In order to maximize the success of your online store, you must identify the right target audience! In this slide share, you will find exactly how to effectively determine and target the audience for your ecommerce website. Some secret tips also included! ;)

1. 6 Ways To Determine
Target Audience For
Your Ecommerce Store

2. Quick Stat
In 2016, the Ecommerce industry crossed
$22 trillion mark, jumping 6% on the results
of prior year.

3. Importance of Target Audience
Defining target audience for
an ecommerce store can assist in
business strategies.
It fine tunes your marketing efforts
that were previously being utilized
to reach a bigger, but less
interested audience.

4. Now ask yourself,
Do you know your target audience?

5. If you want to succeed in the development of your
business, you will have to define your ideal customers
with as much detail as possible.
And for that, you should follow our six ways to target
your audience more effectively.

6. Know Your Audience
Merchants don’t interact with
customers as they would at a
physical shop.
You Should know:
what, how and when your
potential customer wants your
product.

7. Picture Your Potential Customer
You should make an individual profile for
every user that visits your online store.
You can selectively target a group of
similar customer profiles.
After identifying who you have to focus
on, your marketing decisions will become
much easier.

8. Customer Segmentation
Make use of demographical information, such as name,
address, user behavior etc.
Categorize your target audience!

9. Data generated from this can be graphically displayed to
see where your ecommerce business stands and which
segment can be improved.
Surveys and Customer Feedback

10. Do you know?
By having regular communication with
customers, you can also ask them to write
reviews of your product or service on
public rating forums.

11. Know Your Promoters
Customers who are your promoters are basically
advocates of your business that help popularize your
brand via word of mouth.

12. You can leverage your most satisfied chunk of
user base and educate it to build a strong referral
base. Some incentives for them along the way
should get them going!

13. Stalk Your Competitors
You need to be aware of products
and services being used by your
competitors.
Keeping track of your competitors’
audience is an efficient way of
knowing what market should you be
catering to and how.

14. Re-evaluate Your Marketing Efforts
Would your target market really benefit from your products and would
your potential customers truly appreciate your existence in the market?
What drives the decision-making wheel among your potential customers
and how often can they can afford to be in business with you?

15. Thank You!
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