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The Music Biz Marketing Meatloaf
Type of Documentary Fully Narrated - an off screen voiceover, makes sense of the footage, tells the audience the meaning of the images. Mixed - uses a combination of features advancing the argument (the narrator can usually be seen)
Themes Meatloaf Music Performing Shows Money Marketing Advertisement Business Narrative Structure Voice of god: the narrator is never seen – directly addressing the audience
Camera Work Low angle shots looking up at buildings Pan shot of press conferences about his music Slow motion of Meatloaf performing Voxpops – from the concert – street interviews Camera panning – extreme close up of his name Multiple cutaways – camera pans on CD covers Cuts to archive material During interviews, cuts to footage of recording During board meetings, pans around to show the audience everyone whose involved Archive footage – pan of music magazines Cutaways from interviews to images of magazines  Cutaways become chromakey backgrounds Interviews filmed in rule of thirds eyeline
Mise-en-scene Camera/music video set Stage of top of the pops Offices – people around tables, files piled high, CD’s Studios – microphones, recording booths, speakers, recording equipment Backdrops during interviews Chromakey during interviews – Meatloaf’s music videos
Sound Diegetic sound – screaming fans, captive audience, heart beats building up tension Non-diegetic sound – narrator, Meatloafs music in the background during the video shoot Voice of god (male, middle-aged, relevant to the topic of the documentary) Footage of Meatloaf performing Dialogue – music/business jargon
Editing Super imposition – going from interview to shot of magazine Contrasting intercuts  Slow motion of fans reaction to the award winnings Chromakey – video clips of Meatloaf shown behind the interviewee Transitions – interviews appear using a variety of slide transitions
Archive Material Cutaway with a pile of magazines with Meatloaf's face on – zoom in Meatloaf talking to fans going crazy Brit/Grammy awards – including Elton John hosting the awards Press conferences – people around tables – microphones Meatloaf’s concert Footage of the making of his music videos ‘Anything for love’ music video Interview using chromakey Being presented a gold album  Showing CD cover/posters – filming Meatloaf’s name Close-up of newspaper articles Cutaways become chromakey backgrounds Top 40 singles Spinning clock – merchindise Virgin Records in London
Graphics Graphics are clearly spaced out over 2 lines Showing the name of the interviewee and their job title In a clear white font – making it easy to read

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The Music Biz Marketing Meatloaf

  • 1. The Music Biz Marketing Meatloaf
  • 2. Type of Documentary Fully Narrated - an off screen voiceover, makes sense of the footage, tells the audience the meaning of the images. Mixed - uses a combination of features advancing the argument (the narrator can usually be seen)
  • 3. Themes Meatloaf Music Performing Shows Money Marketing Advertisement Business Narrative Structure Voice of god: the narrator is never seen – directly addressing the audience
  • 4. Camera Work Low angle shots looking up at buildings Pan shot of press conferences about his music Slow motion of Meatloaf performing Voxpops – from the concert – street interviews Camera panning – extreme close up of his name Multiple cutaways – camera pans on CD covers Cuts to archive material During interviews, cuts to footage of recording During board meetings, pans around to show the audience everyone whose involved Archive footage – pan of music magazines Cutaways from interviews to images of magazines Cutaways become chromakey backgrounds Interviews filmed in rule of thirds eyeline
  • 5. Mise-en-scene Camera/music video set Stage of top of the pops Offices – people around tables, files piled high, CD’s Studios – microphones, recording booths, speakers, recording equipment Backdrops during interviews Chromakey during interviews – Meatloaf’s music videos
  • 6. Sound Diegetic sound – screaming fans, captive audience, heart beats building up tension Non-diegetic sound – narrator, Meatloafs music in the background during the video shoot Voice of god (male, middle-aged, relevant to the topic of the documentary) Footage of Meatloaf performing Dialogue – music/business jargon
  • 7. Editing Super imposition – going from interview to shot of magazine Contrasting intercuts Slow motion of fans reaction to the award winnings Chromakey – video clips of Meatloaf shown behind the interviewee Transitions – interviews appear using a variety of slide transitions
  • 8. Archive Material Cutaway with a pile of magazines with Meatloaf's face on – zoom in Meatloaf talking to fans going crazy Brit/Grammy awards – including Elton John hosting the awards Press conferences – people around tables – microphones Meatloaf’s concert Footage of the making of his music videos ‘Anything for love’ music video Interview using chromakey Being presented a gold album Showing CD cover/posters – filming Meatloaf’s name Close-up of newspaper articles Cutaways become chromakey backgrounds Top 40 singles Spinning clock – merchindise Virgin Records in London
  • 9. Graphics Graphics are clearly spaced out over 2 lines Showing the name of the interviewee and their job title In a clear white font – making it easy to read