BrandStoryPH Digital Strategy: Introduces nine-step framework (applicable for any B2B industry serious about content marketing) highlighting the power of Smart Data-Driven and Consumer-Centric Brand Storytelling.

1. A portfolio of where-to-play and how-to-win choices
enabled by digital technologies to 10X superior
customer experience
BrandStoryPH
Top-Line Digital Strategy

2. KNOWLEDGE
STRATEGY FRAMEWORK
AUDIENCE
TOUCHPOINTS
BRAND GOAL
USER JOURNEY STRATEGY
RESOURCES KPI | REVIEW
DATA + CONTENT = BRAND STORY

3. 1. Evaluate
current digital
landscape &
online channels.
Owned / Paid /
Earned / Shared
Media Inventory
STRATEGY FRAMEWORK | KNOWLEDGE

4. INDUSTRY LANDSCAPE KNOWLEDGE

5. Build the
INDUSTRY
TAXONOMY, an
oft-neglected part
of knowledge
management.
They form the
subject-matter
building blocks of
SEO topics related
to the industry.
TAXONOMY OF INDUSTRY TOPICS

6. B2B MARKETING DIGITIZATION
Most marketing functions have already gone digital.

7. OWNED MEDIA : STRATEGY

8. PAID MEDIA : STRATEGY

9. HOW'S YOUR CONTENT + SOCIAL MEDIA STRATEGY?

10. 2. Assess existing
brand arsenals.
Depending on
Digitization
Maturity, may include
Brand Story, Style
Guides, USP Check,
SWOT & Competitive
Analyses
STRATEGY FRAMEWORK | BRAND

11. 3. Define brand
communication and
business objectives
Relevant Marketing
Plan aligned with
overarching
corporate goals
STRATEGY FRAMEWORK | GOAL/OBJECTIVES

12. 4. Identify and
describe Target
Audiences
User Profile,
Buyer Persona,
Attribution,
Likeness
STRATEGY FRAMEWORK | AUDIENCES

13. 5. Determine
the target
audience
interaction
Consumer
Decision
Journey
STRATEGY FRAMEWORK | USER JOURNEY

14. CONSUMER DECISION JOURNEY | ZERO MOMENT OF TRUTH
Today, 80% of the time, consumers
seek credible peer reviews and online
analyses before they even choose
their solution provider.

15. 6. Visualize your
broad strategy
Sales Funnel Focus
based on priorities
and brand readiness
STRATEGY FRAMEWORK | SALES FUNNEL

16. STRATEGY FRAMEWORK | PROMOTION/SEO

17. STRATEGY FRAMEWORK | LEAD NURTURING

18. 8. Develop elements
and resources to
execute Channel
Plan
Resources, RACI
Modeling, Sign-offs
STRATEGY FRAMEWORK | RESOURCES

19. 7. Map your Content
Channel Plan
Content Calendar,
Paid Ad and other
campaign promotion
channels
STRATEGY FRAMEWORK | TOUCHPOINTS

20. 9. Measure channel
performances and adjust
campaigns midway
depending on results
A/B Testing, KPI Setting
10. Conduct post-mortem
reviews
Reporting Dashboards
STRATEGY FRAMEWORK | KPIs/REVIEWS

21. CONVERSION VALUE KPIs

22. CONTINUOUS IMPROVEMENT: POST-MORTEM REVIEW