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Chinese Internet Landscape - August 2015

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There are a total number of 667 million China Internet users at the end of June 2015 while each region in China faces a different grow rate. This presentation outlines the key statistics for those wanting an overview of the Chinese Internet and Social Media landscape.

Published in: Internet

Chinese Internet Landscape - August 2015

  1. 1. DIGITAL JUNGLE CHINESE DIGITAL, MOBILE AND E-COMMERCE LANDSCAPE AUGUST 2015
  2. 2. DIGITAL JUNGLE Source: CNNIC (2015) CHINA’S INTERNET LANDSCAPE 668 million Internet users 594 million mobile internet users Total Population of 1380 million
  3. 3. DIGITAL JUNGLE TRENDS IN THE DIGITAL SPACE Up 6% 36 million new users 89% of Chinese netizens use mobile technology to access internet 26.1 hours spent online per week Active Internet users Mobile internet usage Time spent online
  4. 4. DIGITAL JUNGLE AVERAGE TIME SPENT ONLINE Source: China Internet Watch (2015) Daily internet usage on PC Daily internet usage on mobile phone Daily social media usage on any device 3 hr 45 min 2 hr 46 min 1 hr 43 min
  5. 5. DIGITAL JUNGLE RURAL VS URBAN 473 million 186 million Active internet users in urban areas Internet penetration in rural areas Internet penetration in urban areas Active internet users in urban areas 64% 30%
  6. 6. DIGITAL JUNGLE WEB TRAFFIC SHARE SHARE OF WEB PAGES SERVED: LAPTOPS AND DEKSTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS 56% YEAR ON YEAR -29% 42% YEAR ON YEAR +136% 3% YEAR ON YEAR -22%
  7. 7. DIGITAL JUNGLE AVERAGE CONNECTION SPEEDS 3.7 MBPS 32% of fixed connections are broadband FIXED INTERNET CONNECTIONS MOBILE INTERNET CONNECTIONS 4.7 MBPS 56% of mobile connections are broadband
  8. 8. DIGITAL JUNGLE ROUGHLY ONE THIRD OF ALL CHINESE MEDIA CONSUMPTION IN 2015 WILL OCCUR ON MOBILE DEVICES
  9. 9. DIGITAL JUNGLE Source: CNNIC (2015) CHINESE SOCIAL MEDIA USAGE 48% 574 Million659 million ACTIVE SOCIAL MEDIA USERS AS % OF TOTAL POPULATION ACTIVE USERS ACCESSING VIA MOBILE
  10. 10. DIGITAL JUNGLE SUBCRIPTIONS VS USERS NUMBER OF UNIQUE MOBILE SUBSCRIBERS TOTAL NUMBER OF MOBILE SUBSCRIPTIONS AVERAGE # OF SUBSCRIPTIONS PER UNIQUE MOBILE USER 675 MILLION 1.3 BILLION 1.93
  11. 11. DIGITAL JUNGLE MOBILE PHONE SUBSCRIPTIONS TOTAL NUMBER OF MOBILE SUBSCRIPTIONS 1.3 BILLION PERCENTAGE OF PRE- PAID MOBILE CONNECTIONS PERCENTAGE OF POST-PAID MOBILE CONNECTIONS 79% 21%
  12. 12. DIGITAL JUNGLE MOBILE PHONES BY DEVICE TYPE SALES OF MOBILE PHONE HANDSETS IN CHINA – Q1 2015 90% SHARE OF MOBILE CONNECTIONS IN CHINA BY ACTIVE DEVICES – Q1 2015 10% 62% SMARTPHONES FEATURE PHONES 38% SMARTPHONES FEATURE PHONES
  13. 13. DIGITAL JUNGLE E-COMMERCE IN CHINA GENERATED MORE THAN US$253 BILLION IN SALES IN THE FIRST HALF OF 2015 – OVER 10% OF TOTAL RETAIL SALES DURING THAT PERIOD.
  14. 14. DIGITAL JUNGLE ACTIVITIES ON MOBILE DEVICES MOBILE PAYMENT SERVICES 276 MILLION PENETRATION: 20% ONLINE SHOPPING (M-COMMERCE) TRAVEL BOOKINGS 270 MILLION PENETRATION: 20% 168 MILLION PENETRATION: 12%
  15. 15. DIGITAL JUNGLE Source: CNNIC (2015) REGULAR MOBILE ACTIVITIES 19%22% CHECKED WEATHER MADE ONLINE PURCHASE USED SOCIAL MEDIA CHATTED VIA INSTANT MESSENGER UPLOADED PHOTOS 20% 20% 20%
  16. 16. DIGITAL JUNGLE E-COMMERCE BY DEVICE IN LAST MONTH 18% USED PC FOR PRODUCT RESEARCH BOUGHT A PRODUCT ONLINE WITH PC USED A PHONE FOR PRODUCT RESEARCH BOUGHT A PRODUCT ONLINE WITH MOBILE 29% 15% 20%
  17. 17. DIGITAL JUNGLE M-COMMERCE WILL ACCOUNT FOR HALF OF ALL E-COMMERCE IN CHINA IN 2015 – UP 85% FROM 2014
  18. 18. www.digitaljungle.agency BEIJING | SHANGHAI | SYDNEY | AUCKLAND | PARIS

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