1. Sarah A. Rotella
Westwood, CA 90025
301-653-3512
soneill31@gmail.com
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EDUCATION & LICENSING
ABO/ California State Certified Licensed Optician, 2012
Bachelor of Science Psychology, Bachelor of Science Theatre (NSADT accredited), Towson University, 2005
WORK EXPERIENCE
EYE EXAM OF CALIFORNIA
EyeCare Supervisor, 4/2014- Present
*Co-manage with Optometrist on coaching and development of staff to meet and exceed sales goals
*Co-Manage with Optometrist patient care, acquiring new patients, and patient retention
*Assist patients with scheduling appointments, check in/ check out, verify insurance benefits, collect payment
*Co-Manage with Optometrist for RX checks and trial frame RX for patients
*Assist Optometrist with pre-screenings and work up of patients:
Visual Acuities
Non Contact Lens Tonometer
Blood Pressure
OPTOS
Ishihara
Stereo
Visual Fields
Nidek OPD III
Lensometry
*Assist Optometrist with Contact Lens Education and Training (I&R, cleaning, etc.)
*Contact Lens Ordering and Processing (trials and revenue boxes)
*Correspond with contact lens reps for trial lenses, new products, rebates, practice needs (Alcon, Vistakon, Bausch
& Lomb, Cooper, RGP)
*Continuing follow up patient care per Optometrist’s requests
LENSCRAFTERS
Retail Manager 2/2007- 11/2010 (Maryland); 4/2011- 4/2014(California)
*Oversaw all activities of store function when General Manager is not present.
*Managed all retail associates (i.e. schedules and maintain all policy and procedures).
*Reviewed retail employees annually and make recommendations for improved performance.
*Administered disciplinary action when needed.
*Co-managed with Lab Manager quality assurance program for the store (i.e. calculated trends of errors in
prescription translation, measurements, and prescription change orders as well as lab errors).
*Maintained daily, weekly, and monthly sales goals.
*Processed and received inventory.
*Maintained open communication with health care professionals to review and verify prescriptions.

2. *Maintained all customer service satisfaction surveys.
*Managed all insurance claims and processing of insurance reimbursement information.
*Maintained petty cash funds.
*Provided basic accounting practices for daily cash flow including deposits.
*Ordered stock of office/store supplies.
General Manager 11/2010-4/2011 (Maryland)
*Recruited and hired new talent to fill stores open positions.
*Lead store associates to deliver the brand story and customer experience through performance management.
*Established clear team objectives and individual goals.
*Created a positive culture linked to the corporate culture; identifies what motivates each individual and directs
conversations and actions appropriately.
*Forecasted staffing needs accurately based on available information and schedules associates accordingly.
*Ensured all associates are appropriately trained to delight every customer.
*Forecasted sales monthly, weekly, daily for the purpose of forecasting actual dollar cost to the store P&L, and
adhering to HTSG.
*Lead OD business partnerships and co-planning.
*Followed all company policy and procedures to ensure safety and security of the business.
*Analyzed store financial data and developed/implemented action plans to daily deliver results.
*Anticipated challenges, problem solving, and sought the right resources to resolve issues. Reported all appropriate
information to Regional Management.
*Ensured visual displays are in accordance with company provided planograms.
Assistant Retail Manager 5/2005-2/2007 (Maryland)
*Assisted Retail Manager and General Manager with overseeing all activities of store function.
*Maintained employee schedules and maintained all policy and procedures.
*Participated and managed quality assurance program for the store and customers as well as employees.
*Maintained daily and weekly sales goals.
*Assisted with store inventory by processing and receiving inventory.
*Maintained open communication with health care professionals to review and verify prescriptions.
*Assisted Retail Manager with all customer service satisfaction surveys.
*Managed all insurance claims and processing of insurance reimbursement information.
*Maintained petty cash funds, and basic accounting practices for daily cash flow including deposits.
Eyewear Consultant 9/2001-5/2005 (Maryland)
*Greeted and aided customers.
*Helped customers in the process of selecting eyewear and lenses.
*Processed insurance claims for reimbursement and collect payment from customers.
*Handled customer relations and trouble shoot concerns to meet eyewear needs.
*Troubleshot and found solutions to customer’s eyewear difficulties.
*Provided educational support to new and returning customers for optical concerns.
*Maintained eyewear fittings.
*References available upon request