Claudia McDonnell Sydney is Digital Marketing expert with years of experience in directing edm, digital search, social, and display campaigns for businesses and brands, such as, Nestle, Nespresso, Johnnie Walker, Guinness, Vodafone, Smirnoff, Unilever, Disney and IAG.

1. The Proven Benefits of Digital Marketing
Digital marketing has proven to be among the buzzwords that have gained popularity in
the past few years. The world is abuzz with experts and how digital marketing is praised
because is the best way to increase the growth of the online presence of your business.
Digital marketing is an umbrella term that encompasses the various marketing channels
and strategies that you can employ to promote products or services not only on the
Internet as well as using electronic devices like televisions, mobile phones and
billboards that are electronic.
The main distinction in traditional and digital marketing lies in the fact that marketing
campaigns are carried out through digital channels and provides marketers with more
information tools and controls to assess the effectiveness of a marketing campaign.

2. The Proven Benefits of Digital Marketing
Marketing channels for digital media
Digital marketing is a vast array of channels, and they are divided into marketing online
as well as offline channels for marketing.
The main distinction between them is the fact that online channels are based on Internet
exclusively, while offline marketing channels must be based on digital devices that
aren't directly tied to Internet.
The most common online channels for marketing
•Video Marketing
•Website Marketing
•Pay-Per-Click Advertising
•Search Engine Optimization
•Content Marketing
•Social Media Marketing
•Email Marketing
•Inbound Marketing
•Affiliate Marketing
•Mobile Marketing

3. The Proven Benefits of Digital Marketing
Marketing channels that are offline
Billboard Marketing
SMS Marketing
TV Marketing
Radio Marketing
The advantages from digital advertising
•Cost-effective
One of the main benefits of digital marketing is the fact that it's cost-effective. Digital
marketing can help in saving money as well as generating more leads. It's a cost-
effective method to promote your company to potential customers. Many digital
marketing and advertising strategies are cost-effective.
•Measurable
If you are investing money in an advertising campaign, it is important to keep track of
the results from the marketing campaign. It is crucial to determine the effectiveness of a
method to generate outcomes that can help your company to grow. One of the primary
advantages of a digital advertising tactic is the capacity to evaluate the results.

4. The Proven Benefits of Digital Marketing
•The ideal customers to target
For a successful marketing strategy, you need to be able to reach the most relevant people. You
must reach out to those who are interested in your company and would like to hear about your
business. In all of the advantages of online marketing, the main benefit of marketing online is the
possibility of focusing on individuals specifically.
•Begin to connect with people at the start of the buying process
If consumers are beginning to search for products, it's essential to make an impression early. You
would like them to become recognized by your company and decide to choose your company
ahead of the others. The benefits of digital marketing are that it can help with contacting people
right from the beginning of the buying process.
Making the investment in digital marketing will help your business earn more leads, conversions
and even revenue. If you're ready to propel your company to the next level, get in touch with
Claudia McDonnell Sydney online to find out how they can help.
Claudia McDonnell Sydney is Digital Marketing expert with years of experience in directing
edm, digital search, social, and display campaigns for businesses and brands, such as, Nestle,
Nespresso, Johnnie Walker, Guinness, Vodafone, Smirnoff, Unilever, Disney and IAG.

5. The Proven Benefits of Digital Marketing
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