Selling cross-border does not have to be painful or break the bank. We will walk you through the gradual steps you can take to “globalize” your website.

1. Getting to Global
Optimizing for Cross-Border
The Basics

2. Optimizing for Cross-
border sales
Walkthrough
There are simple, incremental
ways you can make their site
an effective cross-border
sales tool.
Selling cross-border does not have to be painful or break the bank.
We will walk you through the gradual steps you can take to
“globalize” your website.

3. Know Your International Visitors
Optimizing for Cross-border
What (or where) should you optimize for?
Know your global audience
Use Google Analytics’ Geo report to find out where your
visitors are coming from. You might discover you already have global
visitors interested in your products!

4. Localize your Website
Optimizing for Cross-border
Localizing content for increased conversions
Up to 75% of shoppers won’t
consider buying from a site that
isn’t in their language.
Don’t panic! As you will also learn in your report, you
might not have to localize everything.
Speak the right language
One key success factor in cross-border eCommerce is to localize their
site. Localizing means more than just translation, as you will
learn in your report.

5. Localize your Website
Optimizing for Cross-border
Translating your content can be incremental
Welcome your audience in their language
Use pop-up solutions like Just Uno to create “welcome mats” in multiple languages. Say
hello the right way and reassure your visitors by covering common shipping, payment,
and return questions.
Free (or cheap) solutions out there
Plugins like WPML (WordPress) and Languify (Shopify) can help your clients
translate their sites.
Do NOT auto-translate
Although Google Translate is a useful tool, do not use it to translate a website.
The first thing that gets lost in translation? Conversions.

6. Deliver a Great Cross-border Experience
Optimizing for Cross-border
Focus on clarity and customer support
Have clear shipping and return policies
International shoppers will want to know how much and how fast delivery
will be and how easy (or not!) it will be to return the product if they are not
satisfied. Make this info front and center.
Plan to offer solid service wherever you ship to
Start with the assumption that every single one of your international customer will call, chat,
or email you and plan from there.

7. Use Currency to Your Advantage
Optimizing for Cross-border
Technology Comes to the Rescue
Display prices in the local currency
Use a multi-currency plugin like Zonos Hello or Bold to dynamically display prices
in your visitor’s currency.
Use the rounding option!
Remember to use the rounding option! You’re more likely to sell an item at €5
than €4.76.

8. Handle Duties & Taxes
Optimizing for Cross-border
The #1 source of bad surprises with eCommerce
Calculate and Capture
Nothing worse than having to pay duties at delivery. To avoid this nasty
surprise, invest in international checkout solutions that calculate and
capture duties and sales taxes at payment.
Communicate, calculate, and capture duties and VAT
for all the countries you ship to.
Automate tax calculation, compliance, and reporting.