7. Inside the Magazine Monthly
• Each magazine has the following
categories
– Fitness
– Healthy Eating
– Weight Loss
– Lifestyle
– Celebrities
• Workout of the Month
• Recopies of the Month
8. SHAPE Masthead
• The masthead color is not consistent.
• The masthead varies in color.
• The masthead also varies in size.
9.
10. Demographic Profile
• Median Age: 36
• Median Household Income: $79,666
• Gender - Female/Male: 62% / 38%
• Education - College Educated: 72%
• Employment Status - 38%
• Marital Status – Married: 43%
• Not Married: 57%
• Children in Household: 37%
12. Inside the Magazine Monthly
• SELF's motto: Being fit, strong and active means feeling great, being happy
and looking your most beautiful.
• SELF speaks to women about three key areas of her being: her body, her
looks and her life.
• SELF offers monthly breakthrough moves, food and science, plus inspiring
images and coaching.
• SELF gives monthly beauty and fashion advice customized for active style
• SELF provides a monthly workout and variety of healthy recopies.
13. SELF Masthead
• Self magazine uses the popular font Benton Sans and
the revived classic Benton Modern Display to
modern appeal.
• The typefaces are used in both the print edition as
well as on the iPad in horizontal and vertical formats.
• Cyrus Highsmith tweaked a few details on the logo,
which is based on Benton Sans Bold Condensed
Italic.
• Masthead sizes vary according to magazine.
14.
15. Demographic Profile
• Median Age: 40
• Median HHI: $65,113
• Median Home Value: $220,289
• Employed: 72%
• Attended / Graduated College + : 63%
• Married: 48%
• Any Children: 43%
• Own a Home: 63%
• Age 18-49: 73%
17. Inside the Magazine Monthly
HEALTHY RECIPES
Breakfast
Lunch
Dinner
Desserts
Exclusive Fit Pick Offers
WEIGHT LOSS
Tips
Motivation
Eating Help
Expert Advice
Calorie Counter
WORKOUTS
Abs
Butt
Arms
Legs
Back
18. Fittness Masthead
• The Fittness font is Benton Sans.
• The color varies with article.
• On its latest articles:
– The masthead always has a white border.
– The masthead always has a black shadow.
– The size of the masthead is always the same.