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Magazine Research
- 1. Health & Fitness Magazines Juliana Caronia
- 4. SHAPE
- 5. Demographic Profile • High Quality Readers • Audience 5,550,000 • Age Median Age: 40.7 • 18-49 76% • 25-49 66% • 25-54 77% • Income Median HHI: $89,143 • $60,000+ 65% • $75,000+ 58% • $100,000+ 44% • Education/Employment • College Educated 79% • Employed 74% • Professional/Managerial 39% • Marital Status/Children • Any Children 54% • Single 28% • Loyal, Unduplicated Audience • Read 4/4 Issues 40% • In-Home Readership 49% • Primary Readers 42%
- 7. Inside the Magazine Monthly • Each magazine has the following categories – Fitness – Healthy Eating – Weight Loss – Lifestyle – Celebrities • Workout of the Month • Recopies of the Month
- 8. SHAPE Masthead • The masthead color is not consistent. • The masthead varies in color. • The masthead also varies in size.
- 10. Demographic Profile • Median Age: 36 • Median Household Income: $79,666 • Gender - Female/Male: 62% / 38% • Education - College Educated: 72% • Employment Status - 38% • Marital Status – Married: 43% • Not Married: 57% • Children in Household: 37%
- 12. Inside the Magazine Monthly • SELF's motto: Being fit, strong and active means feeling great, being happy and looking your most beautiful. • SELF speaks to women about three key areas of her being: her body, her looks and her life. • SELF offers monthly breakthrough moves, food and science, plus inspiring images and coaching. • SELF gives monthly beauty and fashion advice customized for active style • SELF provides a monthly workout and variety of healthy recopies.
- 13. SELF Masthead • Self magazine uses the popular font Benton Sans and the revived classic Benton Modern Display to modern appeal. • The typefaces are used in both the print edition as well as on the iPad in horizontal and vertical formats. • Cyrus Highsmith tweaked a few details on the logo, which is based on Benton Sans Bold Condensed Italic. • Masthead sizes vary according to magazine.
- 15. Demographic Profile • Median Age: 40 • Median HHI: $65,113 • Median Home Value: $220,289 • Employed: 72% • Attended / Graduated College + : 63% • Married: 48% • Any Children: 43% • Own a Home: 63% • Age 18-49: 73%
- 17. Inside the Magazine Monthly HEALTHY RECIPES Breakfast Lunch Dinner Desserts Exclusive Fit Pick Offers WEIGHT LOSS Tips Motivation Eating Help Expert Advice Calorie Counter WORKOUTS Abs Butt Arms Legs Back
- 18. Fittness Masthead • The Fittness font is Benton Sans. • The color varies with article. • On its latest articles: – The masthead always has a white border. – The masthead always has a black shadow. – The size of the masthead is always the same.