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Introduction to Digital marketing
Presented
by
Advanced Digital Marketing
What we are going to learn?
 What is Digital marekting
 Why all Industries Focusing on
digital marketing
 Digital marketing strategy
 Prerequisite for learning Digital
marketing
 Digital marketing for business and
career growth
Introduction to digital marketing
 Digital marketing is any form of
marketing products or services that
involves electronic devices.
 Digital advertising, also called
Internet advertising ("Internet
marketing") is when businesses
leverage Internet technologies to
deliver promotional advertisements to
consumers.
Why business need digital marketing
 Among the advantages of digital
marketing are the size of the audience
that a company can reach, as well as
the company’s ability to target specific
types of people. It’s less expensive
(and a lot speedier) to reach thousands
of people digitally than by conventional
tactics, which can incur printing and
distribution costs.
Traditional vs. Digital marketing
Essentials of strong digital marketing
strategy
SEO and SEM –search engine Optimization
and Search engine marketing
How are seo and Sem Done?
 SEO depends on many factors and algorithms
created by search engines
 200+ factors used by Google to rank a website
 Seo take good time and efforts
 Ad words can be done by using Google Ad
words tool and
Bing PPC tool
Maximum 30% users clicks on PPC ad’s
Ad Words/ppc
Social media marketing
Why social media?
 Brand your company/product
 Stay in touch with you clients
 Maintain customer relationship
 Drive targeted traffic
Prerequisite for learning Digital
marketing
 Basic communication skills
 Basic knowledge on Computer and
internet
 Basic marketing knowledge(optional)
Digital marketing for business and
career growth
 Advanced concepts will be delivered in class
Thank you

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Advanced digital marketing training in hyderabad

  • 1. Introduction to Digital marketing Presented by Advanced Digital Marketing
  • 2. What we are going to learn?  What is Digital marekting  Why all Industries Focusing on digital marketing  Digital marketing strategy  Prerequisite for learning Digital marketing  Digital marketing for business and career growth
  • 3. Introduction to digital marketing  Digital marketing is any form of marketing products or services that involves electronic devices.  Digital advertising, also called Internet advertising ("Internet marketing") is when businesses leverage Internet technologies to deliver promotional advertisements to consumers.
  • 4. Why business need digital marketing  Among the advantages of digital marketing are the size of the audience that a company can reach, as well as the company’s ability to target specific types of people. It’s less expensive (and a lot speedier) to reach thousands of people digitally than by conventional tactics, which can incur printing and distribution costs.
  • 6. Essentials of strong digital marketing strategy
  • 7. SEO and SEM –search engine Optimization and Search engine marketing
  • 8. How are seo and Sem Done?  SEO depends on many factors and algorithms created by search engines  200+ factors used by Google to rank a website  Seo take good time and efforts  Ad words can be done by using Google Ad words tool and Bing PPC tool Maximum 30% users clicks on PPC ad’s
  • 11. Why social media?  Brand your company/product  Stay in touch with you clients  Maintain customer relationship  Drive targeted traffic
  • 12. Prerequisite for learning Digital marketing  Basic communication skills  Basic knowledge on Computer and internet  Basic marketing knowledge(optional)
  • 13.
  • 14. Digital marketing for business and career growth  Advanced concepts will be delivered in class Thank you