This power point presentation will provide us the overall business aspects of IKEA around the world.How they were founded,the past of the organization, what the organization doing on present day & what will they do in the near future.

1. A Project of
on Global Trends in Retail
By: SHAMIK CHAKRABORTY

2. Introduction
a) IKEA was founded in 1943 by Ingvar Kamprad in Sweden, which distributes its
products through retail outlets.
b) The name came from the initials of Ingvar Kamprad (I & K), plus the first letters of
Elmtaryd & Agunnaryd (E & A).
c) IKEA is a privately-held organisation, international home product retailer that sells
flat pack furniture, accessories, bathroom and kitchen items.
d) The idea behind selling of the product is to offer home furnishing products of
goodfunction and design at prices using simple low cost methods.

3. Summary

4. Unique Selling Proposition (USP)
IKEA is best known for selling ready-to-assemble simple and stylish furniture such
as beds, chairs, desks and bookshelves, appliances, kitchen cabinets & home
accessories.
USP of IKEA products depends upon on two factors:
(a) IKEA Concept
(b) IKEA Range

5. Map of IKEA stores around the World

6. Competitors of IKEA around the World

7. Products & Categories of IKEA
Furniture Retail Store
Solar PV System Houses & Flats

8. Trends IKEA has adopted overthe years
• KPI
• IWAYPast
• Enhancing the SC
• Addition of Tech, R&DPresent
• Sustainable Product
• Sustainable use of resources
• Reduce carbon foot print
• CSR activities with UNICEF, WWF,
Charitable Societies
Future

9. Trends IKEA has adopted over the years
Revenue Generation (2001-2016) Brand Value (in millions US$)