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Digital and Social Media in Pharma

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It is all about the Digital and Social Media in Pharma industry with special reference to India. In this described physicians preference with the key digital indicator of India. In this also given the list of top 10 companies in Indian pharma sector. At the end, Case-study of Pfizer is also described...

Published in: Health & Medicine
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Digital and Social Media in Pharma

  1. 1. DIGITAL & SOCIAL MEDIA IN PHARMA
  2. 2. KEY DIGITAL INDICATOR Total Population 1.3 Billion Urbanization Internet Users 462 Million Penetration Social Media Users 191 Million Penetration Mobile Subscription 1.05 Billion Penetration Mobile Social Users 167 Million Penetration 33% 35% 14%79% 13%
  3. 3. Internet Users +23% +87 Million Social Media Users +40% +55 Million Mobile Subscription +5% +47 Million Mobile Social Users +44% +51 Million YOY Growth Rate Demographic 71% 21% Rural 68% 32% Urban Female Male 75% 25% Rural Urban 68% 32% > 30 Years18-30 Years KEY DIGITAL INDICATOR
  4. 4. User : 42 million User : 240 million User : 25.3 million User : 180 million SOCIAL MEDIA USER
  5. 5. DOCTOR’S DIGITAL PREFERNCE 60% Prefer Tablet-Based detailing 45% Prefer Online detailing Channel Preference 34% Prefer Smart- Phones 26% Prefer Laptops Device Preference Frequency Of Touchpoints Preferred for 3 – 4 Touchpoints A Month
  6. 6. Patient Communication Patient Communication Channel 64% Patient-Doctor Communication through Digital Engagement Are the TOP 3 Digital channel for Patient-Doctor Communication HCP- Company Interaction Channel Website, KOL Webinars & Web-Detailing are TOP 3 Digital channel for Medical Information DOCTOR’S DIGITAL PREFERNCE Source – Indigene Report
  7. 7. DigitalEngagement Segments 30% 48% Leader Followers DIGITAL HEALTH CURVE OF PHARMA COMPANIES 22% PRIMES ASPIRANTS ONLOOKERSHigh Low
  8. 8. DIGITAL MATURITY INDEX 1 2 3 4 5 Strategy & Culture Governance Structure Enterprise Digital Physicians Patients Sales-Rep Organizational Readiness Stakeholder Engagement Source - E&Y Report
  9. 9. DIGITAL CHANNELS
  10. 10. 100 % 91 % 90 % 73 % 70 % DIGITAL CHANNELS
  11. 11. User : 240 million Presence Rate : 90% User : 42 million Presence Rate : 91% User : 25.3 million Presence Rate : 73% User : 180 million Presence Rate : 70% Engagement level: 11% Engagement level: 19% Engagement level: 41% Engagement level: 24% Digital Scenario in India
  12. 12. KEY ADOPTION GAPS Lack of value proposition in solutions Organizational silos Digital not central to business strategy Lack of authentic and enough data Regulatory risks People resistance Physician mindset and inertia 87% 60% 87% 80% 75% 73% 67% Source - E&Y Report
  13. 13. DIGITAL PRESENCE OF PHARMA COMPANIES
  14. 14. 65 H 64 H 61.5 H 60 H 60.5 H TOP 10 PHARMA COMPANIES* * DYE REPORT
  15. 15. 59.5 H 59 H 56.5 H 56.5 H 54 H
  16. 16. WEBSITE
  17. 17. 15 5 5 MOBILE APPS
  18. 18. SOCIAL MEDIA Like: 286 K Followers: 284 K Subscribers: 13 K Total views: 60 L Video- 376 Followers: 16 L Posts: 175 Followers: 6 K @pfizer Tweets: 6 K Followers : 213 K @pfizer_news Tweets: 665 Followers : 11.7 K
  19. 19. DIGITAL GAME
  20. 20. HemMobile® Striiv® Wearable WEARABLES
  21. 21. “Why use social media? Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

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