Online branding for esuccess

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Different types of media for communicating with customers online for achieving online success

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Online branding for esuccess

  1. 1. Online branding for eSuccess<br />Done by<br />m.Santoshanand<br />Ii MBA, DMS- PU<br />
  2. 2. INTRODUCTION<br />Your Brand is your identity on web and the differentiation from your competitors.<br />Online branding decides the perception of target audience<br />
  3. 3. Medium to Communicate Right Message<br />Ecommerce Storefront<br />Domain Name<br />Logo<br />Consistency<br />Appeal to the target Market<br />Innovation<br />
  4. 4. Ecommerce Storefront<br />Build unique shopping experience<br />Have unique and innovative website template<br />Must have self explanatory images <br />
  5. 5. Domain Name<br />Name of the Ecommerce store<br />Used for effective online strategy<br />Must have a unique name, easy to remember<br />Add words highlighting the type of products sold to be able to googled. <br />
  6. 6. Logo<br />An Appealing logo creates lasting impression in minds of logo<br />Meaningful logo always helps in online branding<br />Logos have created successful online businesses<br />Logos must be supported with page / brand specific images<br />Display logos at all prominent pages of the website<br />
  7. 7. Consistency<br />Target the visitor through multiple online channels<br />Be consistent in terms of your approach, message and treatment to the viewer<br />
  8. 8. Appeal to Target Market<br />Focus on a section of a large customer segment<br />Communicate your message clearly and precisely<br />Make them realize the benefit of visiting your store<br />
  9. 9. Be Innovative<br />Understand the likes and dislikes of target audience<br />Keep a close eye on your visitors and track their movement. <br />

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