This pptx will enable us to know how to launch a new product in the market despite having parallel big cometitors. In doing this I have kept a watch on the STP of the product.

1. FRUTANZAA
By: Shamik Chakraborty

2. ABOUT FRUTANZAA AGRO PVT LTD
• It is a Fruit juice & fruit drink.
• Unique position with its advance technology to manufacture a
juice that has many different flavors, for customer satisfaction.
• An environment friendly plastic products are used for
packaging.
• Headquarter in Kolkata and have branches in other metros.

3. MISSION
• “To be a leading producer of fruit juice based company on
dedication to nature, corporate and process hygiene,
dynamic leadership and commitment to our partners and
stakeholders.”

4. VISION
“To be India’s Premier Fruit Juice Company, offering nutritious
and superior quality tasting drink to its consumers. By 2019, we
aim to achieve 30% of the market share, and while doing it we
would be the best in terms of consumer value, customer
service, employee talent, and consistent and predictable
growth.”

5. MARKETING MIX

6. PRODUCT
Frutanzaa is a 100% fruit juice which will be produced
and marketed by Frutanzaa Agro Industries Ltd.

7. WHY THIS PRODUCT?
India currently produces 82.631 MT of fruits and India is
second largest fruit producer in the world.
India has strong raw material base.
Only about 2% of the fruits are been processed.

8. PROCESSING OF FRUITS IN
SOME OTHER COUNTRIES

9. PRODUCT LIFE CYCLE

10. PLACE

11. PRICE

12. PRICING STRATEGY

13. PROMOTION

14. WEB MARKETING

15. MAJOR COMPETITORS

16. TARGET MARKET

17. SEGMENTATION

24. Bibliography

25. THANK YOU
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