Sanjiv Kumar Singh is a marketing and brand management professional with over 15 years of experience in strategic planning, product launches, market research, sales promotions, and people management. He is currently working as an Area Sales Manager for Glenmark Consumer Care in Maharashtra and Goa, where he is responsible for marketing strategies, business growth, and achieving sales targets. Previously he has worked for Abbott, Ranbaxy, and Amrutanjan in various roles related to new product launches, sales strategies, and brand building. He is seeking new opportunities in marketing management.

1. Sanjiv Kumar Singh
E-Mail: sanjiv0109@yahoo.com
Mobile: +91-9850085109
Seeking managerial assignments in Marketing, Brand Management & expanding horizons in
Business Planning & Strategy
Professional Synopsis
 An astute professional with over 15+ years rich experience in:
- Strategic Planning - Product Launches
- Market Research - Sales Promotions
- Sales Planning - People Management
Presently working with Glenmark consumer care ltd, ROMG (Rest of Maharashtra & Goa) as Area sales
Manager GT & MT (Sales)
 Hands on experience in charting out marketing strategies in my respective area and contributing
towards enhancing business volumes & growth and achieving target and over the market shares.
 Adept in streamlining workflow and creating a team work environment to enhance productivity
 Possess a strong creative approach to develop push and pull strategy for end customers with
proficiency in cross- functional selling
 Ability to translate vision and strategies into actions and achieve outcomes
 Ability to mobilize resources to achieve desired objectives; strong follow-up and coordination
 Excellent communication, interpersonal and relationship management skills
Areas of Expertise
Marketing
 Developing marketing strategies to build consumer preference and drive volumes; implementing
marketing activities for successful launching of new products
 Doing & conducting competitor analysis by keeping abreast of market trends and competitor moves
to achieve market share metrics
 Designing and managing Market Communication Activities & continuously sending proposals to
Marketing team , e.g. Branding, Advertising, Direct marketing, Public Relationship & Events and
Promotions
 Evolving market segmentation & penetration strategies to achieve targets; providing direction to
execute promotions/launches, as a part of brand building and market development effort
 Organising sales promotions programs to increase brand visibility and availability
 Designing and executing direct contact programs to increase brand awareness & ‘WOM’ advertising
Product Management
 Developing product concept, launch strategy, execution plan and determining ROI as well as
managing market survey, testing, pre & post launch promotions for new product launches
 Conducting qualitative & quantitative market survey
 Conceptualizing and executing sales promotion activities to increase the brand visibility
Business Development / Brand Management
 Organizing events for different products at channel & enterprise level; developing marketing
collaterals like brochures, mailers, consumer education leaflets, POPs, PCI.(product carrying inputs)
 Monitoring monthly new product launch results and recommending action in my respective area .

Career Contour
May’2013 till date with Glenmark consumer care ltd, Pune
As Area sales Manager (Sales)
Role:
 Responsible for the first successful OTC launch of the organization in the Indian consumer healthcare
market
 Formularizing and implementing strategies for Vwash Plus & Candid Dusting Powder, Sensur
oil, lotion, spary & Scalpe+ shampoo Brand extensions.
 Conceptualising and designing BTL campaigns to increase brand visibility and availability; retail
education program to engage trade in ‘WOM’ advertising
 Also, responsible for setting up the consumer distribution network in the pilot project area
 Identifying and prioritizing brand-building opportunities with secondary research insights (e.g.BCG-
IMS, internal cross-functional reports, consumer research reports, competitive analysis, etc.)
 Identifying the potential markets, launching new products and creating a brand portfolio for the
company in the Indian OTC market.

2. Highlights:
 Played a significant role in successfully launching the first OTC brand of the organization in (ROM &
Goa) market.
 Responsible for BTL initiatives, promotional strategy for successful launch of the brand Vwash.
 Achieved 55%+ market share in the cod lever segment market in the 1st year of launch
 Achieved higher distribution reach for the brand in the pilot project area with the help of innovative
BTL campaigns
 Successfully and consistently achieved the top line, bottom line & GM for the brand month after
month
 Responsible for creating team-work environment; enhanced productivity of both external and internal
field force
 Synchronisation of BTL, consumer promotions for the brands
 Handling a team of 09 Area sales Executives & 02 Merchandiser.
Mar’10-April’13 with Abbott consumer Healthcare ltd (OTC) Nagpur
As Area sales Executive
Role:
 Formularizing and implementing strategies for new product launches to build progressive market
share
 Conduct market research for understanding the current market trends, needs of the consumer &
decide on new product launches
 Conceptualizing and executing sales promotion activities to increase the brand visibility
Nov’2005 –Mar’2010 with Ranbaxy Global consumer Healthcare Ltd. Nagpur
As Sr. Area Sales Executive
Role:
 Formularizing and implementing strategies to build progressive market share; developing the
communication strategy for the brand
 Conceptualising and designing novel BTL campaigns to increase brand visibility and availability; retail
education program ‘Growing Together’ to engage trade in ‘WOM’ advertising
Highlights:
 Market Shaping: Played a significant role in the creation and expansion of premium & effective
cosmetic category in India
 Achieved the highest market share for the brand (Revital, chericof syrup. & Volini Gel/spray).
 BTL campaigns, consumer promotions for the brands
 Modern trade promotions to facilitate consumer off-take & build brand loyalty
 Trade loyalty programs to increase distribution across different class of outlets
 Launched new products in the category
June’2001 –Oct’2005 with Amrutanjan Ltd. (Nagpur, MP & CG )
As Sr. Sales Supervisor (ASM)
Role:
 Formularizing and implementing strategies to build progressive market share; developing the
communication strategy for the brand
 Understand the needs of the consumer in the Indian market through market research and consumer
insights
 Conceptualising and designing BTL campaigns to increase brand visibility and availability; retail
education program ‘Growing Together’ to engage trade in ‘WOM’ advertising
 Give rebuff and Implementing effective media plans and strategy with optimized reach and cost
Highlights:
 Market Shaping: Played a significant role in the creation and expansion of premium & effective
cosmetic category in India
 Achieved the highest market share for the brand Amrutanjan Roll-on & Pain Bam.
 ATL and BTL campaigns, consumer promotions for the brands
 Modern trade promotions to facilitate consumer off-take & build brand loyalty
 Launched new products in the category
Education
 MBA+PGDM( 1998-2000)for Tripude's D.M.S.R- Nagpur
 Bachelor of Science(B.Sc.) from Ranchi UNIVERSITY in 1998

3. Achievement –
Fulfil the needs and requirements of costumer.
Creating satisfaction in the mind of costumer.
Continuously achieve the targets 105%.
Ranked first in accounts
Personal Details
Contact Address : Flat No. C-301, Yashraj Green castle, Near Tukai Tekadi, kalepadal, Hadpsar
Pune- 411028.
Date of Birth : 01st
September1973
E-Mail : sanjiv0109@yahoo.com
Contact Details : +91-9850085109