Sara Rafic Aziz is seeking a job that allows her to demonstrate her skills and gain experience in event management. She has over 7 years of experience in event management roles of increasing responsibility in Dubai and Abu Dhabi hotels. Her most recent role is Assistant Director of Lifestyle Events at The Address Dubai Mall Hotel, where she manages events and an events team. She holds a BA in Hospitality and Tourism Management from Université Saint-Joseph in Lebanon.
Jayne Lowndes cv Sales Management update july 2015
Sarah Rafic Aziz - CV
1. Sara Rafic Aziz
sara_aziz_87@hotmail.com
Personal Information:
Place & Date of birth: 29 January
1987
Nationality : Lebanese
Marital Status : Married
Mobile :
00971507819724
Objectives
I am seeking for a job that allows me to demonstrate my skills and gain further
experience in order to improve and grow further.
Education
Université Saint-Joseph/Lebanon (2005-2008)
BA in Hospitality and Tourism Management
Saint Doumith High School/Lebanon (1998-2005)
Baccalaureate in sociology and economy science
French Private School/ Abu Dhabi (1990-1998)
Elementary section
Working Experience:
Assistant Director of Lifestyle Events
The Address Dubai Mall Hotel December 2015 till
date
• Managing the team with the Director of Events and liaising with the sales
team to deliver events as sold
• Ensuring operational efficiency and at all times aiming to exceed client
expectation
• To provide leadership and support necessary to ensure that the Events Team
operates to the highest standards of customer care within the established
quality framework.
• Establishes and maintains strong relationship with clientele. Main segments
handled are Government, exhibitions, outside caterings and Embassies.
• Actively cooperates and liaises with other departments in order to
successfully provide the services to clients.
2. • Creates new sales channels which assist in achieving the department's sales
and revenue targets.
• Prepares reports, correspondence and analysis relative to group activity i.e.,
activity checklist, call reports, forecast evaluations, menu proposals, written
customer correspondence, banquet event orders resume, post event report
and internal memos or communications
• Analyzes customers’ service and product needs and financial issues of in-
house groups; authorizes appropriate resolution of customers’ concerns while
maintaining profitability
• Attend in daily department operations, customer conflict resolution,
interaction with National Sales, generation of corporate and hotel level
reports, business and market plan development and implementation, annual
and monthly forecast and budget, training and development of event
management team
• Participates in development and measurement of personal and team goals
and action plans
• Develop and monitor budgets to ensure revenue and expenses are kept
within established boundaries.
• Review financial information for accuracy and provide month end reports
with commentaries
• Encourages calculated risk-taking to generate incremental revenue and
deliver excellent guest service
• Ensures that regular, ongoing communication is happening in all areas of
event operations.
• Researches and analyzes new products, pricing and services of competition.
• Works with direct reports to review scheduled events and troubleshoot
potential challenges/conflicts.
• Develops an event management strategy that is aligned with the company’s
business strategy and leads its execution.
• Coordinate the sales efforts between sales department and C&E to ensure
proper utilization of function space to yield maximum revenues.
• Provide input on the marketing plan and budget.
• Assist in developing and executing projects for assigned market areas to
increase catering activity, volume, profit.
• Review all team banquet events orders and daily and weekly banquet sheets
to ensure the accuracy in content as well as spelling.
• Perform other related duties and special projects as assigned by the Director
of Lifestyle Events Development or Group Director of Lifestyle Events.
Cluster Groups, Conference and Events Consultant Pre-Opening
Hilton Garden Inn Dubai Al Muraqabat and Al Mina October 2015 till
November 2015
• Review all departmental standard related to groups conference and events
• Train groups and events executives on their daily tasks
• Implement the dedicated offer, contract and letters templates
• Liaise with different department on the role of the groups and events
executives
• Save all related standard operating procedures in respective files
• Implement regional revenue management groups and events tracking sheet
and train team on it
3. • Implement regional revenue management groups and events pricing
calendar sheet and train team on it
• Train team on groups and events evaluation and quoting process
• Implement Mystery Shopper (BDRC) checklist and train team on the process
• Train team on enquiry handling process from the offering stage to the
execution stage
Cluster Groups, Conference and Events Manager (Head of Department)
Hilton Dubai Jumeirah Resort, The Walk and Hilton Dubai Creek October 2012 till
August 2015
• Managing 3 properties of 900 bedrooms, 10 meeting rooms, weddings,
outside caterings, beach parties up to 2000 people.
• Managing the team and liaising with the sales team to deliver events as sold
• Ensuring operational efficiency and at all times aiming to exceed client
expectation
• To provide leadership and support necessary to ensure that the Events Team
operates to the highest standards of customer care within the established
quality framework.
• Establishes and maintains strong relationship with clientele.
• Actively cooperates and liaises with other departments in order to
successfully provide the services to clients.
• Creates new sales channels which assist in achieving the department's sales
and revenue targets.
• Prepares reports, correspondence and analysis relative to group activity i.e.,
activity checklist, call reports, forecast evaluations, menu proposals, written
customer correspondence, banquet event orders resume, post event report
and internal memos or communications
• Analyzes customers’ service and product needs and financial issues of in-
house groups; authorizes appropriate resolution of customers’ concerns while
maintaining profitability
• Attend in daily department operations, customer conflict resolution,
interaction with National Sales, generation of corporate and hotel level
reports, business and market plan development and implementation, annual
and monthly forecast and budget, training and development of event
management team
• Participates in development and measurement of personal and team goals
and action plans
• Develop and monitor budgets to ensure revenue and expenses are kept
within established boundaries.
• Review financial information for accuracy and provide month end reports
with commentaries
• Encourages calculated risk-taking to generate incremental revenue and
deliver excellent guest service
• Ensures that regular, ongoing communication is happening in all areas of
event operations.
• Researches and analyzes new products, pricing and services of competition.
4. • Works with direct reports to review scheduled events and troubleshoot
potential challenges/conflicts.
• Develops an event management strategy that is aligned with the company’s
business strategy and leads its execution.
• Coordinate the sales efforts between sales department and C&E to ensure
proper utilisation of function space to yield maximum revenues.
• Provide input on the marketing plan and budget.
• Assist in developing and executing projects for assigned market areas to
increase catering activity, volume, profit.
• Provide performance appraisals and feedback as per company procedures.
• Provide counselling coaching and discipline to team if needed.
• Review all team banquet events orders and daily and weekly banquet sheets
to ensure the accuracy in content as well as spelling.
• Perform other related duties and special projects as assigned by the Director
of Business Development or General Manager.
Conference and Events Sales Manager
Hilton Abu Dhabi April 2011 till September 2012
(Acting as Assistant Director as of June 2011 and Acting as Director as of May 2012)
• Managing staff and liaising with the sales team to deliver events as sold
• Ensuring operational efficiency and at all times aiming to exceed client
expectation
• To provide leadership and support necessary to ensure that the Events Team
operates to the highest standards of customer care within the established
quality framework.
• Establishes and maintains strong relationship with clientele.
• Organizing royal palace caterings and weddings.
• Manages some government entities events.
• Manages private and corporate event from inquiries to booking and follows
through to execution.
• Matches the available banquet facilities with the client's need, provides
advice menu selection, set-up and other aspects related to creating the
event.
• Prepares and negotiates contracts, with new and existing clients, and follows
through with the Finance Department any client-related financial issues.
• Actively cooperates and liaises with other departments in order to successfully
provide the services to clients.
• Creates new sales channels which assist in achieving the department's sales
and revenue targets.
• Prepares reports, correspondence and analysis relative to group activity i.e.,
activity checklist, call reports, forecast evaluations, menu proposals, written
customer correspondence, banquet event orders resume, post event report
and internal memos or communications
• Analyzes customers’ service and product needs and financial issues of in-
house groups; authorizes appropriate resolution of customers’ concerns while
maintaining profitability
• Supports Director of Conference and Events in daily department operations,
customer conflict resolution, interaction with National Sales, generation of
5. corporate and hotel level reports, business and market plan development
and implementation, annual and monthly forecast and budget, training and
development of event management team
• Participates in internal and external meetings as determined by the Director
of Conference and Events i.e., forecast, menu review, department, citywide
pre-cons, operational department pre shifts etc.
• Participates in internal and external training and industry events; i.e., Customer
Focused Events, Front Line Leadership, CPR, ACOM Institute etc.
• Participates in development and measurement of personal and team goals
and action plans
• Events organized: Handball league 2010, GCC 2010, The First Prostate
Conference October 2012, SSAT February 2012
Conference and Events Sales Executive
Hilton Abu Dhabi March 2010 till April 2011
• Establishes and maintains strong relationship with clientele.
• Organizing royal palace caterings and weddings.
• Manages some government entities events.
• Manages private and corporate event from inquiries to booking and follows
through to execution.
• Matches the available banquet facilities with the client's need, provides
advice menu selection, set-up and other aspects related to creating the
event.
• Prepares and negotiates contracts, with new and existing clients, and follows
through with the Finance Department any client-related financial issues.
• Actively cooperates and liaises with other departments in order to successfully
provide the services to clients.
• Creates new sales channels which assist in achieving the department's sales
and revenue targets.
• Events organized: Handball league 2010, GCC 2010.
Assistant Banquet Manager
ADNEC- ADNH Compass- Abu Dhabi November 2008 till March 2010
• Analyze banquet event orders
• Communicate clearly with the staff and related departments
• Communicate with the customers
• Ensure that all room set ups, equipment, supplies, meet the guest requests
• Handle catering orders for exhibitors stands during exhibitions
• Spot check conference rooms set up & food
• Ensure that guests are satisfied with their orders
• Ability to handle complains
• Prepare catering proposals for organizers during the exhibitions with
accordance with my manager
• Handle clients accounts starting from orders till the billing requests and
invoicing
• Assist in supervising catering areas and staff
• Assist in supervising local weddings catering and staff
• Assist and Plan outside catering events
6. • In the absence of the Manager: direct, control, and organize staffs and
maintain good service
• Events organized: ADIPEC 08,Motor Show 08, WFES 09,Environment 09, IDEX 09,
Yacht Show 09, Cityscape 09, GasTech 09, Formula 1 Riders Catering 2009.
Part Time Hostessing and coordination agent
Signée Agency- Beirut Spring- Summer 2008
• Host guests in events
• Coordinate wedding and assist the wedding planner
• Promote items in Galleries
First Aid agent
Mont La Salle High School- Beirut July 2005- September 2005
• Check first aid kits
• Be ready for any emergency cases
Head Life Guard
Putt Putt Splash Mountains Resort-Beirut May 2004-September 2004
• Prepare life guards schedules
• Assign staff rotations
• Always ready for any emergency accidents
• Check first aid kits
• Fill in accident reports
• Train the life guards the basic first aid techniques
Certifications & Trainings:
• Customer Focused Selling course June 2010
• Leadership Training October 2010
• Delphi Course August 2011
• Train the Trainer February 2012
• Task Force has been done to Hilton Sharjah (part of a rebranding) to help the
team set the standards for the Conference & events team
Training Experience:
Bar Tender trainee
L’Atelier Restaurant Beirut 20th
May 2008 – 26th Jun
2008
• Getting familiar with the following:
The kinds of alcohol
The Bar menu
The bar set up
The pouring techniques
With the recipes of some cocktails
The coffee machines
• Making orders
7. • Checking the store items to make sure that everything is available
• Check the temperatures of the fridges
• Keep fridges always full and clean
Floor manager trainee
L’Atelier Restaurant Beirut 18th
April 2008 – 28th
Jun 2008
• Train the new students and assign their tasks
• Open a new working day sheet on the program
• Deliver the cash out of the previous working day to the finance department
every morning
• Check the dinning room set up in the beginning of the shift and at the end of
the shift
• Make sure that all items on menu are available if not inform the waiters
• Do the cash out after every shift
• Host guests and answer handle reservations
• Be responsible of the opening and closing of the restaurant
• Brief the waiters after each shift
• Assist the manager in the office
• Organize in coordination with the manager catering requests
HR trainee
Holiday Inn Dunes Intercontinental Beirut 10th
Feb 2008 – 12th
April 2008
• Getting familiar with the SOPs
• Learning the standards of the Hotel
• Getting familiar with the payroll system
• Getting familiar with the employees insurances and vacations
• Updating training manuals
• Updating training sheets
• Follow up with the head trainers in each department
• Follow up with FLS inspections
• Organize meetings and prepare trainings
• Improvise in order to motivate the staff
• Organize meetings and schedules for interviews
• Update training boards and prepare monthly newsletters
Front Office and Reservations trainee
Le Meridien Commodore Beirut 15th Jul 2007 – 30 Aug 2007
Getting familiar with the following:
• The operator agent tasks
• The Business Centre agent tasks
• The receptionist task
• The shift leader tasks
• The office coordination and Front office manager tasks
• The reservations agent tasks
• The reservations manager tasks
Housekeeping trainee
8. Le Meridien Commodore Beirut 28th
April 2007 – 12 Jun 2007
Getting familiar with the following:
• The laundry attendant tasks
• The laundry supervisor tasks
• The room attendant tasks
• The public area attendant tasks
• The housekeeping supervisor tasks
• The public area supervisor tasks
• The office coordinator and the housekeeping manager tasks
Trainee in the kitchen department
L’Atelier Restaurant Beirut 2nd
Feb 2007 – 20th
April 2007
• Satellite Kitchen:
Prepare the mise en place of the day
Make sure that the working tables are clean and sanitized
Prepare guest orders in coordination with the chef
Clean after finishing the service
Order the missing items from the central kitchen
Check perished items
Check the temperature of the fridges
• Central Kitchen:
Prepare and send the ordered items to the satellite kitchen
Make sure that all surfaces are clean
Check the temperature of the friges
Follow FIFO method
Prepare the missing items for extra storage
Take care of all the items that has to be pre-prepared before sending
it to the satellite kitchen
Receive items from suppliers
Clean all sanitize all surfaces when the shift is over
Waitress trainee
L’Atelier Restaurant Beirut 30 Oct 2006 – 02 Dec 2006
• Prepare the dinning room tables set up
• Make sure that the dinning room is clean
• Welcome the guests
• Follow up on the tables within the assigned section
• Take orders
• Follow up with the kitchen
• Polish the cutleries and the chinaware after finishing the service
Trainee in the food production department
Metropolitan Palace Hotel- Beirut 3rd
July 2006 –12th
July 2006
• Prepare the mise en place of the day
• Make sure that the working tables are always clean and sanitized
9. • Make a list of the missing items and provide the needed items
• Prepare the guests orders in coordination with the chef
•
Skills
• Language:
Arabic spoken and written
French spoken and written
English Spoken and written
Some spoken and written Spanish (level 1)
• Computer: Microsoft Word, Microsoft Power point, Microsoft Access, Microsoft
Excel, Windows movie maker, Adobe Photoshop, Internet, Fidelio, Squirrel,
Delphi , OnQ Property Management System
• Translation : From French to English and vice versa
• First Aid tips: (3 years First Aider Volunteer in Beit Merry Sector Beirut- Lebanon)
- Assisted to different life saving techniques and training for 6 month as a
beginner
- Got promoted to a higher level where responsibilities were taken
- Was a member in different committees such as recruitment, finance,
blood, archive…in order to ensure and look after the centre smooth
operation
- Got promoted to a shift leader with new beginners.
- Had to ensure that the training courses & maneuvers are conducted by
my team members
- Ensure that emergency teams are divided accordingly
- Ensure that blood requested are all covered
- Ensure that all emergencies are covered
- Divide the tasks among all team members during duty
- Assist and plan maneuvers for the beginners in order to train them
- Ensure that the ambulance are all checked and all equipment are
enough