Презентация с выступления Тони Квина на Российской Интернет Неделе 2009.

1. DIGITAL MARKETING
MOMENTUM
PRESENTED BY THE
SOCIETY OF DIGITAL AGENCIES

2. exopolis
exopolis
Storytelling for Emerging Media.

3. The voice of interactive professionals
with a mission to advance the industry
through best practices, education,
and advocacy.

4. BEST STANDARDS
& PRACTICES

5. EDUCATING
BRANDS

6. WORKING
WITH SCHOOLS

7. ADVOCACY

8. THE
DIGITAL WAVE

9. DIGITAL
AGENCIES

10. STRATEGY

11. CREATIVE

12. CONTENT

13. TECHNOLOGY

14. ‣ USER EXPERIENCE
‣ ANALYTICS
‣ BACK END TECHNOLOGY

15. ‣ INNOVATIVE
‣ ENGAGING
‣ EFFORTLESS

16. SPEED OF
CONSUMER ADOPTION

17. THE CENTER
OF MODERN LIFE

18. WORLD INTERNET PENETRATION RATES
BY GEOGRAPHIC REGIONS
NORTH AMERICA 73.9%
OCEANIA / AUSTRALIA 60.1%
EUROPE 50.1%
LATIN AMERICA / CARIB. 30.0%
MIDDLE EAST 23.7%
ASIA 18.5%
AFRICA 6.7%
WORLD AVERAGE 24.7%
0% 20% 40% 60% 80%
Source: Internet World Stats - www.internetworldstats.com/stats.html. Penetration Rates are based on world population of
6,767,805,208 and 1,668,870,408 estimated Internet users for June 30, 2009.

19. ‣ DISCOVER
‣ EXPLORE
‣ SATISFY

20. ‣ WHO THEY TRUST
‣ WHO THEY LISTEN TO
‣ WHO THEY TELL

21. DIGITAL ECOSYSTEM
SOCIAL
MOBILE WEBSITES
APPS VIDEO

22. ‣ TIME
‣ DISTANCE
‣ KNOWLEDGE

23. THE CONSUMER
IS IN CONTROL

24. ACCELERATED
SHIFT TO DIGITAL

25. INTERACTIVE MARKETING SPEND
(USD MILLIONS)
US$60,000
US$45,000
US$30,000
US$15,000
US$0
2009 2010 2011 2012 2013 2014
SEARCH MARKETING DISPLAY ADVERTISING EMAIL MARKETING
SOCIAL MEDIA MOBILE MARKETING
Source: Forrester’s Interactive Advertising Models, 4/09 and 10/08 (US only)

26. SHIFT
HOW WILL YOU FUND INCREASES TO YOUR INTERACTIVE
MARKETING BUDGET?
60% OF MARKETERS
WILL SHIFT MONEY
FROM TRADITIONAL MEDIA
Source: 7.09 Forrester Research, US Interactive Marketing Forecast, 2009 To 2014

27. COMPARED TO LAST YEAR
ARE YOU (OR YOUR CLIENTS) SHIFTING FUNDS FROM
TRADITIONAL TO DIGITAL MEDIA?
DIGITAL ADVERTISING / MARKETING AGENCY
TRADITIONAL ADVERTISING AGENCY
VENDOR / DIGITAL INDUSTRY SERVICE PROVIDER
CORPORATE BRAND
FREELANCER / INDEPENDENT
0% 20% 40% 60% 80%
NO SHIFT IN % OF BUDGET FOR DIGITAL
DIGITAL INCREASING BY 1% TO 29%
DIGITAL INCREASING BY 30% OR MORE
Source: Society of Digital Agencies - 2009 Digital Marketing Outlook

28. LOOK OUT PRINT
WHICH OF YOUR TRADITIONAL MARKETING BUDGETS
WILL YOU DECREASE TO FUND INTERACTIVE
MARKETING?
‣ 40% DIRECT MAIL
‣ 35% NEWSPAPERS
‣ 28% MAGAZINES
Source: Forrester Research, US Interactive Marketing Forecast, 2009 To 2014

29. DIGITAL AT THE CENTER
TV PRINT
DIGITAL
OUT-
DOOR

30. SOME BRANDS
STILL DENY REALITY

31. EFFORTLESS

32. ENGAGING

33. USEFUL

34. WHAT’S HAPPENING
IN THE U.S.

35. SOCIAL
NETWORKING

36. MOBILE

37. ADOBE OPEN
SCREEN PROJECT

38. NEXT GENERATION DOTCOMS

39. NEW UX &
FUNCTIONALITY

40. TOP SURVEY RESPONDENTS CONSIDER DIGITAL INFRASTRUCTURE, WHICH
PRIORITY IN 2009
50% OF
INCLUDES WEBSITES AND ONLINE TOOLS, TO BE THEIR TOP PRIORITY.
TOP PRIORITY
DIGITAL INFRASTRUCTURE 51.5%
DIGITAL ADVERTISING 32.8%
SEARCH OPTIMIZATION 32.5%
SOCIAL NETWORKING / APPLICATIONS 26.9%
MOBILE 20.4%
BLOGGING INTEGRATION 17.4%
BLOGGER OUTREACH 18.1%
VIRAL CAMPAIGNS 15.8%
EMAIL MARKETING 16.5%
WIDGETS 7.7%
Source: Society of Digital Agencies - 2009 Digital Marketing Outlook

41. CASE-STUDIES
‣ SOCIAL
‣ DATA-DRIVEN DASHBOARDS
‣ INSTALLATION
‣ BRANDING
‣ MOBILE