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Gilroy Credentials Presentation

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Gilroy Credentials Presentation

  1. 2. CREATIVITY IS ALL IN THE EYE OF THE BEHOLD ER. GILROY CREDENTIALS MARCH 2011
  2. 3. @GILROYHQ THE AGENCY: WHO WE WORK WITH: OUR EXPERIENCE: GREAT IDEAS IN ACTION: WHY WORK WITH GILROY?
  3. 4. THE AGENCY <ul><li>through the line strategic marketing agency </li></ul><ul><li>30 year trading history – cash positive </li></ul><ul><li>national, pan-European and global experience </li></ul><ul><li>award-winning media-agnostic marketing </li></ul><ul><li>business-to-business technology focus </li></ul><ul><li>brand : messaging : communications : demand </li></ul><ul><li>generation : social media : advertising : new media </li></ul><ul><li>long term engagements – c.83% recommendations </li></ul>
  4. 5. ENDORSED BY THE BEST
  5. 6. WHAT’S KEEPING US AWAKE AT THE MOMENT
  6. 7. OUR EXPERIENCE, YOUR ADVANTAGE <ul><li>we understand technology; the vertical market </li></ul><ul><li>issues; your products and services; and your </li></ul><ul><li>competitors </li></ul><ul><li>we are tuned into buying cycles and purchasing </li></ul><ul><li>behaviour </li></ul><ul><li>experience adds value to the brief, reduces the </li></ul><ul><li>complexity and improves speed to market </li></ul><ul><li>available without retainer on a per-project basis – </li></ul><ul><li>focused on results </li></ul>
  7. 8. WHERE GREAT IDEAS START, AND THEN WE CAN MAKE THEM HAPPEN.
  8. 9. TIMING IS IMPORTANT <ul><li>campaign based on research addressing the issues with </li></ul><ul><li>online retail in the UK market </li></ul><ul><li>messaging focused on the descriptive nature of the issue </li></ul><ul><li>of providing timely relevant content </li></ul><ul><li>generated 258 responses and 49 downloads of a </li></ul><ul><li>campaign specific business briefing </li></ul><ul><li>follow-up identified 22 business opportunities with three </li></ul><ul><li>contracts closed (£470k) to date </li></ul><ul><li>campaign investment £20k with ROI at over 6:1 </li></ul>
  9. 10. FIGHTING FIT <ul><li>post-financial scandal, Mahindra Satyam </li></ul><ul><li>needed to start communicating </li></ul><ul><ul><ul><li>openness about the scandal </li></ul></ul></ul><ul><ul><ul><li>what they’ve done </li></ul></ul></ul><ul><ul><ul><li>demonstration of fitness </li></ul></ul></ul><ul><li>3D DM designed make an </li></ul><ul><li>impact </li></ul><ul><li>successful in delivering a </li></ul><ul><li>high recall rate </li></ul><ul><li>over 40 board level meetings booked </li></ul>
  10. 11. AN INDEPENDENT VOICE <ul><li>seeking to develop broader awareness in the financial </li></ul><ul><li>services sector </li></ul><ul><li>program sponsored by Computacenter and Sun </li></ul><ul><li>Microsystems </li></ul><ul><li>targeting the Financial Sector </li></ul><ul><li>LinkedIn community grew from 700 to 2,300 in first </li></ul><ul><li>6 weeks </li></ul><ul><li>event attended by over 60 key decision makers </li></ul><ul><li>three major business leads delivered on the day of the event </li></ul>
  11. 12. <ul><li>targeting Cx level at existing telecommunications customers across EMEA </li></ul><ul><li>sustained campaign to raise awareness and generate demand </li></ul><ul><li>delivering a 5 part rich media experience for a personal and direct approach </li></ul><ul><li>messaging focused on Oracle offering more than just a database - to position the brand not the product </li></ul><ul><li>significant expansion of the business pipeline </li></ul>DOING MORE
  12. 13. NEW BRAND, NEW DIRECTION <ul><li>development of messaging and suite of tools to articulate the </li></ul><ul><li>proposition to its target audiences </li></ul><ul><li>clearly outlining a new strategic direction - information delivery </li></ul><ul><li>platform – taking the message deeper than just the network reach </li></ul><ul><li>identification of key messages for all divisions for </li></ul><ul><li>consistency across the marketing community </li></ul>
  13. 14. BRINGING TECHNOLOGY TO LIFE <ul><li>campaign for award winning unified communications </li></ul><ul><li>software, HiPath OpenScape. </li></ul><ul><li>focused on identifying and generating qualified leads </li></ul><ul><li>to drive licence sales amongst early adopters </li></ul><ul><li>conception to follow up in 12 weeks </li></ul><ul><li>integrated multimedia campaign – delivered </li></ul><ul><li>on-time and within original budget </li></ul><ul><li>over 157 qualified leads (303%) </li></ul>
  14. 15. EMPOWERING A SOCIAL MEDIA STRATEGY <ul><li>delivering a social media strategy and drive for </li></ul><ul><li>thought leadership in the security space </li></ul><ul><li>developed a simple application for easy management </li></ul><ul><li>enabling the client to change editorial priorities instantly </li></ul><ul><li>home to over 300 bloggers achieving global reach with </li></ul><ul><li>over 740 visits per day and growing </li></ul><ul><li>Operation Aurora cyber threat – 12,640 unique page </li></ul><ul><li>views with a dwell time of 3 mins – turning a negative </li></ul><ul><li>to a positive </li></ul>
  15. 16. GETTING PERSONAL <ul><li>targeting senior decision makers of €1bn+ turnover </li></ul><ul><li>EMEA organisations </li></ul><ul><li>focus for the campaigns is to raise awareness and </li></ul><ul><li>to position them as a voice of authority </li></ul><ul><li>personalised messaging (content, version, by territory) </li></ul><ul><li>to individuals using PURLS targeting different sectors </li></ul><ul><li>content is issue based supported by relevant customer </li></ul><ul><li>case studies, analyst briefings, etc </li></ul><ul><li>to date, campaign has generated over 360 TCS </li></ul><ul><li>approved leads </li></ul>
  16. 17. WHY YOU SHOULD WORK WITH GILROY <ul><li>proven effectiveness </li></ul><ul><ul><ul><li>performance endorsed by clients </li></ul></ul></ul><ul><ul><ul><li>measurement built-in as standard </li></ul></ul></ul><ul><ul><ul><li>high-profile, award-winning agency </li></ul></ul></ul><ul><li>business efficiency </li></ul><ul><ul><ul><li>broad and deep understanding of technology and buyers </li></ul></ul></ul><ul><ul><ul><li>minimise wastage and increase speed-to-market </li></ul></ul></ul><ul><ul><ul><li>ability to add to the brief and therefore its effectiveness </li></ul></ul></ul><ul><li>ease of operation </li></ul><ul><ul><ul><li>proven ability to deliver complex campaigns on-time and within budget </li></ul></ul></ul><ul><ul><ul><li>reduced impact on customer resources </li></ul></ul></ul><ul><ul><ul><li>more time for collaborating and therefore more effective for you </li></ul></ul></ul>
  17. 18. IF YOUR BUSINESS NEEDS SOME THOUGHT, LET US DO THE THINKING . Andy Weeks Business Development Gilroy Corporate Communications andy.weeks@gilroy.co.uk D: +44 (0) 207 193 5412 T: +44 (0) 1256 369 660 Gilroy Corporate Communications Rutherford Road, Basingstoke, Hampshire United Kingdom, RG24 8PD t: 08456 184 184 w: www.gilroy.co.uk twitter:@gilroyHQ

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