Inbound Marketing

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What is Inbound Marketing? Find out how Inbound Marketing differs from Outbound Marketing or Traditional Marketing in today's "connected" world.

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Inbound Marketing

  1. 1. INBOUND MARKETING<br />HOW IS IT DIFFERENT THAN TRADITIONAL MARKETING?<br />
  2. 2. Traditional Marketing<br />
  3. 3. Traditional Marketing is….<br />Mailouts<br />Magazine/Newspaper Ads<br />Billboards<br />Telemarketing<br />… unfocused and hoping your target market will find you<br />
  4. 4. Outbound Marketing is Less Effective<br />
  5. 5. Inbound Marketing<br />
  6. 6. Inbound Marketing is…<br />Internet Marketing (your website)<br />Social Media Marketing<br />Blog Marketing<br />Video Marketing<br />Mobile Marketing<br />Article Marketing<br />Newsletters<br />Link Building<br />List Building<br />….. Your ideal customers already know who you are and come to you<br />
  7. 7. Inbound Marketing is More Effective<br />
  8. 8. Inbound Marketing vs Outbound Marketing Methods <br />
  9. 9. How does it work?<br />Share information (articles, blogs) on many sites with links back to your website<br />Engage your audience<br />Have a “call to action” on your site and build your list<br />
  10. 10. …and<br />Have a Unique Selling Proposition clearly on your site<br />Form meaningful connections (similar to local networking) in Social Media sites<br />Optimize your site with keywords/phrases so your customers can find you through Search Engines<br />
  11. 11. Traditional Marketngversus Inbound Marketing<br />Traditional Marketing can net you approx. a 5% Return on Investment<br />Inbound Marketing can net you approx. a 25% Return on Investment<br />
  12. 12. Inbound Marketing<br />
  13. 13. The Website Marketing Funnel<br />
  14. 14. How important is yourReturn on Investment ?<br />
  15. 15. The shift from Traditional Outbound Marketing to Inbound Marketing <br />for business is obvious!<br />
  16. 16. Inbound Marketing<br />

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