2. What is Digital Marketing ?
● If you want to promote your products or services using internet it is called as
digital marketing.
● It is a marketing technique that makes use of electronic device such as
Laptops, Desktops, Phones and Tabs.
● The main focus on internet for Digital Marketing are
3. Traditional Vs. Digital Media
Metric Paper Advertisement
(Maharashtra Times)
Digital Media Ads
Reach 1,20,000 Millions/Billions
Target Audience Low Very High
Engagement Zero Very High
Price Very Expensive Very Low
ROI No Guarantee High Returns
4. Benefits of Digital Marketing
Reach Large Audience
Target the Right Audience
Cost Effective
High Return Over Investment
Scale the Business Very Fast
5. Digital Marketing Statistics
Search Queries
1998 - 10000 / Day
2018 – 3.5 Billion /
Day
85% Search
before
Purchase
84,801 Youtube
Videos viewed in
1 second
72% User’s
Active on
Social Media
89% of Users
Purchase based
on Reviews
