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VIETNAM MOBILE APP ADVERTISING & MONETIZATION REPORT
Q1 2017
Table Of Contents
ADSOTA's Vietnam Mobile App Advertising & Monetiztion Report is published
quarterly, offering key insigh...
Vietnam & Global
Mobile Market Outlook
Source: Appota, Statista, VNTASource: Appota, Statista, VNTA
Vietnam Internet Users Demographics
Vietnam 2G-3G Subscriptio...
Source: Appota, StatistaSource: Appota, Statista
Vietnam Mobile OS Breakdown
Lollipop
Marshmallow
Kitkat
Jelly Bean
Others...
Source: Statista, eMarketer, TechCrunchSource: Statista, eMarketer, TechCrunchIndonesia Malaysia Thailand Singapore Vietna...
Source: Statista, AppbrainSource: Statista, Appbrain
Number of Apps Available in App Stores, Mar 2017
GooglePlay AppleAppS...
The Most Popular App Categories
Source: Appbrain, Appota
Top Games Apps
Top Utilities Apps
Top Business Apps
# Great hints...
Vietnam
Mobile App Advertising Insights
Vietnam Mobile Ads Players
Programmatic Ads
Affiliate NetworkSearch
Demand-Side PlatformChanneling
Video Audience Network
M...
Source: Kantar Media, Google, VNG, StatistaSource: Kantar Media, Google, VNG, Statista
0% 20% 40% 60% 80% 100%
2020E
2019E...
Source: Adtapsy, Adsota
eCPM - General Statistics
21.1%
19.2%
26.3%
7.6%
$0.01-0.99 $1.00-1.99 $2.00-2.99 $3.00-3.99
1.39
...
Source: Appodeal
eCPM Statistics in Vietnam, for Android
Source: Appodeal
$-
$0.20
$0.40
$0.60
$0.80
1/Dec/16 1/Jan/17 1/F...
Source: Appodeal
eCPM Statistics in Vietnam, for iOS
Source: Appodeal
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
1/Dec/16 1/Jan/1...
Source: Google, Adsota
In-app Ads Implementation: Dos and Don’ts
Overwhelming display ads
per screen view & user session
A...
Vietnam
Highlights & Trends Q1 2017
Mobile Advertising Trends 2017
Fight against Mobile Ad FraudAR and VR Advertising Chatbots
Mobile Ad Blocking Fall of Ince...
Source: Statista, MarketingLandSource: Statista, MarketingLand
Programmatic Advertising
A software to purchase digital adv...
Source: Statista, eMarketerSource: Statista, eMarketer
Programmatic Advertising Spending In Southeast Asia (in million USD...
How To Get Away With Ad Blocking
User Empowerment
Users Protection Programmatic AdsPersonalized Ads with Big Data
Valuable...
Chatbots
- Known as: talkbot, chatterbot, Bot,
chatterbox, Artificial Conversational
Entity)
- A computer program which con...
Most Significant News, Q1 2017
Worldwide
Vietnam
Vietnam urged ad boycott
of Facebook and YouTube
due to anti-government in...
About Adsota
More information: https://adsota.com/ https://adx.appota.com/ Email: marketing@adsota.com
Adsota is a mobile ...
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Vietnam Mobile App Advertising & Monetization Report Q1 2017

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ADSOTA’s Vietnam Mobile Apps Advertising & Monetization Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. This report provides an in-depth look at Vietnam apps advertising market and term of trends during the period from Dec 2016 to Apr 2017. We are very pleased to share it with you and hope that you can get access to this industry situation and knowledge; as well as make use of these information for yourselves and your organization's particular purpose. Take a look at some interesting items presented in Q1 2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
Please feel free to contact us if you need any further information
Email: marketing@adsota.com

Published in: Mobile

Vietnam Mobile App Advertising & Monetization Report Q1 2017

  1. 1. VIETNAM MOBILE APP ADVERTISING & MONETIZATION REPORT Q1 2017
  2. 2. Table Of Contents ADSOTA's Vietnam Mobile App Advertising & Monetiztion Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. Take a look at some interesting items presented in Q1/2017 Report: 1. Vietnam & Global Mobile Market Outlook 2. Vietnam Mobile App Advertising Insights 3. Highlights & Trends Q1 2017
  3. 3. Vietnam & Global Mobile Market Outlook
  4. 4. Source: Appota, Statista, VNTASource: Appota, Statista, VNTA Vietnam Internet Users Demographics Vietnam 2G-3G Subscriptions Statistics Top 5 Southeast Asia Countries – 2016 With The Highest Internet Active Users (in million)Total Population: 93M+ 48% 52% Active Internet Users: 49M+ Active Mobile Subscribers: 131.9M+ Active Mobile Social Users: 38M+ 76,681,190 43,919,045 0 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 2G 3G 21.5 41.0 49.0 54.0 132.7 Malaysia Thailand Vietnam Philipines Indonesia
  5. 5. Source: Appota, StatistaSource: Appota, Statista Vietnam Mobile OS Breakdown Lollipop Marshmallow Kitkat Jelly Bean Others iOS 10 iOS 9 Earlier 68% 25% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 65+ 55-64 45-54 35-44 25-34 18-24 Smartphone Usage, By Age Group iOS Andoid
  6. 6. Source: Statista, eMarketer, TechCrunchSource: Statista, eMarketer, TechCrunchIndonesia Malaysia Thailand Singapore Vietnam 0 10 20 30 40 50 60 70 80 90 100 Mobile Web In App Mobile Display In-app Vs. Mobile Web Impression Share (%) Indonesia Malaysia Thailand Singapore Vietnam 0 10 20 30 40 34 44 66 53 69 50 60 70 80 Mobile Internet Traffic (Total Web Traffic: 100%) # Indonesia has established itself as one of Asia's foremost mobile nation, with more than 70% of Internet Traffic originated from devices (StatCounter Report).
  7. 7. Source: Statista, AppbrainSource: Statista, Appbrain Number of Apps Available in App Stores, Mar 2017 GooglePlay AppleAppStore WindowsStore AmazonAppstore BlackBerryWorld 2,200,000 669,000 600,000 234,500 2,800,000 18% 25% # Google Play and Apple App Store lead in number of available apps. # Based on availability, Games is the most popular in Google Play (18%) and Apple App Store (25%), followed by Education, Entertainment and Business Category of app.
  8. 8. The Most Popular App Categories Source: Appbrain, Appota Top Games Apps Top Utilities Apps Top Business Apps # Great hints to help developers determine market App Profitability. By Number of Apps with >50,000 Downloads The Most Popular Apps in Vietnam - 20,000 40,000 60,000 80,000 Productivity Photography Music & Audio Books & Reference Lifestyle Education Personalization Utilities Entertainment Games
  9. 9. Vietnam Mobile App Advertising Insights
  10. 10. Vietnam Mobile Ads Players Programmatic Ads Affiliate NetworkSearch Demand-Side PlatformChanneling Video Audience Network Measure & Analytics Native Ads Ad Exchange CPI Agency Trading Desk Facebook FMP Ad Server Supply-Side Platform Advertising Network Email
  11. 11. Source: Kantar Media, Google, VNG, StatistaSource: Kantar Media, Google, VNG, Statista 0% 20% 40% 60% 80% 100% 2020E 2019E 2018E 2017E 2016 2015 Search Banner Ads Video Ads Social Media Ads Classified Vietnam Digital Ads Spending, by Channels 0 200 400 600 800 1000 2013 2014 2015 2016E 2017E 2018E 2019E 2020E PC Mobile Vietnam Digital Ads Spending (in million USD) Google &Facebook: Others: 25% 75% Vietnam Digital Ads Market Share
  12. 12. Source: Adtapsy, Adsota eCPM - General Statistics 21.1% 19.2% 26.3% 7.6% $0.01-0.99 $1.00-1.99 $2.00-2.99 $3.00-3.99 1.39 6.16 2.01 6.47 3.29 4.28 1.59 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Global AdMob Interstitial eCPM Range (Jan, 2017) Admob Interstitial eCPM in Vietnam ($) Top 5 Countries with Highest eCPM ($) 2.02 1.9 1.78 1.74 1.66 0.27 USA Australia NorwayCanada New Zealand …………………… Vietnam
  13. 13. Source: Appodeal eCPM Statistics in Vietnam, for Android Source: Appodeal $- $0.20 $0.40 $0.60 $0.80 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Banner Interstitial Medium rectangle Admob (CPC) $- $0.20 $0.40 $0.60 $0.80 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Banner Interstitial Native Ads Facebook (CPM) $- $0.50 $1.00 $1.50 $2.00 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Rewarded video Video Unity Ads (CPI) $- $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Rewarded video Video AdColony (CPM)
  14. 14. Source: Appodeal eCPM Statistics in Vietnam, for iOS Source: Appodeal $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Rewarded video Video $- $1.00 $2.00 $3.00 $4.00 $5.00 $6.00 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Rewarded video Video $- $0.20 $0.40 $0.60 $0.80 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Banner Interstitial $- $0.50 $1.00 $1.50 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Banner Interstitial Admob (CPC) Unity Ads (CPI) AdColony (CPM) Facebook (CPM)
  15. 15. Source: Google, Adsota In-app Ads Implementation: Dos and Don’ts Overwhelming display ads per screen view & user session Ads overlaps content or prevents viewing the app’s core content Ads on a 'dead end' screenAds in applications that are running in the background or outside of the app environment Fixed particular space for ad banner, no content allowance Separated ad banner from interactive app elements Smart banners for multiple device screen sizes accommodation Appropriate labels or headers such as “Sponsored links”or “Advertisements” Ads too close to navigation menu or links Ads on non-content-based pages (such as thank you, error, log in, or exit screens) Error
  16. 16. Vietnam Highlights & Trends Q1 2017
  17. 17. Mobile Advertising Trends 2017 Fight against Mobile Ad FraudAR and VR Advertising Chatbots Mobile Ad Blocking Fall of Incentive InstallMobile Programmatic Advertising
  18. 18. Source: Statista, MarketingLandSource: Statista, MarketingLand Programmatic Advertising A software to purchase digital advertising Programmatic ads are placed using artificial intelligence (AI); real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns. Ad frequency Choice of Ad Network Direct deals with 3rd party advertiser Ad relevancy Publisher’s control Ad Network’s control Definition Ad formats Content of served ad Numbers of bidders
  19. 19. Source: Statista, eMarketerSource: Statista, eMarketer Programmatic Advertising Spending In Southeast Asia (in million USD) Programmatic Advertising Spending In Southeast Asia Programmatic Ads Trends, 2017 # Indonesia and Malaysia Lead Southeast Asia in Programmatic Ad Spending. # Spending is expected to more than double in Malaysia, Thailand, Singapore, The Philippines and Vietnam during the forecast period. Data collaboration Header bidding Personalization Ad CreativeOmni-channel programmatic Programmatic Storytelling 40 34 13 13 4 33 0 50 100 150 200 250 300 2015 2019 Indonesia Malaysia Thailand Singapore Vietnam 244 77 51 40
  20. 20. How To Get Away With Ad Blocking User Empowerment Users Protection Programmatic AdsPersonalized Ads with Big Data Valuable Content Native Ads
  21. 21. Chatbots - Known as: talkbot, chatterbot, Bot, chatterbox, Artificial Conversational Entity) - A computer program which conducts a conversation via auditory or textual methods - A service, powered by rules and AI, that can be interacted via a chat inter- face Definition: - Accessible - No download requirement - 24 x 7 x 365 available - Chat products platform Advantages: Distribution channels are shifting: Best Chatbot Apps, 2017 Webapps Apps Bots Instalocate Penny JungleBit Source: Oratio, Adoriasoft, chatbotsmagazine.com
  22. 22. Most Significant News, Q1 2017 Worldwide Vietnam Vietnam urged ad boycott of Facebook and YouTube due to anti-government information Mobile App Stories News Feed Stories Changes in Facebook Algorithm Sign-up buttons for Publishers not using Instant Articles Google & YouTube Ad Boycott for toxic content YouTube’s new monetization rules: 10,000 views for adverts Facebook blocked and reopened more than 50 popular Vietnamese Fanpages because of Copyright violation The launch of the first Google’s Mobile In-App DFP for Small Business and Ad Exchange in Vietnam – AppotaX A Solution on Google Ad Exchange Platform
  23. 23. About Adsota More information: https://adsota.com/ https://adx.appota.com/ Email: marketing@adsota.com Adsota is a mobile app marketing platform that provides advertisers with the best solutions to achieve high ROI, as well as publishers with monetization ways of earning the highest revenue. Since 2017, Adsota has become the exclusive partner with exploitation rights on AppotaX - The first Appota's Mobile Ad Optimization Solution for Publishers on Google Ad Exchange Platform in Vietnam. Massive CPI/CPA Service Traffic Monetization Service Full-Service Marketing Campaign Distribution Service Affiliate network

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