With so many options for listing your business online, and with different people managing different aspects of your marketing, branding and brand compliance can become a real problem online. Let Qebot walk you through some tips, and show you how to not only build your brand through numerous channels, but also ensure consistency and compliance online. http://www.qebot.com

1. Branding and Brand Consistency
Presented by Qebot
mawhite@qebot.com www.qebot.com

2. WEBINAR SCHEDULE 2
Over the next 3 weeks we will cover the following topics:
TODAY: Branding and Brand Consistency
NOVEMBER 5th: Social for the Local Business Community
mawhite@qebot.com www.qebot.com

3. AGENDA 3
1 BRAND AND CONSISTENCY
2 MARKETING YOUR BRAND
3 BRAND CONSISTENCY
4 LOCAL BRAND STRATEGY
5 CORPORATE BRANDING
mawhite@qebot.com www.qebot.com

4. 4
WHAT IS YOUR
COMPANY BRAND
mawhite@qebot.com www.qebot.com

5. What Does Your Company’s Brand and Brand 5
Consistency Mean?
Brand
•Associate you with your product/service
•Your quality
•Your customer engagement
•Your public appearance
Brand Consistency
•Is your information correct across the web?
•Is everyone using your messaging the same?
•Are your visuals all the same?
•What is the common view of your business?
mawhite@qebot.com www.qebot.com

6. 6
ONLINE MARKETING
FOR YOUR BRAND
mawhite@qebot.com www.qebot.com

7. Online Marketing for your Brand 7
What channels are there to help me brand?
1. Brand Advertising- Display ads across the web
2. Performance Ads and SEO- Search Optimization
3. Directory Listings- Yelp, YP, Citysearch and many,
many more
4. Social Media- Facebook, Twitter, LinkedIn et al.
5. Public Relations- News & Media Coverage
mawhite@qebot.com www.qebot.com

8. 8
IMPORTANCE OF
BRAND CONSISTENCY
mawhite@qebot.com www.qebot.com

9. Why Brand Consistency is SO Important 9
Online is the first look into most local businesses- This is the first
place people build their mindset about your brand
How To Create Brand Consistency
• Directory Listings- Make sure every listing has the same info
• Reviews & Ratings- Get a consistent positive view across the web of
your business through reviews from happy customers
• Social Media- Ensure all info and messaging is correct, and be active
Ensure these are the same: Phone, email, address, website, logo,
messaging, calls to action, offers & specials, and competitive
advantage
mawhite@qebot.com www.qebot.com

10. 10
LOCAL BRAND
STRATEGY
mawhite@qebot.com www.qebot.com

11. Developing Your Local Branding Strategy 11
Some Keys to Driving Your Own Local Business Branding
1. Claim and build out all directories, maps and business portals
2. Ensure your website information is fully consistent with
everything else on the web- Contact info, messaging, visual
3. Get busy driving reviews from happy customers
4. Build out Social Media channels, and stay active!
5. Do great things in your community, for charity, etc. These are
great ways to garner positive and memorable press
mawhite@qebot.com www.qebot.com

12. 12
LOCAL BRANDING AND
THE CORPORATE
EFFECT
mawhite@qebot.com www.qebot.com

13. How Local Branding Drives Corporate Branding 13
Why is local so important for large multi-location’s
Basically, if you are a franchise, or multi-location- you are local.
Some Thoughts:
•Local search is more abundant than national search- Have your
brand at the top of local search
•Build micro-sites for locations and create huge interlinking to
your corporate site!
•Ability to crowd source content from your locations
•More reviews and ratings for your business as a whole
•Create brand consistency and uniformity
mawhite@qebot.com www.qebot.com

14. WHO IS QEBOT? 14
Who is Qebot, and how do they know about all of this??
As a technology company, first and foremost, we use technological
advances unlike anyone else to drive more leads
at reduced cost with less management!
•High quality, localized and SEO driven websites and microsites. FOR FREE!
•Most effective citation and reputation management tool on the market.
•Outstanding SEO platform with truly proven results
•Advertising management over different channels, including Google, Bing,
Mobile, Facebook, Twitter and Yelp.
•Brand management systems in place for franchises and multi-location
businesses.
Driving more leads with less management and lower costs. Qebot.
mawhite@qebot.com www.qebot.com

15. QUESTIONS AND ANSWERS 15
Q&A
Interested in learning more about the Qebot platform and how we’re helping
local businesses, multi-location businesses and franchises be more productive
with their marketing?
EMAIL: success@qebot.com
PHONE: 805-286-8535
http://www.qebot.com
mawhite@qebot.com www.qebot.com