BNI Presentation<br />Welcome…<br />Ann Goodwin FCIM, Dip M Chartered Marketer<br />Managing Director<br />Win Marketing (...
who<br />what<br />why<br />where<br />when<br />how<br />?<br />
Web Marketing Strategy<br />Getting you noticed online<br />Develop your digital strategy<br /> Confirm your objectives <b...
Web Marketing Strategy<br />Identify target audience<br />Who are they?<br />Human beings<br />Don’t forget customers and ...
<ul><li>What key words/phrases will prospects search for?
Where will the search take them?</li></li></ul><li>Web Marketing Strategy<br />Develop the structure<br />The more key wor...
Web Marketing Strategy<br />Develop the content<br />Write content abut the reader – “you” not “we”<br />Traditional skill...
Notice the word Marketing<br />
Develop the design<br />Web Marketing Strategy<br />
Develop your site<br />Web Marketing Strategy<br />HTML<br />Content managed systems<br /><ul><li>Easy to use - add conten...
Use leading, award winning software
Joomla, MODx, Wordpress
Trusted, reliable and widely used
Custom designs and templates
SEO driven</li></ul>E – commerce sites<br />Ensure code is developed for search engines <br />Test and check<br />
Easily Manageable content – Joomla/Modx<br />
Web Marketing Strategy<br />Upload onto server<br />Basic hosting packages<br />Bespoke hosting solutions<br />Secure, pri...
Web site goes live<br />Web Marketing Strategy<br />Is that it?<br />
Analyse website<br />Web Marketing Strategy<br />IMAGE GOOGLE ANALYTICS<br />
Web Marketing Strategy<br />Dynamic process<br />To constantly improve<br />Analyse key words, Improve content<br />Add pa...
Win Marketing designs<br />
Web Marketing Strategy<br />Social media strategy<br />Develop a social media strategy to get you noticed online<br />Regi...
who<br />what<br />why<br />where<br />when<br />how<br />Let Win Marketing help . . .<br />30 years experience<br />First...
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Web Marketing's approach for Win Marketing

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Win Marketing's Web Marketing strategy

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  • By asking the right questions we gain an understanding of your business, the market place and your customers
  • What key words/phrases they would search for?How would a person want to navigate the site From the searched word?From the home page?What would the expect to see?
  • Market researchMarketing planningGraphic Design &amp; brandingSocial media &amp; digital marketingWeb design and developmentInternal communicationsPublic RelationsTraining
  • Web sites web developersDevelop customer, market and SEO driven sites
  • Web sites web developersDevelop customer, market and SEO driven sites
  • Web Marketing's approach for Win Marketing

    1. 1. BNI Presentation<br />Welcome…<br />Ann Goodwin FCIM, Dip M Chartered Marketer<br />Managing Director<br />Win Marketing (UK) Ltd<br />
    2. 2. who<br />what<br />why<br />where<br />when<br />how<br />?<br />
    3. 3. Web Marketing Strategy<br />Getting you noticed online<br />Develop your digital strategy<br /> Confirm your objectives <br /> Implement your plan<br />
    4. 4. Web Marketing Strategy<br />Identify target audience<br />Who are they?<br />Human beings<br />Don’t forget customers and prospects!<br />Spiders, robots, search engines<br />What are they looking for?<br />
    5. 5. <ul><li>What key words/phrases will prospects search for?
    6. 6. Where will the search take them?</li></li></ul><li>Web Marketing Strategy<br />Develop the structure<br />The more key words the more pages<br />Develop key words<br />“Plumbing”<br />“Where can I find a plumber in Syston?”<br />Clear navigation<br />3 click rule<br />What links required around site?<br />What call to action?<br />
    7. 7.
    8. 8. Web Marketing Strategy<br />Develop the content<br />Write content abut the reader – “you” not “we”<br />Traditional skills<br />Messages, tone, level of language<br />Identify the page title, description and key words<br />Content is king<br />The more key words the more pages required<br />200 words per page<br />500 words on home page<br />2-10% key word density<br />
    9. 9. Notice the word Marketing<br />
    10. 10. Develop the design<br />Web Marketing Strategy<br />
    11. 11. Develop your site<br />Web Marketing Strategy<br />HTML<br />Content managed systems<br /><ul><li>Easy to use - add content, images, multimedia and more
    12. 12. Use leading, award winning software
    13. 13. Joomla, MODx, Wordpress
    14. 14. Trusted, reliable and widely used
    15. 15. Custom designs and templates
    16. 16. SEO driven</li></ul>E – commerce sites<br />Ensure code is developed for search engines <br />Test and check<br />
    17. 17. Easily Manageable content – Joomla/Modx<br />
    18. 18. Web Marketing Strategy<br />Upload onto server<br />Basic hosting packages<br />Bespoke hosting solutions<br />Secure, private environment<br />RAID hard drives<br />Anti-virus and firewalls<br />Annual maintenance and updates<br />Webmail functionality?<br />
    19. 19. Web site goes live<br />Web Marketing Strategy<br />Is that it?<br />
    20. 20. Analyse website<br />Web Marketing Strategy<br />IMAGE GOOGLE ANALYTICS<br />
    21. 21. Web Marketing Strategy<br />Dynamic process<br />To constantly improve<br />Analyse key words, Improve content<br />Add pages<br />Consider new key words<br />Google likes fresh websites<br />Clients like to see new content<br />Good practice says update your site at least weekly<br />Ideally daily!!!<br />Twitter feeds, links to other RSS feeds<br />
    22. 22. Win Marketing designs<br />
    23. 23. Web Marketing Strategy<br />Social media strategy<br />Develop a social media strategy to get you noticed online<br />Register on sites<br />Schedule activity regular basis<br />Portray yourself as an expert<br />Blogs on your site<br />Comments on forums<br />
    24. 24. who<br />what<br />why<br />where<br />when<br />how<br />Let Win Marketing help . . .<br />30 years experience<br />First web site 1994<br />Team combined has 70 years<br />Track record<br />Increased awareness<br />Increased new clients<br />Increased profits<br />Increased return on investment<br />Positive client relationships<br />Testimonials<br />
    25. 25. Solutions for winning profitable business<br />
    26. 26. Some of our clients<br />
    27. 27. Getting you noticed online<br /><ul><li>Web strategy to achieve results
    28. 28. Directed by marketing professionals
    29. 29. Adopt best practice in marketing communication
    30. 30. In-house copywriting
    31. 31. Dedicated graphic design
    32. 32. SEO driven web sites developed in house
    33. 33. For customers and your market
    34. 34. Extensive social media experience
    35. 35. Facebook, Twitter,Linkedin, Online blogs, PR sites</li></ul>Web Marketing Strategy<br />
    36. 36. We have supported clients all over the world<br /><ul><li>Australia
    37. 37. Ireland
    38. 38. Italy
    39. 39. Poland
    40. 40. Qatar
    41. 41. Saudi Arabia
    42. 42. Spain
    43. 43. Switzerland
    44. 44. South Africa
    45. 45. UK
    46. 46. And now Russia</li></li></ul><li>Web Marketing Strategy<br />Thank you for listening<br />Any Questions?<br />

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