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HOW TO BUILD A
TRUSTWORTHY
ECOMMERCE WEBSITE

2. The design of e-commerce websites incorporates the
art of persuasion by applying different persuasive
techniques in the design to increase consumer’s
motivation, trust, and experience, in addition to
changing consumer’s attitudes and supporting a
purchase decision. A good website should leave the
user with a positive impression of the organization.
E-commerce Websites

3. A trustworthy website must provide contact information for
customers not only to address their possible queries but also to
communicate trust that a genuine business exists. Up-to-date
and useful information on the site is one of the most basic tests
of a website. A website that contains out-dated information and
little information of value to potential customers is likely to lead
customers to a competitor with better information. In other
words, sites engage visitors because they offer up-to-date and
valuable information to their customers.

4. Social Influence
THE DESIGN OF E-COMMERCE WEBSITES
SHOULD INCORPORATE A RANGE OF
SOCIAL INFLUENCE TO MOTIVATE AND
PERSUADE USERS TO PURCHASE ONLINE
BY OFFERING THEM ALTERNATIVES
SIMILAR TO THOSE ‘SOCIAL
INTERACTIONS’ AVAILABLE WHEN THEY
SHOP IN A PHYSICAL STORE. AN E-
COMMERCE WEBSITE SHOULD BE
INTERACTIVE AND PROVIDE CONSUMERS
WITH APPROPRIATE FEEDBACK TO
MAINTAIN THEM TO PERFORM THE
BEHAVIOR OF ONLINE BUYING. PUBLIC
PRODUCT RATINGS AND REVIEWS ALLOW
YOUR CUSTOMER TO INTERACT WITH
OTHERS WHO HAVE BOUGHT A PRODUCT
THEY ARE INTERESTED IN.

5. The inclusion of key differentiators, culture,
and values in an e-commerce site design
can help enhance the overall customer
experience and make the site unique.
Visual uniqueness can help the company
gain a competitive advantage and increase
customer trust.
KEY DIFFERENTIATORS

6. Visual Elements
To strengthen the credibility of e-commerce websites, the different
visual elements should be used in a way that makes it easier for
consumers to reach their goals. When using typography, the text
must complement the other elements. The typography should also
be readable and consistent. This can be reached by using
contrasting colors, consistent text sizing, and hierarchy between
titles and body text as well as proper text-alignment.

7. Finally, images should be able to attract
consumers. This is achieved by using high
quality and professionally taken that target the
right audience. Images should also be large so
consumers can easily get an accurate preview
of the products they are interested in.

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