobe Experience Cloud (formerly Marketing Cloud), operational execution marketing campaigns with Adobe
Campaign and Media Optimizer, Target
PwC Global
a brand under PricewaterhouseCoopers International Limited (PwCIL)
Solutions Marketing | Technology Sector 2017
Client Site: Denver, Colorado | Remote Site: Troy, Michigan – pwc.com, (2017)
Digital Marketing Strategy Technology Consulting
PWC Solutions Marketing leads application migration, product development/management, and DevOps.
Group drives go-to-market, content, lead generation, PR, sales enablement, and events to build awareness and deliver
growth in CIO, IT operations and Developer, target audience groups in the Technology Sector. (Client Reference
/Testimonial)
Major Success
Collaborated with PWC Director of Solutions Marketing and Internal Stakeholders to define key business objectives,
create a roadmap for advertising and marketing technology stack, user experience and marketing analytics & optimization
testing dashboards.
Northwestern Mutual
Adobe Marketing Cloud Implementation Administrator & Insights Analyst
Milwaukee, Wisconsin, and Remote Site: Troy, Michigan - northwesternmutual.com, (2014 - 2015)
Northwestern Mutual is the nation’s largest direct provider of individual life insurance with $217.1 billion in assets.
Adobe Marketing Cloud Implementation Administrator & Insights Analyst
Responsibilities
- Leverage Adobe Marketing Reports Analytics platform extensive digital marketing expertise to analyze online user
behavior developing insights designed to optimize the customer experience & produce win-win outcomes for:
prospects, customers & company.
- Partner with business stakeholders to define key performance indicators, define & recommend measurements to
support data driven decisions.
- Created reports, dashboards & analysis additional insight by creating data visualizations, infographics to help to tell
the story.
- Provide Subject Matter Expertise regarding getting data into analytics platform, working with Development Teams in
Scrum / Agile environment to define tagging requirements for on-going enhancements to web properties &
applications to capture data to populate variables used analytics reports. Verify development implemented tags (e.g.,
eVars, Sprops & Events) in code with tagging data validation tools.
Major Success
- Adobe Administrator responsible for configuring analytics report suites for multiple properties & applications
developing implementation plans Recommended & Managed Integrations leveraging Adobe Data Connectors
(Formerly Genesis), Governance & Implementation Best Practices
- Enhanced user experience on web applications through Hypothesis, Test & Optimization
- Improved usability & design through Responsive Website Wireframe Design based on Scenario, Funnel, User Path
& Segmentation Analysis

Marty Terbrack
3
State Farm
Client Site: Bloomington, Illinois & Remote Site: Troy, Michigan - statefarm.com
State Farm is the largest auto insurer in the U.S. more than 65,000 employees & more than 18,000 Agents service 81
million policies & accounts throughout the U.S. & Canada.
Digital Marketing Strategy & Analytics Analyst
Responsibilities
- Empower digital thought leaders to make data driven decisions through quantitative & qualitative behavior web
analytics & Insights.
- Developing enterprise digital marketing strategies & roadmaps
- Developed digital marketing competitive intelligence system that educated leaders to a multi-million-dollar annual
revenue opportunity and provided over 500 website enhancements (Case Study)
- Develop Web Analytics Dashboards, Reports & Insights for Executive Leadership
Major Success
- Adobe Analytics Implementation – migration from Web Trends to Adobe formerly
- Search Engine Optimization Roadmap & Competitive Intelligence Reporting in Search & Social Media
- Social Media Platform Pilot Support – Raidian6 platform evaluation, use cases, workflow, governance,
implementation, analytics & insights for stakeholder groups including Customer Support Center, Web Marketing,
Public Relations and Human Resources

Marty Terbrack
4
SPARTAN MOTORS, INC.
Charlotte, Michigan, and Remote Site: Troy, Michigan - spartanmotors.com, (2011 - 2013)
Spartan Motors is a custom vehicle manufacture with estimated annual sales revenue of $500 million & 10,000 vehicles.
Corporate & Brand Marketing, Senior Digital Marketing Manager
Responsibilities
- Increase Brand Value & Impact (vehicle brands, lines, products & services) as a passionate brand advocate and steward
overseeing design of brand assets and experiences with all audience segments.
- Developing cross channel digital marketing strategies for owned earned & shared properties / media.
- Spartan Websites: spartanerv.com, spartanchassis.com, spartanmotors.com & utilimaster.com Initiated redesign of all sites
- Managing vendor selection & RFP process, designing user experience flows, created user experience flows and wireframes for
adaptive, responsive website for desktop & mobile devices after developing customer personas in context following user-
centered design principles, leveraging online behavior analytics analysis, created features & functionality requirements, project
plans, budgets as well as key performance indicators based on win/win outcomes.
- Developed & Managed Digital Marketing Programs: Paid Search, Search Engine Optimization, Media Buying, Display
Advertising, Social, Mobile, eCommerce, Lead Generation, Web Analytics & CRM programs for all Spartan Brands including
Emergency Response Vehicles, Service & Delivery Vehicles, Recreational Vehicles, and Department of Defense Vehicles
- Hands on Management of Display Advertising, Paid Search, Usability, Web Analytics & Brand Website Redesigns, Member of
Cross Channel Marketing Ideation Team for all Brands and Vehicle Lines.
Major Success
- Developed Corporations Global Digital Marketing Strategic Plan & Digital Marketing Roadmap for 3 brands / business
units.
- Lead technical solution design and requirements use cases for section CMS (Experience Manager) and Commerce System
(Hybris)
- Launched Digital Marketing Programs: Paid Search (AdWords), Display Advertising (Double Click), Web Analytics (Google) &
CRM (Salesforce)
- Participated in media plan development, campaign ideation, creative direction, storytelling, and performance tracking.
- “Forge By Fire” Awarded Marketing Campaign
BRAND LABS, INC.
Rochester Hills, Michigan -: brand labs,(2008 - 2010)
Brand Labs is a privately-owned E-Commerce Agency offering website design, development & interactive marketing services.
Director of eCommerce and Digital Marketing Services
Responsibilities
- Develop client’s online marketing strategy to increase revenue through eCommerce web site improvements & online marketing
services including organic search (SEO), paid search (PPC), affiliate marketing, social media (Facebook, Twitter), & Google
Analytics
- Growing Brand Labs capabilities, product portfolio & service offerings
- Develop & present online marketing strategy presentations, scope & estimate projects, develop proposals & project plans.
Major Success
- Provided consulting and services to over 100 ecommerce web site owners increasing revenue through improvements to online
marketing activities.
- Landing page optimization efforts to lower bounce rate and improve conversion rates: add-to-cart rate, checkout initiation &
completion rates, average order size, average unit value, % of new shoppers, % of returning shoppers and loyalty rate.
- Increased the average monthly number of sites sold, average order size & revenue per site by over 25%
- Cultivated partnerships with other online service providers to provide new service offerings
- Team developed one of the first Mobile Ecommerce Applications on Apple’s App Store
OneMagnify (formerly, Marketing Associates)
Detroit, Michigan - onemagnify.com, (2005 - 2007)
Marketing Associates is a 40-year-old privately held marketing services company; core competencies include market research,
strategic planning, program administration, sales incentives & promotion their largest clients are Ford Motor Company & DuPont.
Digital Marketing Strategist / Information Technology Systems Manager
Responsibilities
Support Sales teams providing eMarketing consultation to clients. Areas of expertise include eCommerce application development,
website analytics, email marketing, contests & incentives, search engine marketing, contact center, lead generation & CRM.
Major Success

Marty Terbrack
5
- Digital Strategist and Program Launch Manager for Chrysler Corporation) now Stellantis FCA Group (formerly, Enterprise
Lead Management Platform which provides leads from brand sites & programatically values and purchases leads from
numerous 3rd party websites & lead providers, then improves them (validation, scoring, enrichment) prior to
delivering them to 25+ Dealers Lead Management or CRM Tools, this OEM cost neutral system, increased the
frequency of transactions (buy rate), improved lead quality and yield (average $ value per transaction), while lowering
OEM and Dealer lead costs, improving dealer and increasing customer satisfaction.
- Contributed to solution design, technology partner recommendation and legal agreements, pricing models,
developing RFP response, launch plan, and project management support to Chrysler Leads & Agency SME’s
- Developed Web Analytics Service Offering: Adobe Analytics completed implementations for: Ford College & Ford Mobility
programs.
Senior IT Data Center Operations Manager
Responsibilities
- Manage IT organization comprised of onshore & offshore application development teams as well as a data center system
engineering team, B2C & B2B data warehouse design, management, analytics, analysis and reporting for marketing programs
and channels (E.G. Ford Commercial Truck, Ford College, Digital Channel Campaigns – Web, Direct Mail, Contest &
Incentives)
- Oversee operational project delivery, providing leadership to project managers, technical leads to establish priorities & manage
risks.
- Improve Enterprise Architecture, Information Security, IS Performance Management, Networking, and Servers / Storage
- Build and test system solutions, Application Performance Monitoring, Defect Tracking and Resolution
PULTE GROUP BRAND WEB PROPERTIES & ECOMMERCE MANAGER
Pulte Group
Bloomfield Hills, Michigan - pultegroup.com, (2002 - 2005)
Pulte Group a Fortune 150 company with operations in 27 states, delivered 45,630 homes & revenues of $14.7 billion
Brand Web Properties & Ecommerce Manager
Responsible for PulteGroup consumer facing web sites, including www.pulte.com , www.delwebb.com , www.divosta.com , as well
as corresponding content management systems used by over 50 business stakeholders & community editors. Web sites generated
over 90 million page views, 9 million visits & contributed to 5% of Sales.
Responsibilities
- Directing a high performing team composed of business process analysts, systems analysts, designers, developers, & quality
assurance analysts to deliver projects on-time & within budget including business, creative, functional, & technical
specifications as well as managing project plans, budgets & resources. Leveraged Waterfall & Agile Program Management
Methodologies to manage projects / programs.
Major Success
- Partnered with the business to deliver: a 50% increase in traffic & registrations as well as over a 300% increase in
Internet leads over previous year.
- Oversaw numerous projects that required “Buy vs. Build” decisions from the initial RFP process, through total cost of ownership
analysis & contract negotiations, to the final application integration or development. These projects enabled me to grow more
knowledgeable in the following areas: streaming media, content management systems, search engine optimization, website
analytics, application & performance monitoring.
- Spearheaded the development of an eBusiness steering committee to drive a common strategic direction, assess value & align
business goals to Digital Marketing & IT strategies that deliver business growth & revenue contribution.
ChannelNet (formerly, SoftAd)
Dearborn, Michigan - channelnet.com, (1997 - 2001)
Ford Web Properties Portfolio Architecture & Launch Manager
Managed the development of Internet products & services to be sold through
Partnered with Ford Global Business Leads to architect, develop, launch and optimize internet 1.0 shopping tools and
revenue engines: DealerConnection Suite of Products & Services 5000 Dealers
BUDCO
In 1995 when many were not yet aware of the potential of the Internet, I lead the development an Interactive Business Unit
at Budco that achieved $500,000 in sales with a 48% profit margin & on-time launching of all major web sites. Also worked
at the company that developed the original ford.com website as well as first automotive social media campaign on
Facebook for the Ford college program back when “The Facebook” required users to have a .edu

Marty Terbrack
6
EDUCATION
Digital Intelligence (I.Q.):
Personal library of authors includes professors at top universities:
Platform Architecture, Massachusetts MIT, Stanford – Artificial Intelligence, St. Galen – Business Models
Digital Books, for Top Authors +475 LinkedIn Learning Courses
Regular Tech Tradeshow Attendee / occasionally, Speaker: Adobe Summit, Nividia GTC, Microsoft Ignite, Google, Etc
After reviewing Empirical Evidence
ADVANCED DEGREE EQUIVALENTS:
Doctorate: Digital Marketing & Advertising Technologies, Cross Cloud Computing Agile Dev Operations, Platform Business Models
and Business Intelligence, Artificial Intelligence, Enterprise Digital Business Strategies & Roadmaps
SMART City Technologies & Edge Computing
Categories of Study:
Digital Business Strategies, Models, Platforms and Tactics, Changing Digital Landscape, Digital Strategies, Economics, Brain
Science, Human Communication & Decision Making, Story Telling, Brand Marketing, Digital Marketing, Usability, User Experience
Design, Lean UX, Mobile User Experience, Mobile Interaction Design, Graphic Design, Visual Storytelling, Interface Design, Ad
Serving Technology, Affiliate Marketing, E-Business & Ecommerce Management, Link Building, Content Marketing, Mobile
Marketing, Adaptive Marketing Experiences and Personalization, Search Marketing, Paid Search Marketing, Pay-Per-Click
Advertising, Search Engine Optimization, Direct Mail, Web Analytics, Marketing Analytics, Data Science, Data Analysis, Statistical
Analysis, Data Mining, Data Modeling, Predictive Analytics, Business Intelligence, Cognitive Computing, Artificial Intelligence, Depp
Learning, Optimization & Testing, Project Management, IT Management, Cloud Computing, Big Data, Software Development Life
Cycle (SDLC), Extract Transform and Load (ETL), Scaled Agile Methodologies, Six Sigma & Quality Management, Financial
Analysis, Leadership & Innovation, and Entrepreneurship & Venture Capital
Massachusetts Institute of Technology (MIT)
Cambridge, Massachusetts
MIT Management Sloan School, MIT Media Labs
Executive Digital Platform Economics, Platform Business Models and multi-sided network effects
DeVry University
Columbus, Ohio
Bachelor of Science Degree
Major: Computer Science
Minor: Financial Analysis
Earned bachelor’s degree in 2 1/3 years
Certified Google Advertising Professional, Certified Bing Ads Accredited Professional

Marty Terbrack
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SOFTWARE / PLATFORMS COMPETENCIES
Computing Cloud Administration: Microsoft Azure, Active Directory
Portfolio, Program, Project and Release Management: Remote Distributed Teams, leveraging Microsoft Teams, Azure Dev
Opps, Scaled Agile Iterative Sprints, Release
Microsoft 365 Admin Office: Administration, Word, Excel for Business Intelligence, PowerPoint, Visio, Power BI, Power Platform
Business Intelligence (BI) / Statistical Analysis, Dashboards and Visualizations: Power BI, Excel for Business Intelligence
Project Management: Scaled Agile, PMP / 15 years Waterfall Program Manager
Design: Adobe Creative Cloud: primarily, Illustrator, Photoshop, Bridge, Omniverse
Video & Audio: Camtasia, Adobe Premier
Presentations: PowerPoint
IDE’s, Development Environments: Microsoft Visual Studio
Version Control: Git, Githhub
Relational Databases: Microsoft SQL Server
Paid Search: Google AdWords, Microsoft Bing Ads
Search Engine Optimization: SEM Rush, SEOmoz.org
Display advertising (programmatic addressable media): Google Marketing Platform, Google Data Studio, Adobe Media
Optimizer
Data Management Platforms (DMPs) / (CDPs): Adobe Real-Time CDP
Audience Segmentation: Adobe Manager
Demand Side Platforms (DSPs) / Trading Desks: Adobe Media Optimizer, Google DoubleClick Bid Manager
Ad Exchanges / Ad Servers/ Marketplaces / Data Providers: AppNexus, Quantcast, Acxiom, LinkedIn, Facebook Connect
Placement Networks: Google AdWords, Facebook, YouTube
Content Management Systems (CMS): WordPress Multisite
IT Delivery and Deployment Models: SaaS, PaaS, IaaS / Public, Private Hybrid
IT Computing Clouds: Microsoft Azure, Amazon AWS, Google Cloud Platform, Google Maps Platform
Edge Computing: Nvidia Omniverse, Nividia Metropolis
Amazon AWS: Services S3, Ubunta
Digital Marketing Analytics & Analysis: Adobe Experience Platform, Adobe Experience Cloud, Adobe Analytics, formerly
Omniture Site Catalyst
Business Intelligence (BI) / Statistical Analysis, Dashboards and Visualizations: Power BI, Excel for Business Intelligence
Artificial Intelligence, RPA, Machine Learning & Deep Learning
Tag Management System: Adobe Dynamic Tag Manager (DTM) Launch, Google Tag Manager (GTM)
Tag Audit & Validation: Adobe Pulse Debugger, ObservePoint, Fiddler, Cardinal Path WASP
Optimization / A/B & Multivariate Testing: Adobe Target Premium, Optimizely, and Google Website Optimizer
CRM: Microsoft Dynamics
Voice of the Customer / Qualitative: Opinion Labs, Net Promoter Score
Customer Satisfaction: Foresee, Surveys

Marty Terbrack
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COMMUNITY SERVICE | PHILANTHROPIC
- Marty and his wife Catherine are Foster Parents, to-date have cared for over 30 foster children, with Community Social
Services of Wayne County. The Terbrack’s, received “2016 Foster Parent of the Year Award” & “2013 Child Advocate Award”,
honored in the U.S. House of Representatives
- Teen Youth Group Leader, which provides ancillary benefit to gaining insights into U.S. youth culture, tech, & communication
- LGBQ Community – while my pronouns are (he/him), in the late 1990’s when same sex discrimination was common, I
supported two of my good friends (roommate and officemate) requests not to disclose their same sex attraction. My officemate
was a regular rodeo participant. After committing to ride rodeo with him, a few days prior to the event, did he disclose it was an
LGBQ Event. I took 3rd Place in Bud Light Rodeo for Bronco Riding!
- TechStars – Martin Terbrack TechStars Mentor for Abu Dhabi’s Global Tech Ecosystem Hub71 TechStars accelerator
program and TechStars Riyadh Techstars Accelerator , Venture Capital Advisor
- 313 Digital -Featured Presenter & Training Program Designer for “Digital Marketing 101 Boot camp” mentoring program for
advertising agency professionals.
- Adjunct Professor Macomb Community College – Adobe Creative Cloud

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9
_______________________________________________________________________________________________________
Career Highlights
• Delivered site recommendations (competitive comparison, lift analysis & mockups for A/B testing) to American
Airlines to improve conversion lift
• Strategic direction to over 100 eCommerce / retail web site business owners and oversaw Marketing
Services as Director of eCommerce
• Provided digital marketing services execution to program managers at Ford, Chrysler, DuPont through Marketing
Associates account teams. Managed 35+ person IT marketing application development team comprised of
both onshore & offshore resources and on-site data center.
• As eCommerce Manager responsible for consumer facing web sites, partnered with Pulte Group business
stakeholders to deliver a 50% increase in web site traffic & user registrations, 300% increase in Internet
leads over the previous year, web sites contributed to 5% of Sales.
• Senior Project / Launch Manager working with Ford Global Marketing business leads to manage the
development & launch of a Suite of digital applications for their dealers, including Website Manager used by
more than 5,000 Ford, Lincoln, Mercury, Volvo, Land Rover & Jaguar dealers.
• In 1995 when many were not yet aware of the potential of the Internet, I lead the development an Interactive
Business Unit at Budco that achieved $500,000 in sales with a 48% profit margin & on-time launching of all major
web sites. Also worked at the company that developed the original ford.com website as well as first automotive
social media campaign on Facebook for the Ford college program back when “The Facebook” required users to
have a .edu
________________________________________________________________________________________________
Career Highlights
Elite multi-disciplinary, multi-vertical Digital Subject Matter Expert C-Level Executive with deep strategic, technical,
operational hands-on skill sets leveraging the most powerful platforms, clouds, platforms to accelerate innovation and drive
business outcomes, with an emphasis on digital marketing, advertising, leveraging artificial intelligence real-time experience
personalization at scale.
Co-developer of multi-brand, multi-channel enterprise marketing technology roadmaps which ladder up to C-Suite
directives, address challenges that drive growth, and sustainable competitive advantage
Proven track record of partnering with stakeholders at all levels with AI 1st, design thinking, agile, lean methodologies to
create new value and competitive advantage to Global Premier Brands across industries.
Business strategy leader of multi-disciplinary teams, working with the broader C-Suite to define how emerging technologies
can enable strategies to create business value. Helps stakeholders to rethink their business through the ideation process,
reimagine their role in the industry with innovation design thinking, platform design, business models, cloud and edge
computing to optimize and expand their core business and partner ecosystems
Trusted business advisor who designs platforms based on new business models, which innovate how they address
customers, markets, and channels, working collaboratively building partnerships that drive growth, and sustainable
advantage.
A dedicated brand steward / advocate responsible for building the brands image and equity, who clearly articulates the
value proposition and positioning, overseeing the ideation, design, delivery of brand assets and customer experiences
improving outcomes with the companies most valuable audience segments.
Passion for forging deep brand connections with customers through beautiful, thoughtful, memorable experiences that build
brand loyalty and empowering, supporting, and retaining innovative people across the organizational ecosystem at every
level.
A digital transformation leader, who continuously assess consumer technology adoption trends, researches changes in the
digital landscape, digital marketing technology platform capabilities, marketplace, business models, data analysis,
algorithms, machine learning, artificial intelligence, cognitive computing, etc. to develop (enterprise strategic digital
marketing plans, road maps, budgets, processes, KBO’s, KPI’s & Targets: by brand, business line, product or services as

Marty Terbrack
10
well as marketing tactic (SEM, Programmatic Display, etc.) that are aligned to c-suite, marketing and sales objectives).
Oversee operational project delivery, providing leadership to project managers & technical leads to establish priorities & manage
risks.
Improve Enterprise Architecture, Information Security, IT Performance Management, Networking, and Servers / Storage
Build and test system solutions, Application Performance Monitoring, Defect Tracking and Resolution
B2C & B2B data warehouse designs, management, analytics, analysis and reporting for marketing programs and channels (E.G.
Ford Commercial Truck, Ford College, Digital Channel Campaigns – Web, Direct Mail, Contest & Incentives)
Directing and end-to-end responsibility for Global Sales and Marketing IT Portfolio in a matrixed organization leverages
extensive Solution Design, Delivery and Support experience (SDLC, ITIL, PMI, PMO, PLM, Agile) methodologies and
processes to build a robust, scalable, secure, IT ecosystem to addresses the mission-critical priorities of senior sales and
marketing stakeholders.
Adobe’s Experience platform’s Marketing Cloud / Advertising Cloud is the market leader for Enterprise Digital Marketing
Hubs and Digital Experience Platforms. Marketing platforms address the most crucial aspects of digital marketing to
integrate to eliminate barriers to interacting consistently and personally with customers across channels. My expertise with
nearly all of Adobe solutions and throughout the advertising / marketing tech stack enable me to contribute throughout
business, marketing, IT, BI ecosystem to accelerate and scale an organizations capability to become more effective than
their competitors in targeting, engaging, creating value, and yielding more optimal win-win outcomes through continually
improving digital experiences, with their most valuable audiences in the moments that matter most.
Dedicated customer advocate who continuously implements product, process, & service improvements based on analyzing
input from numerous channels including business drivers, market research, benchmarking, marketing analytics, voice of the
customer, usability studies, return on investment, total cost analysis as well as consumer technology adoption trends &
changing digital marketing landscape.
Digital interface Design wireframes for adaptive websites, products, apps, platforms, marketplaces, leveraging consumer
centric UX design, human computer interaction (HCI), usability principles.
Strategic Multi-Level Artificial Intelligence Leader
Research & Development

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