2. What we are going to learn?
What is Digital marekting
Why all Industries Focusing on
digital marketing
Digital marketing strategy
Prerequisite for learning Digital
marketing
Digital marketing for business and
career growth
3. Introduction to digital marketing
Digital marketing is any form of
marketing products or services that
involves electronic devices.
Digital advertising, also called
Internet advertising ("Internet
marketing") is when businesses
leverage Internet technologies to
deliver promotional advertisements to
consumers.
4. Why business need digital marketing
Among the advantages of digital
marketing are the size of the audience
that a company can reach, as well as
the company’s ability to target specific
types of people. It’s less expensive
(and a lot speedier) to reach thousands
of people digitally than by conventional
tactics, which can incur printing and
distribution costs.
7. SEO and SEM –search engine Optimization
and Search engine marketing
8. How are seo and Sem Done?
SEO depends on many factors and algorithms
created by search engines
200+ factors used by Google to rank a website
Seo take good time and efforts
Ad words can be done by using Google Ad
words tool and
Bing PPC tool
Maximum 30% users clicks on PPC ad’s
11. Why social media?
Brand your company/product
Stay in touch with you clients
Maintain customer relationship
Drive targeted traffic
12. Prerequisite for learning Digital
marketing
Basic communication skills
Basic knowledge on Computer and
internet
Basic marketing knowledge(optional)
13.
14. Digital marketing for business and
career growth
Advanced concepts will be delivered in class
Thank you