HOW TO MAKE YOUR BRAND STORY STAND OUT
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The document discusses brand storytelling and why it is important for a brand. It defines brand storytelling as the sum of all visual, written, and emotional elements that bring a brand to life and communicate what the brand stands for and who it aims to help. Effective brand storytelling can create connections with customers, build brand equity, help companies stand out, and foster authentic relationships with customers at each stage of their journey. Telling the brand story through various forms of content can raise a startup's visibility and market value and help secure funding faster. The document provides tips on crafting and sharing a brand story through different types of valuable content.
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HOW TO MAKE YOUR BRAND STORY STAND OUT
- 4. What Brand Storytelling Is • the sum of all moving parts - visual, written and emotional - associated with your brand or company. • the colors, language, tone, design, and values that bring your brand to life. • Your brand story communicates what it is you stand for, and what you want to sell, to the people who care the most: your ideal target market, and why you want to help them Source: https://www.brandpsychestrategies.com/blog/brand-storytelling
- 5. Why Your Brand Needs A Story • create a connection between what you are selling and your customer’s emotional core • build brand equity (added value to your brand) • help you stand out in an overcrowded market or industry • help you make an authentic, genuine connection at every stage of buyer’s journey (Awareness, Consideration, Decision) • communicate your company’s values, vision, and mission • create empathy • raise the market value of your start-up, app or venture • secure startup funding faster Source : https://www.brandpsychestrategies.com/blog/brand-storytelling
- 9. • Give your audience truly valuable content that demonstrates that your brand is a useful resource or helpful. Show your empathy. Source: https://pro.regiondo.com/branding-through-storytelling/
- 10. • The most important goal is to communicate your brand story as efficiently and effectively as possible, Therefore, choosing the right format is vital.
- 11. • Make sure you are speaking to your audience in the way that can be heard above bullet points or slide decks.
- 12. • Your brand should have a formal style guide whether it’s a brand video, infographic, or interactive, a consistent, on-brand visual language creates a cohesive experience.
- 13. • Help to elevate your visibility through publishing partnerships, syndication, or cobranded work. The larger the reach, the more people will hear your brand story.
- 15. Putting it into practice, brainstorm what your company stands for and craft a short story sharing with your customers why what you sell matters. Source: https://www.brandpsychestrategies.com/blog/brand-storytelling
- 16. How do you tell your brand stories at every stage of the buyer’s journey? In what way are you, as a person, connected to your products or services? What’s your personal story and how does it add value to your products? https://www.columnfivemedia.com/make-great-content- buyers-journey
Editor's Notes
- create a connection between what you are selling and your customer’s emotional core build brand equity help you standout in an overcrowded market or industry communicate your company’s values and mission in a way that can be heard above bullet points and slide decks create empathy raise the market value of your start-up, app or venture secure startup funding faster
- The Toms Story, founder Blake Mycoskie “witnessed the hardships faced by children growing up without shoes”. One for One. GoPro site, he writes, “GoPro helps people capture and share their lives’ most meaningful experiences with others – to celebrate them together. Nike This is an example of using brand storytelling to connect with the audience, inviting them to become a part of a collective movement by wearing Nike products, or at the very least, engaging on social media, such as sharing one of the brand’s always inspiring videos. The very first commercial in which "Just Do It" was used.The phrase, first used in a Nike advert in 1988, was pitched to the firm by advertising executive Dan Wieden, who admitted that it was borrowed from something a Utah murderer uttered as he faced a firing squad.When 80-year-old Walt Stack jogged across the Golden Gate Bridge in Nike's first "Just do it" spot, chatting about his daily 17-mile run and joking that he kept his teeth from chattering in winter by leaving them in his locker, we lived in a more homogenous media world. At the time it seemed complex and cluttered, with some cable systems sporting 100 or more channels, and the recently launched Fox network broadening the broadcast funnel by 25 percent. Airbnb says it is a trusted community marketplace for consumers to list, discover, and book unique accommodations for unique travel experiences. Welcome home. Burt’s Bees It started with a truck, a dog, and an old farmer's almanac. Faster than you could say "beeswax," Burt's Bees sprouted—flourished—into a household name synonymous with natural, responsible personal care. How do you capture that story in less than two minutes? As with everything else, we found a way. Dove “Real Beauty” campaign, LEGO: There is a “builder” within each one of us if we only believe We’re only as limited as our imagination allows us to be You’re never too old to create magic
- Aired only once on January 22, 1984, Apple and Steve Jobs introduced the Macintosh computer to a global audience for the Super Bowl in what is considered one of the most famous television commercials in history. <iframe width="640" height="360" src="https://www.youtube.com/embed/2zfqw8nhUwA" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>
- Need to know who is your target audience, figure out what exactly your customers are When you figure this out, you can define your brand’s story to fit their expectations. Create customer personas to find out what they need and focus on helping them solve a problem, do something better, or enhance their life in some way Circumstance: when, where and why the story is taking place Curiosity: keeping them interested Character: Give your audience a character that they can fall in love with, relate to, or aspire to be, exp. Hero story Conflict: many people try to avoid, but without it you wouldn’t have a story to tell in the first place. Identify the conflicts your audience is facing, and that is where they will find the solution (your services). Conflict also describes the obstacles that your audience encounters, you, business owner decided to figure out how to defeat a problem.